The recent tour “The Eras Tour”, by singer Taylor Swift, had enormous repercussions. The Central Bank of the United States, the FED, cited Taylor as a factor in boosting the country's economy. It wasn't just her musical skills that made her a global sensation, but also her knowledge of negotiation techniques.
Breaking cinema paradigms, the artist was disruptive by directly negotiating the film of the same name from her tour with a cinema chain, as she was not satisfied with the terms proposed by Hollywood studios.
In today's pill, we will explain what techniques were used to make the film a box office record in the United States, reaching more than US$ 2 billion in sales.
To learn more about the subject, check out the Ártica article: “Negotiation in M&A transactions”
