The beauty and personal care (“B&P”) market continues to expand, and Brazil has established itself as a global player.

Valued at US$651 billion worldwide, the sector positions Brazil as a leader in Latin America and the 5th largest global market. The outlook is positive: the Brazilian market is expected to grow at a CAGR of 6% between 2024 and 2030, above the regional average, driven by factors such as:

•Expanding segments that increase industry resilience
•Growth of specialized retail and a still fragmented domestic market
•Transformations in consumption, marked by the use of social media by Gen Z and the wellness revolution
•Increased purchasing power of the population and increasingly diversified demand
This is a sector with clear opportunities for growth and transformation, which has been attracting the attention of strategic and financial investors.

In today's bulletin, we present an overview of the B&P market and its trends for the coming years.