{"id":6789,"date":"2025-09-08T16:58:06","date_gmt":"2025-09-08T19:58:06","guid":{"rendered":"https:\/\/artica.capital\/?post_type=pilulas&#038;p=6789"},"modified":"2025-09-08T17:00:27","modified_gmt":"2025-09-08T20:00:27","slug":"potencial-do-mercado-de-beleza","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/potencial-do-mercado-de-beleza\/","title":{"rendered":"Beauty Market Potential"},"content":{"rendered":"<p>The beauty and personal care (\u201cB&amp;P\u201d) market continues to expand, and Brazil has established itself as a global player.<\/p>\n\n\n\n<p>Valued at US$651 billion worldwide, the sector positions Brazil as a leader in Latin America and the 5th largest global market. The outlook is positive: the Brazilian market is expected to grow at a CAGR of 6% between 2024 and 2030, above the regional average, driven by factors such as:<\/p>\n\n\n\n<p>\u2022Expanding segments that increase industry resilience<br>\u2022Growth of specialized retail and a still fragmented domestic market<br>\u2022Transformations in consumption, marked by the use of social media by Gen Z and the wellness revolution<br>\u2022Increased purchasing power of the population and increasingly diversified demand<br>This is a sector with clear opportunities for growth and transformation, which has been attracting the attention of strategic and financial investors.<\/p>\n\n\n\n<p>In today's bulletin, we present an overview of the B&amp;P market and its trends for the coming years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_2.png\" alt=\"-\" class=\"wp-image-6790\" srcset=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_2.png 1024w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_2-300x169.png 300w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_2-768x432.png 768w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_2-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_3.png\" alt=\"-\" class=\"wp-image-6791\" srcset=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_3.png 1024w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_3-300x169.png 300w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_3-768x432.png 768w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_3-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_4.png\" alt=\"-\" class=\"wp-image-6792\" srcset=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_4.png 1024w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_4-300x169.png 300w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_4-768x432.png 768w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/09\/1757360927266-2231720a-3d98-4918-9bda-6f402e7fe821_4-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>O mercado de beleza e cuidados pessoais (\u201cB&amp;P\u201d) segue em plena expans\u00e3o, e o Brasil tem se consolidado como protagonista global. Avaliado em US$ 651 bilh\u00f5es no mundo, o setor coloca o Brasil como l\u00edder na Am\u00e9rica Latina e 5\u00ba maior mercado global. As perspectivas s\u00e3o positivas: o mercado brasileiro deve crescer a um CAGR [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6793,"template":"","meta":[],"class_list":["post-6789","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/6789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/6793"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=6789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}