In recent years, the Brazilian banking market has undergone significant transformations, driven primarily by a combination of technological advances, with favorable changes in the country's regulatory framework, such as Pix and the business model of digital banks, such as Nubank and C6.

This new context of rapid change and intense competition has put pressure on incumbent banks to accelerate their modernization plans, whether by adapting their interfaces for instant payments (Pix) or by streamlining the account opening process.

The landscape of this market is constantly changing, and Nubank's rapid growth in market capitalization is an example of this new scenario in the banking sector.