{"id":7248,"date":"2025-12-04T14:34:30","date_gmt":"2025-12-04T17:34:30","guid":{"rendered":"https:\/\/artica.capital\/?post_type=pilulas&#038;p=7248"},"modified":"2026-09-29T13:11:48","modified_gmt":"2026-09-29T16:11:48","slug":"a-revolucao-wellness-a-nova-maneira-de-consumir-bem-estar","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/a-revolucao-wellness-a-nova-maneira-de-consumir-bem-estar\/","title":{"rendered":"A revolu\u00e7\u00e3o wellness: a nova maneira de consumir bem-estar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O bem-estar deixou de ser um nicho aspiracional e se tornou um mercado financeiramente relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo o Global Wellness Institute (GWI), o mercado mundial de wellness j\u00e1 ultrapassa US$ 6,3 trilh\u00f5es e deve alcan\u00e7ar US$ 8,9 trilh\u00f5es at\u00e9 2028. O Brasil, com um volume de US$ 111 bilh\u00f5es, ocupa a 12\u00aa posi\u00e7\u00e3o no ranking global e \u00e9 l\u00edder na Am\u00e9rica Latina, respondendo por quase um ter\u00e7o do consumo regional. Para a GWI, a Wellness Economy re\u00fane todos os gastos que permitem \u00e0s pessoas \u201cbuscar ativamente atividades, escolhas e estilos de vida que levem a uma sa\u00fade hol\u00edstica\u201d. Isso inclui desde alimenta\u00e7\u00e3o saud\u00e1vel, beleza e atividade f\u00edsica at\u00e9 turismo focado em bem-estar, sa\u00fade mental, medicina preventiva, im\u00f3veis de bem-estar e terapias complementares. Ao todo, s\u00e3o 11 setores que traduzem como o autocuidado se converteu em um ecossistema econ\u00f4mico completo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que um setor, o wellness se transformou em um estilo de vida que movimenta consumo, influ\u00eancia e investimentos. A ascens\u00e3o de influenciadoras que lan\u00e7am suas pr\u00f3prias marcas &#8211; de suplementos a skincare &#8211; acelerou o marketing dessa revolu\u00e7\u00e3o, enquanto grandes companhias e investidores passam a incorporar o bem-estar em suas estrat\u00e9gias, seja por meio de novas linhas de produtos, patroc\u00ednios esportivos ou aquisi\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa p\u00edlula explora como o comportamento do consumidor brasileiro est\u00e1 redefinindo o mercado de bem-estar, e como a influ\u00eancia digital e o capital financeiro est\u00e3o convergindo para transformar o wellness em um mercado lucrativo.<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 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var(--light);padding-left:18px;margin-left:6px}\n.pil-time>div{position:relative;font-size:14px;line-height:1.5}\n.pil-time>div::before{content:\"\";position:absolute;left:-25px;top:5px;width:12px;height:12px;border-radius:50%;background:var(--navy)}\n.pil-time b.y{display:block;color:var(--light);font-size:16px;font-weight:800}\n\/* figuras (recortes do slide) *\/\n.pil-fig{margin:0}\n.pil-fig figcaption{text-align:center;font-weight:800;color:var(--light);font-size:16px;margin-top:4px}\n.pil-brand{background:var(--card);border-radius:14px;overflow:hidden}\n.pil-brand p{margin:0;text-align:center;font-size:20px;font-weight:800;font-style:italic;color:var(--navy);padding:10px 0 12px}\n@media (max-width:700px){\n  .pil-grid2,.pil-grid2.wide-left,.pil-grid2.wide-right{grid-template-columns:1fr}\n  .pil-grid3,.pil-grid4,.pil-grid5{grid-template-columns:1fr 1fr}\n  .pil-sec h2{font-size:17px}\n  .pil-bars{height:180px}\n  .pil-bars>div>span{font-size:10px}\n  .pil-years{font-size:9px}\n}\n@media (max-width:480px){\n  .pil-bars{gap:1.2%}\n  .pil-years{gap:1.2%;font-size:8px}\n  .pil-bars>div>span{font-size:8px;letter-spacing:-.3px}\n  .pil-bars:has(>div:nth-child(13))>div>span{writing-mode:vertical-rl;transform:translateX(-50%) rotate(180deg);top:auto;bottom:100%;padding-bottom:2px}\n  .pil-years:has(>span:nth-child(13)) span{writing-mode:vertical-rl;transform:rotate(180deg);margin:0 auto}\n}\n<\/style>\n<div class=\"pil\">\n\n<section class=\"pil-sec\">\n  <h2>A sa\u00fade e o bem-estar ganharam protagonismo no p\u00f3s-pandemia e o Brasil j\u00e1 figura entre os maiores mercados do mundo<\/h2>\n  <div class=\"pil-grid2\">\n    <div>\n      <div class=\"pil-sub\"><span>Crescimento do mercado global de bem-estar<sup>(1)<\/sup><\/span><\/div>\n      <div style=\"display:flex;justify-content:space-between;align-items:center\"><span class=\"pil-unit\">US$ Tri<\/span><span class=\"pil-legend\"><span><i style=\"background:var(--navy)\"><\/i><span>Realizado<\/span><\/span><span><i style=\"background:transparent;border:1.5px dashed var(--navy)\"><\/i><span>Estimado<\/span><\/span><\/span><\/div>\n      <div style=\"display:grid;grid-template-columns:4fr 5fr;margin-top:6px\">\n        <div class=\"pil-cagr\">CAGR<br><span>+10%<\/span><\/div>\n        <div class=\"pil-cagr\">CAGR<br><span style=\"background:var(--navy);color:#fff;border-color:var(--navy)\">+7%<\/span><\/div>\n      <\/div>\n      <div class=\"pil-bars\" role=\"img\" aria-label=\"Mercado global de bem-estar, em US$ trilh\u00f5es: 2020 4,6; 2021 5,4; 2022 5,8; 2023 6,3; estimativas 2024 6,8; 2025 7,3; 2026 7,8; 2027 8,4; 2028 9,0\">\n        <div class=\"cur\" style=\"height:51.1%\"><span>4,6<\/span><\/div>\n        <div class=\"cur\" style=\"height:60%\"><span>5,4<\/span><\/div>\n        <div class=\"cur\" style=\"height:64.4%\"><span>5,8<\/span><\/div>\n        <div class=\"cur\" style=\"height:70%\"><span>6,3<\/span><\/div>\n        <div style=\"height:75.6%;background:transparent;border:1.5px dashed var(--navy);border-bottom:0\"><span>6,8<\/span><\/div>\n        <div style=\"height:81.1%;background:transparent;border:1.5px dashed var(--navy);border-bottom:0\"><span>7,3<\/span><\/div>\n        <div style=\"height:86.7%;background:transparent;border:1.5px dashed var(--navy);border-bottom:0\"><span>7,8<\/span><\/div>\n        <div style=\"height:93.3%;background:transparent;border:1.5px dashed var(--navy);border-bottom:0\"><span>8,4<\/span><\/div>\n        <div style=\"height:100%;background:transparent;border:1.5px dashed var(--navy);border-bottom:0\"><span>9,0<\/span><\/div>\n      <\/div>\n      <div class=\"pil-years\"><span>2020<\/span><span>2021<\/span><span>2022<\/span><span>2023<\/span><span>2024E<\/span><span>2025E<\/span><span>2026E<\/span><span>2027E<\/span><span>2028E<\/span><\/div>\n      <div class=\"pil-note solid\"><span><b>Wellness:<\/b> <i>mercado que re\u00fane setores voltados \u00e0 promo\u00e7\u00e3o da sa\u00fade e do bem-estar, incluindo alimenta\u00e7\u00e3o saud\u00e1vel, beleza, atividade f\u00edsica, turismo, sa\u00fade mental e medicina preventiva<\/i><\/span><\/div>\n    <\/div>\n    <div>\n      <div class=\"pil-sub\"><span>Composi\u00e7\u00e3o do mercado de bem-estar Am\u00e9rica Latina<sup>(1)<\/sup><\/span><\/div>\n      <span class=\"pil-unit\">%<\/span>\n      <div style=\"display:grid;gap:8px;margin:8px 0 14px\">\n        <div class=\"pil-card\" style=\"background:var(--navy);color:#fff\"><span><b>Am\u00e9rica Latina: ~6%<\/b> do mercado global<\/span><\/div>\n        <div class=\"pil-card tint\"><span><b>Brasil: ~30%<\/b> do mercado da Am\u00e9rica Latina<\/span><\/div>\n      <\/div>\n      <div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap\">\n        <div role=\"img\" aria-label=\"Composi\u00e7\u00e3o do mercado de bem-estar na Am\u00e9rica Latina: Cuidados pessoais 30%; Nutri\u00e7\u00e3o 29%; Atividade f\u00edsica 14%; Turismo de bem-estar 10%; Sa\u00fade p\u00fablica 9%; Sa\u00fade mental 4%; Outros 5%\" style=\"flex:none;width:160px;height:160px;border-radius:50%;background:conic-gradient(var(--navy) 0 29.7%,var(--blue) 29.7% 58.4%,var(--light) 58.4% 72.3%,#404040 72.3% 82.2%,#7f7f7f 82.2% 91.1%,#a6a6a6 91.1% 95%,#cfcfcf 95% 100%);display:flex;align-items:center;justify-content:center\"><div style=\"width:92px;height:92px;border-radius:50%;background:#fff\"><\/div><\/div>\n        <div class=\"pil-legend\" style=\"flex-direction:column;align-items:flex-start;gap:6px;font-size:13px;margin:0\">\n          <span><i style=\"background:var(--navy)\"><\/i><span>Cuidados pessoais \u2013 <b>30%<\/b><\/span><\/span>\n          <span><i style=\"background:var(--blue)\"><\/i><span>Nutri\u00e7\u00e3o \u2013 <b>29%<\/b><\/span><\/span>\n          <span><i style=\"background:var(--light)\"><\/i><span>Atividade f\u00edsica \u2013 <b>14%<\/b><\/span><\/span>\n          <span><i style=\"background:#404040\"><\/i><span>Turismo de bem-estar \u2013 <b>10%<\/b><\/span><\/span>\n          <span><i style=\"background:#7f7f7f\"><\/i><span>Sa\u00fade p\u00fablica \u2013 <b>9%<\/b><\/span><\/span>\n          <span><i style=\"background:#a6a6a6\"><\/i><span>Sa\u00fade mental \u2013 <b>4%<\/b><\/span><\/span>\n          <span><i style=\"background:#cfcfcf\"><\/i><span>Outros<sup>(2)<\/sup> \u2013 <b>5%<\/b><\/span><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"pil-note solid\"><span><b>Brasil:<\/b> <i>o mercado brasileiro movimenta U$111 bi, posicionando o pa\u00eds como o 12\u00ba maior mercado global e o 1\u00ba colocado na Am\u00e9rica Latina<\/i><\/span><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">(1) Valores para 2023, \u00faltima pesquisa dispon\u00edvel pela GWI (2) Inclui spas, bem-estar de trabalho e \u00e1guas termais<br>Fonte: Euromonitor; Global Wellness Institute; Cortex; \u00c1rtica.<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>A evolu\u00e7\u00e3o do comportamento do consumidor est\u00e1 redefinindo a forma de consumir bem-estar<\/h2>\n  <div class=\"pil-sub\"><span>Tend\u00eancias em alta no setor<\/span><\/div>\n  <div class=\"pil-grid2\" style=\"gap:14px\">\n    <div class=\"pil-card\" style=\"display:grid;grid-template-columns:48px 1fr;gap:12px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-ic-emocional.jpg\" alt=\"\u00cdcone de m\u00e3os segurando um cora\u00e7\u00e3o\" loading=\"lazy\" style=\"border-radius:8px\"><span><b>Sa\u00fade emocional e bem-estar<\/b><br>fortes impulsionadores entre os consumidores brasileiros, mesmo em diferentes categorias socioecon\u00f4micas<\/span><\/div>\n    <div class=\"pil-card\" style=\"display:grid;grid-template-columns:48px 1fr;gap:12px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-ic-confiabilidade.jpg\" alt=\"\u00cdcone de lupa sobre documento\" loading=\"lazy\" style=\"border-radius:8px\"><span><b>Confiabilidade, rastreabilidade e transpar\u00eancia<\/b><br>como requisitos-chave de consumo<\/span><\/div>\n    <div class=\"pil-card\" style=\"display:grid;grid-template-columns:48px 1fr;gap:12px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-ic-rotulo.jpg\" alt=\"\u00cdcone de etiqueta\" loading=\"lazy\" style=\"border-radius:8px\"><span><b>Produtos de \u201cr\u00f3tulo limpo\u201d<sup>(1)<\/sup><\/b><br>melhorando a conex\u00e3o com os consumidores que buscam autenticidade e compartilhar valores<\/span><\/div>\n    <div class=\"pil-card\" style=\"display:grid;grid-template-columns:48px 1fr;gap:12px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-ic-conhecimento.jpg\" alt=\"\u00cdcone de cabe\u00e7a com l\u00e2mpada\" loading=\"lazy\" style=\"border-radius:8px\"><span><b>Conhecimento e informa\u00e7\u00e3o<\/b><br>sobre o que \u00e9 sa\u00fade e bem-estar e quais produtos consumir<\/span><\/div>\n    <div class=\"pil-card\" style=\"display:grid;grid-template-columns:48px 1fr;gap:12px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-ic-conveniencia.jpg\" alt=\"\u00cdcone de m\u00e3o com s\u00edmbolo de confirma\u00e7\u00e3o\" loading=\"lazy\" style=\"border-radius:8px\"><span><b>Conveni\u00eancia como uma for\u00e7a motriz<\/b><br>sa\u00fade em qualquer lugar, a qualquer momento<\/span><\/div>\n    <div style=\"display:flex;align-items:center;justify-content:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-wellness.jpg\" alt=\"Ilustra\u00e7\u00e3o com a palavra Wellness\" loading=\"lazy\" style=\"max-width:140px;mix-blend-mode:multiply\"><\/div>\n  <\/div>\n  <div class=\"pil-src\">(1) Produtos feitos com ingredientes simples \u201creconhec\u00edveis\u201d pelo consumidor (ingredientes naturais)<br>Fonte: Euromonitor; \u00c1rtica.<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Influenciadoras est\u00e3o moldando novas categorias e acelerando a revolu\u00e7\u00e3o do <i>Wellness<\/i>&#8230;<\/h2>\n  <div class=\"pil-grid4\">\n    <div class=\"pil-card tint\">\n      <h3>Manu Cit<\/h3>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-manu.jpg\" alt=\"Foto da influenciadora Manu Cit\" loading=\"lazy\" style=\"width:90px;margin:0 auto 8px\">\n      <p class=\"pil-p\" style=\"font-size:12px;margin-bottom:8px\">Instagram: <b>1.6M seguidores<\/b><br>TikTok: <b>1.7M seguidores<\/b><\/p>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-guday.jpg\" alt=\"Produtos da marca Guday: suplementos em formato gummies\" loading=\"lazy\" style=\"border-radius:6px\">\n      <p style=\"margin:6px 0;text-align:center;font-weight:800;color:var(--navy)\">Guday<\/p>\n      <p class=\"pil-p\" style=\"font-size:13px\"><b>Suplementos alimentares funcionais<\/b> em formato \u201cgummies\u201d, como creatina saborizada, com foco em tornar a suplementa\u00e7\u00e3o mais prazerosa<\/p>\n    <\/div>\n    <div class=\"pil-card tint\">\n      <h3>Gabriela Pugliesi<\/h3>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-gabriela.jpg\" alt=\"Foto da influenciadora Gabriela Pugliesi\" loading=\"lazy\" style=\"width:90px;margin:0 auto 8px\">\n      <p class=\"pil-p\" style=\"font-size:12px;margin-bottom:8px\">Instagram: <b>5.6M seguidores<\/b><\/p>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-gaab.jpg\" alt=\"Produtos da marca Gaab Wellness\" loading=\"lazy\" style=\"border-radius:6px\">\n      <p style=\"margin:6px 0;text-align:center;font-weight:800;color:var(--navy)\">Gaab Wellness<\/p>\n      <p class=\"pil-p\" style=\"font-size:13px\"><b>Linha de dermocosm\u00e9ticos, skincare, col\u00e1genos e suplementos nutricionais<\/b> voltados ao p\u00fablico feminino, com apelo \u201cnatural\/vegano\u201d<\/p>\n    <\/div>\n    <div class=\"pil-card tint\">\n      <h3>Jade Picon<\/h3>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-jade.jpg\" alt=\"Foto da influenciadora Jade Picon\" loading=\"lazy\" style=\"width:90px;margin:0 auto 8px\">\n      <p class=\"pil-p\" style=\"font-size:12px;margin-bottom:8px\">Instagram: <b>21M seguidores<\/b><br>TikTok: <b>10M seguidores<\/b><\/p>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-aura.jpg\" alt=\"Produtos da marca Aura Beauty\" loading=\"lazy\" style=\"border-radius:6px\">\n      <p style=\"margin:6px 0;text-align:center;font-weight:800;color:var(--navy)\">Aura Beauty<\/p>\n      <p class=\"pil-p\" style=\"font-size:13px\"><b>Cuidados pessoais<\/b> com foco em \u201cbody care\u201d: body splash, manteiga hidratante, spray iluminador (glow care) e fragr\u00e2ncias<\/p>\n    <\/div>\n    <div class=\"pil-card tint\">\n      <h3>Virginia<\/h3>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-virginia.jpg\" alt=\"Foto da influenciadora Virginia\" loading=\"lazy\" style=\"width:90px;margin:0 auto 8px\">\n      <p class=\"pil-p\" style=\"font-size:12px;margin-bottom:8px\">Instagram: <b>53M seguidores<\/b><br>TikTok: <b>50M seguidores<\/b><\/p>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-wepink.jpg\" alt=\"Produtos da marca We Pink: whey protein e suplemento\" loading=\"lazy\" style=\"border-radius:6px\">\n      <p style=\"margin:6px 0;text-align:center;font-weight:800;color:var(--navy)\">We Pink<\/p>\n      <p class=\"pil-p\" style=\"font-size:13px\">Voltada ao p\u00fablico jovem feminino composto por itens de <b>maquiagem, perfumaria e at\u00e9 suplementos alimentares<\/b><\/p>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Instagram; Tiktok; \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>&#8230;e seu impacto j\u00e1 est\u00e1 transformando as estrat\u00e9gias das grandes companhias<\/h2>\n  <div class=\"pil-grid2\" style=\"gap:22px\">\n    <div style=\"display:grid;grid-template-columns:130px 1fr;gap:14px;align-items:start\">\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-cocacola.jpg\" alt=\"Coca-Cola e garrafas da vers\u00e3o Coca-Cola Plus\" loading=\"lazy\">\n      <div>\n        <p class=\"pil-p\">A Coca-Cola \u00e9 consumida em +200 pa\u00edses, sendo uma das marcas mais reconhecidas e valiosas do mundo<\/p>\n        <div class=\"pil-note solid\" style=\"margin-top:8px\"><span><b><i>\u201cA Coca-Cola tem se empenhado, em criar vers\u00f5es &#8220;mais saud\u00e1veis&#8221; de seus produtos<\/i><\/b><br><i>buscando atrair consumidores que gostam da bebida, mas se preocupam com a ingest\u00e3o de a\u00e7\u00facar, calorias e s\u00f3dio.\u201d<\/i><br><b>Exame<\/b><\/span><\/div>\n      <\/div>\n    <\/div>\n    <div style=\"display:grid;grid-template-columns:130px 1fr;gap:14px;align-items:start\">\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-reserva.jpg\" alt=\"Reserva e a linha esportiva Sprint\" loading=\"lazy\">\n      <div>\n        <p class=\"pil-p\">Com a fus\u00e3o entre Arezzo e Grupo Soma, a Reserva passou a ser unidade de neg\u00f3cios de moda masculina do grupo<\/p>\n        <div class=\"pil-note solid\" style=\"margin-top:8px\"><span><b><i>\u201cReserva quer faturar R$ 1,5 bi este ano e vai entrar em moda \u2018wellness\u2019<\/i><\/b><br><i>A ideia \u00e9 atender \u00e0 demanda de \u201cpessoas que querem se cuidar\u201d por meio da moda tech\u201d<\/i><br><b>InfoMoney<\/b><\/span><\/div>\n      <\/div>\n    <\/div>\n    <div style=\"display:grid;grid-template-columns:130px 1fr;gap:14px;align-items:start\">\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-celine.jpg\" alt=\"Celine e acess\u00f3rios de treino da marca\" loading=\"lazy\">\n      <div>\n        <p class=\"pil-p\">Celine \u00e9 uma marca francesa de artigos de luxo de couro e pr\u00eat-\u00e0-porter<\/p>\n        <div class=\"pil-note solid\" style=\"margin-top:8px\"><span><b><i>\u201cA Celine levou o conceito de \u201cMaison\u201d para o universo fitness<\/i><\/b><br><i>Linha de equipamentos de pilates e treino em casa \u2014 traz o rigor caracter\u00edstico da grife para os acess\u00f3rios de exerc\u00edcio\u201d<\/i><br><b>Vogue<\/b><\/span><\/div>\n      <\/div>\n    <\/div>\n    <div style=\"display:grid;grid-template-columns:130px 1fr;gap:14px;align-items:start\">\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/7248-vivo.jpg\" alt=\"Vivo e campanha com atleta\" loading=\"lazy\">\n      <div>\n        <p class=\"pil-p\">A Vivo \u00e9 a marca comercial da Telef\u00f4nica Brasil, com cobertura 5G em 504 munic\u00edpios e +de 27 milh\u00f5es de domic\u00edlios cobertos por fibra<\/p>\n        <div class=\"pil-note solid\" style=\"margin-top:8px\"><span><b><i>\u201cA Vivo \u00e9 a nova patrocinadora oficial do Ironman Brasil<\/i><\/b><br><i>Vivo enxergar o esporte \u2014 e a tecnologia \u2014 como vetores de transforma\u00e7\u00e3o\u201d<\/i><br><b>Promoview<\/b><\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Ve\u00edculos de m\u00eddia; \u00c1rtica<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>O bem-estar deixou de ser um nicho aspiracional e se tornou um mercado financeiramente relevante. 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