The online betting market in Brazil has undergone a major transformation following the approval of final regulations in 2023. Previously restricted to federal lotteries operated by Caixa Econômica Federal, the sector now has legislation that allows the operation of private platforms, providing legal certainty for large national and international operators. This accelerated growth is driven by digitalization, easy internet access, and the popularization of instant payment methods, such as Pix, which facilitate the entry and retention of bettors.

Today, millions of Brazilians regularly bet not only on traditional sporting events but also on online casinos and games like Tigrinho. The sector generates tens of billions of reais annually, diversifying its offerings and marketing strategies, such as sponsoring soccer clubs and digital influencers with millions of social media followers. This promising scenario presents challenges related to regulation, consumer protection, and the prevention of compulsive gambling.

In today's bulletin, we present a complete overview of the market, its trends, and the economic impact it has on the country.