Less cache, more equity.

In recent years, celebrities have expanded their reach far beyond entertainment, gaining prominence in the business world. More than just entrepreneurship, they have been leading billion-dollar transactions and boosting the market value of their companies through their image and social media reach.

From Kylie Jenner to Ryan Reynolds, more and more well-known names are turning their influence and reach into valuable assets, attracting investors and holding liquidity events. In this movement, they're no longer prioritizing immediate cash flow and are now seeking equity, betting on the long-term growth and appreciation of the companies they partner with.

We've prepared an overview of notable cases that demonstrate how the power of influence, when combined with sound business strategies, can yield positive results for companies and celebrities.