Taylor Swift's recent "The Eras Tour" had a huge impact. The Federal Reserve (FED) cited Taylor as a factor in boosting the country's economy. It wasn't just her musical abilities that made her a global sensation, but also her knowledge of negotiation techniques.

Breaking cinema paradigms, the artist was disruptive by directly negotiating the namesake film of her tour with a cinema chain, as she was not satisfied with the terms proposed by Hollywood studios.

In today's pill, we will explain what techniques were used to make the film a box office record in the United States, reaching more than US$ 2 billion in sales.

To learn more about the subject, check out the Ártica article: “Negotiation in M&A transactions”