In today's competitive landscape, organizations are constantly seeking innovative ways to increase their brand visibility and establish meaningful connections with their audiences. One powerful way to achieve this is through naming rights partnerships.
Naming rights refer to sponsorship agreements in which companies or individuals pay a fee to have their brands associated with a building, event, or even a public space. Here in Brazil, this practice occurs primarily in the world of soccer, with stadiums being renamed through multi-million dollar contracts that can last for more than 15 years.
In today's guide, we'll talk about what naming rights are, mention some facts about this practice in Brazil, highlight the positive and negative aspects, and finally, present the main examples of naming rights in the world of Brazilian football.


