{"id":8276,"date":"2026-07-01T14:45:52","date_gmt":"2026-07-01T17:45:52","guid":{"rendered":"https:\/\/artica.capital\/?post_type=pilulas&#038;p=8276"},"modified":"2026-09-29T12:50:25","modified_gmt":"2026-09-29T15:50:25","slug":"hotelaria-no-brasil-a-retomada-de-um-setor-em-transformacao","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/hotelaria-no-brasil-a-retomada-de-um-setor-em-transformacao\/","title":{"rendered":"Hotelaria no Brasil: a retomada de um setor em transforma\u00e7\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A hotelaria brasileira voltou ao radar dos investidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s o choque da pandemia, o mercado hoteleiro no Brasil retomou sua trajet\u00f3ria de crescimento e deve seguir em expans\u00e3o nos pr\u00f3ximos anos, com sinais consistentes de recupera\u00e7\u00e3o da demanda e retomada do pipeline de novos projetos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse movimento tamb\u00e9m se reflete na presen\u00e7a consolidada dos principais grupos internacionais no pa\u00eds, que operam no Brasil por meio de portf\u00f3lios multimarcas e refor\u00e7am a relev\u00e2ncia do mercado local no mapa global da hotelaria. Ao mesmo tempo, transa\u00e7\u00f5es recentes envolvendo hot\u00e9is ic\u00f4nicos e portf\u00f3lios de escala mostram que ativos hoteleiros voltaram a ganhar atratividade como classe imobili\u00e1ria, combinando gera\u00e7\u00e3o de caixa, potencial de valoriza\u00e7\u00e3o e maior interesse de investidores institucionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na p\u00edlula de hoje, analisamos a retomada do setor hoteleiro brasileiro e os fatores que t\u00eam impulsionado essa transforma\u00e7\u00e3o.<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec h2{background:var(--navy);color:#fff;font-size:19px;line-height:1.35;font-weight:700;padding:16px 20px;border-radius:0 0 28px 0;margin:0 0 20px;text-wrap:balance}\n.pil-sub{font-size:14px;font-weight:700;color:var(--navy);border-bottom:2px solid var(--navy);padding-bottom:6px;margin:0 0 16px;display:flex;justify-content:space-between;gap:12px;align-items:flex-end}\n.pil-tag{color:var(--red);border-top:2px solid var(--red);border-bottom:2px solid var(--red);font-size:12px;padding:2px 8px;white-space:nowrap}\n.pil-unit{font-size:12px;font-style:italic;color:#999;font-weight:700}\n.pil-src{font-size:11px;color:#777;margin-top:14px;line-height:1.5}\n.pil-p{font-size:14px;line-height:1.6;margin:0 0 12px}\n.pil-note{display:flex;gap:12px;align-items:center;background:var(--pale);border:1.5px dashed var(--navy);border-radius:10px;padding:12px 16px;font-size:14px;line-height:1.55;margin-top:18px}\n.pil-note::before{content:\"\";flex:none;width:26px;height:26px;border-radius:50%;background:var(--navy) url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='1.8' stroke-linecap='round'%3E%3Cpath d='M9 18h6M10 21h4M12 3a6 6 0 0 0-3.5 10.9c.6.5 1 1.2 1 2.1h5c0-.9.4-1.6 1-2.1A6 6 0 0 0 12 3z'\/%3E%3C\/svg%3E\") center\/16px no-repeat}\n.pil-note.solid{border-style:solid;background:#fff;box-shadow:0 2px 6px rgba(0,0,0,.12)}\n.pil-note.solid::before{display:none}\n.pil-grid2{display:grid;grid-template-columns:1fr 1fr;gap:24px}\n.pil-grid2.wide-left{grid-template-columns:1.75fr 1fr}\n.pil-grid2.wide-right{grid-template-columns:1fr 1.75fr}\n.pil-grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}\n.pil-grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}\n.pil-grid5{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}\n.pil-grid2>*,.pil-grid3>*,.pil-grid4>*,.pil-grid5>*{min-width:0}\n.pil-legend{font-size:12px;display:flex;gap:14px;justify-content:flex-end;flex-wrap:wrap;margin-bottom:6px}\n.pil-legend span{display:inline-flex;align-items:center;gap:6px}\n.pil-legend i{width:14px;height:10px;display:inline-block}\n\/* grafico de colunas: .pil-bars > div[style=height:%] > span (valor); .pil-years > span *\/\n.pil-bars{display:flex;align-items:flex-end;gap:2.2%;height:240px;border-bottom:1.5px solid #333;padding:22px 1% 0}\n.pil-bars>div{flex:1;background:var(--light);position:relative;min-height:1px}\n.pil-bars>div.e{background:var(--blue)}\n.pil-bars>div.cur{background:var(--navy)}\n.pil-bars>div>span{position:absolute;top:-19px;left:50%;transform:translateX(-50%);font-size:12px;white-space:nowrap}\n.pil-years{display:flex;gap:2.2%;padding:4px 1% 0;font-size:11px;text-align:center}\n.pil-years span{flex:1}\n.pil-cagr{text-align:center;font-size:12px;font-weight:700}\n.pil-cagr span{display:inline-block;border:1.5px solid #222;border-radius:50%;padding:2px 8px;margin-top:4px}\n\/* barras horizontais: .pil-hbars > .r > (b nome) (.bar > i[style=width:%]) (em valor) *\/\n.pil-hbars{display:grid;gap:8px;font-size:13px}\n.pil-hbars .r{display:grid;grid-template-columns:minmax(90px,30%) 1fr auto;gap:10px;align-items:center}\n.pil-hbars .bar{background:var(--pale);height:18px}\n.pil-hbars .bar i{display:block;height:100%;background:var(--blue)}\n.pil-hbars em{font-style:normal;font-weight:700;color:var(--navy);min-width:48px;text-align:right}\n\/* cartoes de numeros *\/\n.pil-box{border:2px solid var(--navy);border-radius:0 0 10px 10px;background:#fff}\n.pil-box>h3{margin:0;background:var(--navy);color:#fff;font-size:14px;text-align:center;padding:8px}\n.pil-stat{text-align:center;padding:16px 14px;font-size:13px;line-height:1.45}\n.pil-stat strong{display:block;font-size:40px;color:var(--blue);font-weight:800;line-height:1.1}\n.pil-stat strong small{font-size:22px}\n.pil-stat em{font-style:normal;color:var(--blue);font-weight:700}\n.pil-card{background:#fff;border-radius:12px;box-shadow:0 1px 5px rgba(0,0,0,.14);padding:14px 16px;font-size:13px;line-height:1.5}\n.pil-card h3{font-size:15px;color:var(--navy);margin:0 0 8px}\n.pil-card.tint{background:var(--card);box-shadow:none}\n\/* listas e fatos *\/\n.pil-list{margin:0;padding-left:18px;font-size:14px;line-height:1.6}\n.pil-list li{margin-bottom:6px}\n.pil-fact{font-size:14px;line-height:1.5;padding-left:14px;border-left:3px solid var(--light)}\n.pil-fact.dark{border-color:var(--navy)}\n.pil-fact b{color:var(--navy)}\n.pil-fact big{font-size:20px;font-weight:800;color:var(--navy)}\n.pil-hl{color:var(--blue);font-weight:700}\n\/* tabela *\/\n.pil-tw{overflow-x:auto}\n.pil-table{width:100%;border-collapse:collapse;font-size:13px}\n.pil-table th{background:var(--navy);color:#fff;text-align:left;padding:8px 10px;font-weight:700}\n.pil-table td{padding:7px 10px;border-bottom:1px solid #d8dce4;vertical-align:top}\n.pil-table tr:nth-child(even) td{background:#f5f6f9}\n.pil-table .n{text-align:right;font-variant-numeric:tabular-nums;white-space:nowrap}\n\/* linha do tempo *\/\n.pil-time{display:grid;gap:14px;border-left:2px dashed var(--light);padding-left:18px;margin-left:6px}\n.pil-time>div{position:relative;font-size:14px;line-height:1.5}\n.pil-time>div::before{content:\"\";position:absolute;left:-25px;top:5px;width:12px;height:12px;border-radius:50%;background:var(--navy)}\n.pil-time b.y{display:block;color:var(--light);font-size:16px;font-weight:800}\n\/* figuras (recortes do slide) *\/\n.pil-fig{margin:0}\n.pil-fig figcaption{text-align:center;font-weight:800;color:var(--light);font-size:16px;margin-top:4px}\n.pil-brand{background:var(--card);border-radius:14px;overflow:hidden}\n.pil-brand p{margin:0;text-align:center;font-size:20px;font-weight:800;font-style:italic;color:var(--navy);padding:10px 0 12px}\n@media (max-width:700px){\n  .pil-grid2,.pil-grid2.wide-left,.pil-grid2.wide-right{grid-template-columns:1fr}\n  .pil-grid3,.pil-grid4,.pil-grid5{grid-template-columns:1fr 1fr}\n  .pil-sec h2{font-size:17px}\n  .pil-bars{height:180px}\n  .pil-bars>div>span{font-size:10px}\n  .pil-years{font-size:9px}\n}\n@media (max-width:480px){\n  .pil-bars{gap:1.2%}\n  .pil-years{gap:1.2%;font-size:8px}\n  .pil-bars>div>span{font-size:8px;letter-spacing:-.3px}\n  .pil-bars:has(>div:nth-child(13))>div>span{writing-mode:vertical-rl;transform:translateX(-50%) rotate(180deg);top:auto;bottom:100%;padding-bottom:2px}\n  .pil-years:has(>span:nth-child(13)) span{writing-mode:vertical-rl;transform:rotate(180deg);margin:0 auto}\n}\n<\/style>\n<div class=\"pil\">\n\n<section class=\"pil-sec\">\n  <h2>O mercado hoteleiro brasileiro retomou sua trajet\u00f3ria de crescimento, com sinais consistentes de expans\u00e3o da oferta<\/h2>\n  <div class=\"pil-sub\"><span>Ap\u00f3s o choque da pandemia, o mercado retomou crescimento e deve superar USD 12 Bi at\u00e9 2030&#8230;<\/span><\/div>\n  <div style=\"display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap\"><span class=\"pil-unit\">Tamanho do mercado brasileiro, USD Bi<\/span><span class=\"pil-legend\"><span><i style=\"background:#e3e3e3;border:1px solid #ccc\"><\/i>Per\u00edodo da pandemia de COVID-19<\/span><\/span><\/div>\n  <div style=\"display:flex;margin-top:4px\"><div style=\"width:35.7%\"><\/div><div class=\"pil-cagr\" style=\"width:28.6%\"><span>+10%<\/span><\/div><div class=\"pil-cagr\" style=\"width:35.7%\"><span>+7%<\/span><\/div><\/div>\n  <div class=\"pil-bars\" role=\"img\" aria-label=\"Tamanho do mercado hoteleiro brasileiro, em USD bilh\u00f5es: 2017 8,8; 2018 9,0; 2019 9,2; 2020 3,0; 2021 3,7; 2022 6,9; 2023 8,4; 2024 8,8; 2025 9,3; 2026E 9,8; 2027E 10,3; 2028E 10,8; 2029E 11,8; 2030E 12,9. Crescimento de +10% entre 2022 e 2025 e de +7% entre 2025 e 2030E. Per\u00edodo da pandemia de COVID-19 entre 2020 e 2022\">\n    <div class=\"cur\" style=\"height:67.9%\"><span>8,8<\/span><\/div>\n    <div class=\"cur\" style=\"height:69.4%\"><span>9,0<\/span><\/div>\n    <div class=\"cur\" style=\"height:71.1%\"><span>9,2<\/span><\/div>\n    <div class=\"cur\" style=\"height:23.3%\"><span>3,0<\/span><\/div>\n    <div class=\"cur\" style=\"height:28.5%\"><span>3,7<\/span><\/div>\n    <div class=\"cur\" style=\"height:53.7%\"><span>6,9<\/span><\/div>\n    <div class=\"cur\" style=\"height:65.2%\"><span>8,4<\/span><\/div>\n    <div class=\"cur\" style=\"height:68.4%\"><span>8,8<\/span><\/div>\n    <div class=\"cur\" style=\"height:72.2%\"><span>9,3<\/span><\/div>\n    <div style=\"height:76%;background:#6f8fbd\"><span>9,8<\/span><\/div>\n    <div style=\"height:79.8%;background:#6f8fbd\"><span>10,3<\/span><\/div>\n    <div style=\"height:83.6%;background:#6f8fbd\"><span>10,8<\/span><\/div>\n    <div style=\"height:91.5%;background:#6f8fbd\"><span>11,8<\/span><\/div>\n    <div style=\"height:100%;background:#6f8fbd\"><span>12,9<\/span><\/div>\n  <\/div>\n  <div class=\"pil-years\"><span>2017<\/span><span>2018<\/span><span>2019<\/span><span style=\"background:#e3e3e3\">2020<\/span><span style=\"background:#e3e3e3\">2021<\/span><span style=\"background:#e3e3e3\">2022<\/span><span>2023<\/span><span>2024<\/span><span>2025<\/span><span>2026E<\/span><span>2027E<\/span><span>2028E<\/span><span>2029E<\/span><span>2030E<\/span><\/div>\n\n  <div class=\"pil-sub\" style=\"margin-top:32px\"><span>&#8230;enquanto o estoque de novos projetos voltou a acelerar, refor\u00e7ando a confian\u00e7a dos investidores<\/span><\/div>\n  <div class=\"pil-unit\">Evolu\u00e7\u00e3o hist\u00f3rica do pipeline de novos projetos<\/div>\n  <div class=\"pil-bars\" role=\"img\" aria-label=\"Pipeline de novos projetos hoteleiros: 2019 123; 2020 169; 2021 147; 2022 124; 2023 108; 2024 137; 2025 152\">\n    <div class=\"e\" style=\"height:72.8%\"><span>123<\/span><\/div>\n    <div class=\"e\" style=\"height:100%\"><span>169<\/span><\/div>\n    <div class=\"e\" style=\"height:87%\"><span>147<\/span><\/div>\n    <div class=\"e\" style=\"height:73.4%\"><span>124<\/span><\/div>\n    <div class=\"e\" style=\"height:63.9%\"><span>108<\/span><\/div>\n    <div class=\"e\" style=\"height:81.1%\"><span>137<\/span><\/div>\n    <div class=\"cur\" style=\"height:89.9%\"><span>152<\/span><\/div>\n  <\/div>\n  <div class=\"pil-years\"><span>2019<\/span><span>2020<\/span><span>2021<\/span><span>2022<\/span><span>2023<\/span><span>2024<\/span><span>2025<\/span><\/div>\n  <div class=\"pil-note\"><span>Mesmo com custos de constru\u00e7\u00e3o elevados e maior seletividade de capital, o <i>pipeline<\/i> segue robusto, <b>indicando confian\u00e7a na demanda hoteleira de longo prazo<\/b><\/span><\/div>\n  <div class=\"pil-src\">Fonte: An\u00e1lise \u00c1rtica, Statista, Hotelinvest<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>A presen\u00e7a dos principais grupos internacionais evidencia a relev\u00e2ncia do Brasil no mapa global da hotelaria<\/h2>\n  <div class=\"pil-sub\"><span>Principais grupos globais operam no pa\u00eds por meio de portf\u00f3lios multimarcas<\/span><\/div>\n  <div class=\"pil-tw\"><table class=\"pil-table\">\n    <thead><tr><th>Grupo<\/th><th class=\"n\">N\u00famero de unidades (global)<sup>(1)<\/sup><\/th><th>Principais bandeiras no Brasil<\/th><th class=\"n\">Entrada no Brasil<\/th><th class=\"n\">Receita global 2025<br>(USD Bi)<\/th><\/tr><\/thead>\n    <tbody>\n      <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-accor.png\" alt=\"Accor\" loading=\"lazy\" style=\"max-width:80px\"><\/td><td class=\"n\"><b>~5.800<\/b><\/td><td>Ibis, Mercure, Novotel, Pullman, Sofitel<\/td><td class=\"n\"><b>1977<\/b><\/td><td class=\"n\">6,1<sup>(2)<\/sup><\/td><\/tr>\n      <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-hilton.png\" alt=\"Hilton\" loading=\"lazy\" style=\"max-width:80px\"><\/td><td class=\"n\"><b>~9.000<\/b><\/td><td>Hilton Hotels &amp; Resorts, DoubleTree, Hampton, Hilton Garden Inn<\/td><td class=\"n\"><b>1971<\/b><\/td><td class=\"n\">12,0<\/td><\/tr>\n      <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-hyatt.png\" alt=\"Hyatt\" loading=\"lazy\" style=\"max-width:80px\"><\/td><td class=\"n\"><b>~1.500<\/b><\/td><td>Grand Hyatt, Hyatt Place<\/td><td class=\"n\"><b>2002<\/b><\/td><td class=\"n\">7,1<\/td><\/tr>\n      <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-ihg.png\" alt=\"IHG Hotels &amp; Resorts\" loading=\"lazy\" style=\"max-width:80px\"><\/td><td class=\"n\"><b>~6.900<\/b><\/td><td>Holiday Inn, Holiday Inn Express, Crowne Plaza, InterContinental<\/td><td class=\"n\"><b>1949<sup>(3)<\/sup><\/b><\/td><td class=\"n\">5,2<\/td><\/tr>\n      <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-marriott.png\" alt=\"Marriott\" loading=\"lazy\" style=\"max-width:80px\"><\/td><td class=\"n\"><b>~9.800<\/b><\/td><td>Sheraton, Marriott, JW Marriott, Westin, Renaissance<\/td><td class=\"n\"><b>1997<\/b><\/td><td class=\"n\">26,2<\/td><\/tr>\n      <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-wyndham.png\" alt=\"Wyndham Hotels &amp; Resorts\" loading=\"lazy\" style=\"max-width:80px\"><\/td><td class=\"n\"><b>~8.300<\/b><\/td><td>Ramada, TRYP by Wyndham, Wyndham, Wyndham Garden, Days Inn<\/td><td class=\"n\"><b>2003<\/b><\/td><td class=\"n\">1,4<\/td><\/tr>\n    <\/tbody>\n  <\/table><\/div>\n  <div class=\"pil-src\">(1) Inclui hot\u00e9is pr\u00f3prios, geridos e franqueados (system-wide); (2) Convertido de EUR para USD a c\u00e2mbio de 1,08; (3) Considerando opera\u00e7\u00e3o inicial no pa\u00eds.<br>Fonte: An\u00e1lise \u00c1rtica, Companhias<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>A retomada do setor tamb\u00e9m tem fortalecido o interesse por ativos hoteleiros como classe imobili\u00e1ria<\/h2>\n  <div class=\"pil-grid2 wide-left\">\n    <div>\n      <div class=\"pil-sub\"><span>Transa\u00e7\u00f5es imobili\u00e1rias recentes no setor hoteleiro brasileiro<\/span><\/div>\n      <p class=\"pil-p\" style=\"font-size:12px;color:#666\">Em cada cart\u00e3o: <b><i>Target<\/i> (Valor)<\/b> em cima, <b>Comprador<\/b> embaixo.<\/p>\n      <p class=\"pil-p\"><b class=\"pil-hl\">2024<\/b><\/p>\n      <div class=\"pil-grid4\" style=\"gap:12px\">\n        <div class=\"pil-card\" style=\"text-align:center\">Hilton Copacabana<br><b>R$ 550 MM<\/b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-hsi.png\" alt=\"Comprador: HSI\" loading=\"lazy\" style=\"max-width:56px;margin:10px auto 0\"><\/div>\n        <div class=\"pil-card\" style=\"text-align:center\">18 hot\u00e9is da AccorInvest<br><b>R$ 1,7 Bi<\/b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-btg.png\" alt=\"Comprador: BTG Pactual\" loading=\"lazy\" style=\"max-width:96px;margin:10px auto 0\"><\/div>\n      <\/div>\n      <p class=\"pil-p\" style=\"margin-top:18px\"><b class=\"pil-hl\">2025<\/b><\/p>\n      <div class=\"pil-grid4\" style=\"gap:12px\">\n        <div class=\"pil-card\" style=\"text-align:center\">InterContinental S\u00e3o Paulo<br><b>R$ 150 MM<\/b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-hsi.png\" alt=\"Comprador: HSI\" loading=\"lazy\" style=\"max-width:56px;margin:10px auto 0\"><\/div>\n        <div class=\"pil-card\" style=\"text-align:center\">Hilton Garden Inn Rebou\u00e7as<br><b>R$ 110 MM<\/b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-cvpar.png\" alt=\"Comprador: CVPAR\" loading=\"lazy\" style=\"max-width:96px;margin:10px auto 0\"><\/div>\n        <div class=\"pil-card\" style=\"text-align:center\">14 hot\u00e9is da Accor (SP e RJ)<br><b>R$ 298 MM<\/b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-btg.png\" alt=\"Comprador: BTG Pactual\" loading=\"lazy\" style=\"max-width:96px;margin:10px auto 0\"><\/div>\n        <div class=\"pil-card\" style=\"text-align:center\">JW Marriott S\u00e3o Paulo<br><b>R$ 300 MM<\/b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-hsi.png\" alt=\"Comprador: HSI\" loading=\"lazy\" style=\"max-width:56px;margin:10px auto 0\"><\/div>\n        <div class=\"pil-card\" style=\"text-align:center\">Hotel Faena S\u00e3o Paulo<br><b>R$ 419 MM<\/b><br><br><i>Comprador n\u00e3o divulgado<\/i><\/div>\n        <div class=\"pil-card\" style=\"text-align:center\">Hotel Marina Palace (RJ)<br><b>R$ 600 MM<sup>(1)<\/sup><\/b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-catuai-fourseasons.png\" alt=\"Comprador: Catua\u00ed Asset, com a marca Four Seasons\" loading=\"lazy\" style=\"max-width:90px;margin:10px auto 0\"><\/div>\n      <\/div>\n    <\/div>\n    <div style=\"display:grid;gap:18px;align-content:start\">\n      <div class=\"pil-note solid\" style=\"margin-top:0\"><span>Com a melhora de RevPAR e gera\u00e7\u00e3o de caixa, <b>hot\u00e9is maduros passaram a atrair investidores imobili\u00e1rios<\/b>, sem alterar necessariamente a opera\u00e7\u00e3o das bandeiras globais nos ativos<\/span><\/div>\n      <div class=\"pil-note solid\" style=\"margin-top:0\"><span>A entrada de FIIs e investidores institucionais <b>refor\u00e7a a separa\u00e7\u00e3o entre propriedade e opera\u00e7\u00e3o<\/b>, ampliando liquidez para os ativos enquanto <b>redes hoteleiras mant\u00eam foco em gest\u00e3o e marca<\/b><\/span><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">(1) Investimento total do projeto, que inclui reforma e reabertura como Four Seasons em 2029<br>Fonte: An\u00e1lise \u00c1rtica, Metro Quadrado, HSI, BTG Pactual<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Grandes redes internacionais ampliam planos para o Brasil, refor\u00e7ando a atratividade do setor hoteleiro local<\/h2>\n  <div class=\"pil-sub\"><span>An\u00fancios recentes indicam expans\u00e3o de portf\u00f3lios e entrada de novas bandeiras<\/span><\/div>\n  <div class=\"pil-grid2\">\n    <div class=\"pil-card tint\">\n      <ul class=\"pil-list\">\n        <li>Marcas globais de luxo como <b>Mandarin Oriental, Bulgari e Waldorf Astoria<\/b> avaliam entrada no Brasil, atra\u00eddas pela <b>melhora dos indicadores operacionais e do turismo<\/b><\/li>\n        <li>O interesse \u00e9 sustentado por um mercado ainda <b>pouco penetrado por bandeiras internacionais<\/b>, que representam apenas 6% dos hot\u00e9is no pa\u00eds<\/li>\n      <\/ul>\n      <div style=\"display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-logo-mandarin.png\" alt=\"Mandarin Oriental\" loading=\"lazy\" style=\"max-width:80px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-logos-bulgari-waldorf.png\" alt=\"Bulgari Hotels &amp; Resorts e Waldorf Astoria Hotels &amp; Resorts\" loading=\"lazy\" style=\"max-width:210px\"><\/div>\n      <div style=\"display:flex;justify-content:flex-end;align-items:center;gap:6px;margin-top:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-metroquadrado.png\" alt=\"Metro Quadrado\" loading=\"lazy\" style=\"max-width:100px\"><i>Mar\u00e7o 2026<\/i><\/div>\n    <\/div>\n    <div class=\"pil-card tint\">\n      <ul class=\"pil-list\">\n        <li>A <b>Marriott<\/b> pretende dobrar sua presen\u00e7a no Brasil em tr\u00eas anos, passando de <b>3,7 mil para quase 8 mil quartos,<\/b> com destaque para a chegada da City Express by Marriott<\/li>\n        <li>A rede tamb\u00e9m vem buscando investidores parceiros, incluindo FIIs, <b>refor\u00e7ando a separa\u00e7\u00e3o entre propriedade imobili\u00e1ria e opera\u00e7\u00e3o hoteleira<\/b><\/li>\n      <\/ul>\n      <div style=\"display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-logo-marriott.png\" alt=\"Marriott\" loading=\"lazy\" style=\"max-width:72px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-logo-cityexpress.png\" alt=\"City Express by Marriott\" loading=\"lazy\" style=\"max-width:96px\"><\/div>\n      <div style=\"display:flex;justify-content:flex-end;align-items:center;gap:6px;margin-top:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-metroquadrado.png\" alt=\"Metro Quadrado\" loading=\"lazy\" style=\"max-width:100px\"><i>Mar\u00e7o 2026<\/i><\/div>\n    <\/div>\n    <div class=\"pil-card tint\">\n      <ul class=\"pil-list\">\n        <li>A <b>Vila Gal\u00e9 <\/b>anunciou cerca de <b>R$ 1 bi em investimentos <\/b>para seis novos hot\u00e9is no Brasil, refor\u00e7ando o pa\u00eds como <b>um dos principais mercados de crescimento<\/b> da rede<\/li>\n        <li>A expans\u00e3o combina <b>greenfield, retrofit e destinos de lazer\/natureza<\/b>, com foco em Florian\u00f3polis, Brumadinho, S\u00e3o Lu\u00eds e Coruripe, al\u00e9m de Gramado em avalia\u00e7\u00e3o<\/li>\n      <\/ul>\n      <div style=\"display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-logo-vilagale.png\" alt=\"Vila Gal\u00e9 Hot\u00e9is\" loading=\"lazy\" style=\"max-width:72px\"><\/div>\n      <div style=\"display:flex;justify-content:flex-end;align-items:center;gap:6px;margin-top:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-metroquadrado.png\" alt=\"Metro Quadrado\" loading=\"lazy\" style=\"max-width:100px\"><i>Mar\u00e7o 2026<\/i><\/div>\n    <\/div>\n    <div class=\"pil-card tint\">\n      <ul class=\"pil-list\">\n        <li>A <b>BWH Hotels <\/b>prepara sua expans\u00e3o no Brasil com cinco novos projetos, <b>adicionando cerca de 800 quartos <\/b>e aproximadamente <b>R$ 100 MM <\/b>em investimentos de terceiros<\/li>\n        <li>A rede, que <b>oficializou presen\u00e7a no pa\u00eds em 2025<\/b>, atua em hot\u00e9is midscale, luxo e experi\u00eancias, incluindo marcas como <b>Best Western e WorldHotels<\/b><\/li>\n      <\/ul>\n      <div style=\"display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-logo-bwh.png\" alt=\"BWH Hotels\" loading=\"lazy\" style=\"max-width:62px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-logo-bestwestern.png\" alt=\"Best Western Hotels &amp; Resorts\" loading=\"lazy\" style=\"max-width:130px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-logo-worldhotels.png\" alt=\"WorldHotels\" loading=\"lazy\" style=\"max-width:100px\"><\/div>\n      <div style=\"display:flex;justify-content:flex-end;align-items:center;gap:6px;margin-top:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/8276-veja-negocios.png\" alt=\"Veja Neg\u00f3cios\" loading=\"lazy\" style=\"max-width:70px\"><i>Abril 2026<\/i><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: An\u00e1lise \u00c1rtica, Metro Quadrado, Veja<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A hotelaria brasileira voltou ao radar dos investidores. Ap\u00f3s o choque da pandemia, o mercado hoteleiro no Brasil retomou sua trajet\u00f3ria de crescimento e deve seguir em expans\u00e3o nos pr\u00f3ximos anos, com sinais consistentes de recupera\u00e7\u00e3o da demanda e retomada do pipeline de novos projetos. Esse movimento tamb\u00e9m se reflete na presen\u00e7a consolidada dos principais [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8277,"template":"","meta":[],"class_list":["post-8276","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/8276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/8277"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=8276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}