The current scenario is marked by rising inflation and an economic slowdown, making corporate growth increasingly challenging. Global stock markets are reflecting this scenario, such as the S&P 500—a benchmark for stocks traded on the NASDAQ and NYSE—which has fallen 11,581 TP3T in the last 12 months.

Despite this, looking more specifically at Brazil, we can see the recovery of the local economy. In 2021, the country saw the opening of approximately 4 million businesses, an increase of almost 20% compared to the previous year. In this sense, the private sector has been the main driver of Brazilian growth, both through household consumption and private investment. Therefore, Brazil becomes more dependent on corporate performance.

But what will it take for corporate growth to be consistent and persistent? McKinsey conducted research to understand growth patterns and described ten "rules" that can guide corporate growth through value creation.