{"id":5541,"date":"2023-06-16T16:31:21","date_gmt":"2023-06-16T19:31:21","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/quais-matchs-vem-sendo-feitos-no-mercado-de-app-de-relacionamento\/"},"modified":"2026-09-30T09:02:11","modified_gmt":"2026-09-30T12:02:11","slug":"quais-matchs-vem-sendo-feitos-no-mercado-de-app-de-relacionamento","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/quais-matchs-vem-sendo-feitos-no-mercado-de-app-de-relacionamento\/","title":{"rendered":"What matches are being made in the dating app market?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">All we need is love&#8230; and matchs?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a ascens\u00e3o da internet e a nova forma da sociedade se relacionar com o outro atrav\u00e9s dela, surgiram diversos apps de relacionamento que passaram a ser um dos respons\u00e1veis por unirem novos casais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o aumento da relev\u00e2ncia dessas empresas de relacionamento digital no mercado, os matchs entre os usu\u00e1rios dos respectivos aplicativos, tamb\u00e9m cresceram fora deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez mais transa\u00e7\u00f5es v\u00eam sendo realizadas com o intuito de consolidar &#8220;ecossistemas do amor&#8221;, fornecendo solu\u00e7\u00f5es para o consumidor em toda etapa de sua jornada dentro de um relacionamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confiram a p\u00edlula de hoje, onde falaremos das recentes transa\u00e7\u00f5es no segmento.<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec 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p{margin:0;text-align:center;font-size:20px;font-weight:800;font-style:italic;color:var(--navy);padding:10px 0 12px}\n@media (max-width:700px){\n  .pil-grid2,.pil-grid2.wide-left,.pil-grid2.wide-right{grid-template-columns:1fr}\n  .pil-grid3,.pil-grid4,.pil-grid5{grid-template-columns:1fr 1fr}\n  .pil-sec h2{font-size:17px}\n  .pil-bars{height:180px}\n  .pil-bars>div>span{font-size:10px}\n  .pil-years{font-size:9px}\n}\n@media (max-width:480px){\n  .pil-bars{gap:1.2%}\n  .pil-years{gap:1.2%;font-size:8px}\n  .pil-bars>div>span{font-size:8px;letter-spacing:-.3px}\n  .pil-bars:has(>div:nth-child(13))>div>span{writing-mode:vertical-rl;transform:translateX(-50%) rotate(180deg);top:auto;bottom:100%;padding-bottom:2px}\n  .pil-years:has(>span:nth-child(13)) span{writing-mode:vertical-rl;transform:rotate(180deg);margin:0 auto}\n}\n\r\n\r\n\r\n<\/style>\n<div class=\"pil\">\n\n<section class=\"pil-sec\">\n  <h2>Apps de relacionamento tem cada vez mais espa\u00e7o na busca do amor<\/h2>\n  <div class=\"pil-grid2\">\n    <div>\n      <div class=\"pil-sub\">Os casais est\u00e3o se conhecendo, cada vez mais, de forma virtual nos \u00faltimos anos\u2026<\/div>\n      <div style=\"max-width:420px\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-grafico-casais.png\" alt=\"Gr\u00e1fico de linhas: como os casais se conheceram, dos anos 1980 aos 2020. A linha Online sobe de 0% para 55%; no bar ou restaurante chega a 24%; atrav\u00e9s de amigos cai para 14%; no trabalho 11%; escola ou faculdade 6%; atrav\u00e9s da fam\u00edlia 5%\" loading=\"lazy\" style=\"width:100%;max-width:560px;height:auto;margin:0 auto;display:block\">\n        <div style=\"display:flex;justify-content:space-between;font-size:11px;margin-top:4px\"><span>1980s<\/span><span>1990s<\/span><span>2000s<\/span><span>2010s<\/span><span>2020s<\/span><\/div>\n      <\/div>\n      <div class=\"pil-legend\" style=\"justify-content:flex-start;margin-top:12px\">\n        <span><i style=\"background:#a50000\"><\/i>55% Online<\/span>\n        <span><i style=\"background:#1eea14\"><\/i>24% No bar ou restaurante<\/span>\n        <span><i style=\"background:var(--navy)\"><\/i>14% Atrav\u00e9s de amigos<\/span>\n        <span><i style=\"background:#ffd97a\"><\/i>11% No trabalho<\/span>\n        <span><i style=\"background:#e8138a\"><\/i>6% Escola ou faculdade<\/span>\n        <span><i style=\"background:#7a00e6\"><\/i>5% Atrav\u00e9s da fam\u00edlia<\/span>\n      <\/div>\n    <\/div>\n    <div>\n      <div class=\"pil-sub\">Dentre os apps, os que tem maior fatia do mercado, s\u00e3o utilizados por mais de 30% da popula\u00e7\u00e3o americana<\/div>\n      <div class=\"pil-hbars\" style=\"gap:14px\" role=\"img\" aria-label=\"Uso dos apps de relacionamento pela popula\u00e7\u00e3o americana: Bumble 36%; Tinder 33%; Badoo 33%; Ashley Madison 33%; Match 31%; eharmony 27%; C-Date 26%; Plenty of Fish 26%\">\n        <div class=\"r\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-app-bumble.png\" alt=\"Bumble\" loading=\"lazy\" style=\"width:auto;max-height:30px\"><div class=\"bar\" style=\"height:26px\"><i style=\"width:100%;background:var(--navy)\"><\/i><\/div><em>36%<\/em><\/div>\n        <div class=\"r\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-app-tinder.png\" alt=\"Tinder\" loading=\"lazy\" style=\"width:auto;max-height:26px\"><div class=\"bar\" style=\"height:26px\"><i style=\"width:91.7%;background:var(--navy)\"><\/i><\/div><em>33%<\/em><\/div>\n        <div class=\"r\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-app-badoo.png\" alt=\"Badoo\" loading=\"lazy\" style=\"width:auto;max-height:30px\"><div class=\"bar\" style=\"height:26px\"><i style=\"width:91.7%;background:var(--navy)\"><\/i><\/div><em>33%<\/em><\/div>\n        <div class=\"r\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-app-ashley.png\" alt=\"Ashley Madison\" loading=\"lazy\" style=\"width:auto;max-height:14px\"><div class=\"bar\" style=\"height:26px\"><i style=\"width:91.7%;background:var(--navy)\"><\/i><\/div><em>33%<\/em><\/div>\n        <div class=\"r\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-app-match.png\" alt=\"Match\" loading=\"lazy\" style=\"width:auto;max-height:22px\"><div class=\"bar\" style=\"height:26px\"><i style=\"width:86.1%;background:var(--navy)\"><\/i><\/div><em>31%<\/em><\/div>\n        <div class=\"r\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-app-eharmony.png\" alt=\"eharmony\" loading=\"lazy\" style=\"width:auto;max-height:18px\"><div class=\"bar\" style=\"height:26px\"><i style=\"width:75%;background:var(--navy)\"><\/i><\/div><em>27%<\/em><\/div>\n        <div class=\"r\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-app-cdate.png\" alt=\"C-Date\" loading=\"lazy\" style=\"width:auto;max-height:18px\"><div class=\"bar\" style=\"height:26px\"><i style=\"width:72.2%;background:var(--navy)\"><\/i><\/div><em>26%<\/em><\/div>\n        <div class=\"r\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-app-pof.png\" alt=\"Plenty of Fish\" loading=\"lazy\" style=\"width:auto;max-height:28px\"><div class=\"bar\" style=\"height:26px\"><i style=\"width:72.2%;background:var(--navy)\"><\/i><\/div><em>26%<\/em><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Statista; Stanford University<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>O mercado de online dating est\u00e1 super aquecido nos \u00faltimos anos, com diversas transa\u00e7\u00f5es sendo realizadas\u2026<\/h2>\n  <div class=\"pil-sub\">Transa\u00e7\u00f5es no mercado de apps de relacionamento<\/div>\n  <p class=\"pil-p\" style=\"font-size:12px;color:#666\">Em cada cart\u00e3o: <b>Target<\/b> em cima, <b>Comprador<\/b> embaixo.<\/p>\n  <div class=\"pil-grid5\">\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t1.png\" alt=\"Target: Hinge\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Fev 2019<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b1.png\" alt=\"Comprador: Match\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t2.png\" alt=\"Target: Pickable\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Mai 2019<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b2.png\" alt=\"Comprador: Once\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t3.png\" alt=\"Target: Harmonica\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Ago 2019<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b3.png\" alt=\"Comprador: Match\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t4.png\" alt=\"Target: Once\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Jan 2021<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b4.png\" alt=\"Comprador: Dating Group\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t5.png\" alt=\"Target: CupidMedia\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Jul 2021<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b5.png\" alt=\"Comprador: Dating Group\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t6.png\" alt=\"Target: Fruitz\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Fev 2022<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b6.png\" alt=\"Comprador: Bumble\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t7.png\" alt=\"Target: The League\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Jul 2022<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b7.png\" alt=\"Comprador: Match\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t8.png\" alt=\"Target: DatingCafe\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Set 2022<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b8.png\" alt=\"Comprador: ICONY\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t9.png\" alt=\"Target: S'more\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Fev 2023<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b9.png\" alt=\"Comprador: Tawkify\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n    <figure class=\"pil-fig\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-t10.png\" alt=\"Target: Official\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><figcaption>Mai 2023<\/figcaption><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-b10.png\" alt=\"Comprador: Bumble\" loading=\"lazy\" style=\"height:90px;width:auto;max-width:100%;object-fit:contain;margin:4px auto;display:block\"><\/figure>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Online personals watch<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Olhando para a transa\u00e7\u00e3o mais recente, vemos players focados em expandir sua estrat\u00e9gia, estabelecer e fortalecer ecossistemas para o usu\u00e1rio<\/h2>\n  <div class=\"pil-grid2\">\n    <div class=\"pil-card\">\n      <div style=\"display:grid;grid-template-columns:120px 1fr;gap:14px;align-items:center;margin-bottom:18px\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-bumble.png\" alt=\"Logo do Bumble\" loading=\"lazy\">\n        <p class=\"pil-p\" style=\"margin:0;border-left:2px solid #ccc;padding-left:12px\">Foco em encontrar parceiros e estabelecer um relacionamento<\/p>\n      <\/div>\n      <div style=\"display:grid;grid-template-columns:44px 1fr;gap:12px;align-items:center;margin-bottom:14px\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-icone-problema.png\" alt=\"\u00cdcone de l\u00e2mpada com ponto de interroga\u00e7\u00e3o\" loading=\"lazy\">\n        <p class=\"pil-p\" style=\"margin:0\"><b>Problema: <\/b>O objetivo do app \u2013 fazer com que usu\u00e1rios deem <i>match<\/i> e estabele\u00e7am um relacionamento &#8211;  faz com que os usu\u00e1rios parem de utiliz\u00e1-lo e consequentemente deixem de ser clientes.<\/p>\n      <\/div>\n      <div style=\"display:grid;grid-template-columns:44px 1fr;gap:12px;align-items:center\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-icone-desafio.png\" alt=\"\u00cdcone de l\u00e2mpada com ponto de exclama\u00e7\u00e3o\" loading=\"lazy\">\n        <p class=\"pil-p\" style=\"margin:0\"><b>Desafio: <\/b>Entrar na pr\u00f3xima etapa na jornada do consumidor \u2013 que acabou de dar um <i>match<\/i> \u2013 focando na manuten\u00e7\u00e3o de relacionamentos<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"pil-card\">\n      <div style=\"display:grid;grid-template-columns:120px 1fr;gap:14px;align-items:center;margin-bottom:18px\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-official.png\" alt=\"Logo do Official\" loading=\"lazy\">\n        <p class=\"pil-p\" style=\"margin:0;border-left:2px solid #ccc;padding-left:12px\">Foco em construir relacionamentos mais fortes para casais por meio de check-ins de humor e planejamento de encontros<\/p>\n      <\/div>\n      <div style=\"display:grid;grid-template-columns:44px 1fr;gap:12px;align-items:center\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5541-icone-solucao.png\" alt=\"\u00cdcone de l\u00e2mpada acesa\" loading=\"lazy\">\n        <div>\n          <p class=\"pil-p\"><b>Solu\u00e7\u00e3o: <\/b>Com a aquisi\u00e7\u00e3o do Official, o Bumble soluciona o seu problema e d\u00e1 mais um passo na jornada do cliente.<\/p>\n          <p class=\"pil-p\" style=\"margin:0\">Assim, ao inv\u00e9s de perder os clientes que entram em um relacionamento, ele os converte dentro de outro aplicativo do grupo, ampliando a sua jornada.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Fast Company<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>With the rise of the internet and the new way society relates to others through it, several dating apps have emerged and are now responsible for 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