Do you know what Amazon's sales strategy is?

Amazon is a big case in sales, innovation, customer relations, logistics, and the list goes on. Do you know what the company's sales strategy is that largely impacts this success? Used to this day, Jeff Bezos wrote this simple strategy on a napkin. Offering a large assortment of products at low prices attracts more customers. What makes the company grow and dilutes its corporate costs, and allows it to offer even more attractive prices, thus feeding back the positive cycle of growth! This simple strategy has placed Amazon in the Top 10 Most Valuable Brands in the World by 2022, according to Kantar Brandz, worth almost US$ 1 trillion! Of course, there are other factors behind this result.