{"id":5528,"date":"2023-05-19T14:31:23","date_gmt":"2023-05-19T17:31:23","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/ma-no-mercado-de-apostas-esportivas\/"},"modified":"2026-09-29T12:03:17","modified_gmt":"2026-09-29T15:03:17","slug":"ma-no-mercado-de-apostas-esportivas","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/ma-no-mercado-de-apostas-esportivas\/","title":{"rendered":"M&amp;A in the sports betting market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O mercado global de apostas esportivas apresenta perspectivas promissoras. A previs\u00e3o \u00e9 de que at\u00e9 2028, alcance um valor de US$ 140 bilh\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No Brasil, at\u00e9 recentemente, apenas loterias e apostas em corridas de cavalo eram permitidas. Com a implementa\u00e7\u00e3o do marco legal em 2018, as apostas esportivas foram legalizadas no pa\u00eds. No entanto, o setor ainda n\u00e3o est\u00e1 devidamente regulamentado, apesar de ter a expectativa de movimentar cerca de R$ 12 bilh\u00f5es em 2023 e contar com a participa\u00e7\u00e3o de mais de 50 empresas atuantes no mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 fundamental trazer essa quest\u00e3o para discuss\u00e3o, uma vez que o pa\u00eds possui caracter\u00edsticas \u00fanicas para o desenvolvimento do setor, com uma popula\u00e7\u00e3o que tem amplo acesso \u00e0 internet e grande interesse por esportes em geral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendo em vista essas caracter\u00edsticas, o setor encontra-se aquecido, o que fez com que v\u00e1rias dessas empresas entrassem em processos de M&#038;As, tanto em \u00e2mbito global quanto nacional, visando expandir seus portf\u00f3lios e presen\u00e7a no mercado.<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec h2{background:var(--navy);color:#fff;font-size:19px;line-height:1.35;font-weight:700;padding:16px 20px;border-radius:0 0 28px 0;margin:0 0 20px;text-wrap:balance}\n.pil-sub{font-size:14px;font-weight:700;color:var(--navy);border-bottom:2px solid var(--navy);padding-bottom:6px;margin:0 0 16px;display:flex;justify-content:space-between;gap:12px;align-items:flex-end}\n.pil-tag{color:var(--red);border-top:2px solid var(--red);border-bottom:2px solid var(--red);font-size:12px;padding:2px 8px;white-space:nowrap}\n.pil-unit{font-size:12px;font-style:italic;color:#999;font-weight:700}\n.pil-src{font-size:11px;color:#777;margin-top:14px;line-height:1.5}\n.pil-p{font-size:14px;line-height:1.6;margin:0 0 12px}\n.pil-note{display:flex;gap:12px;align-items:center;background:var(--pale);border:1.5px dashed var(--navy);border-radius:10px;padding:12px 16px;font-size:14px;line-height:1.55;margin-top:18px}\n.pil-note::before{content:\"\";flex:none;width:26px;height:26px;border-radius:50%;background:var(--navy) url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='1.8' stroke-linecap='round'%3E%3Cpath d='M9 18h6M10 21h4M12 3a6 6 0 0 0-3.5 10.9c.6.5 1 1.2 1 2.1h5c0-.9.4-1.6 1-2.1A6 6 0 0 0 12 3z'\/%3E%3C\/svg%3E\") center\/16px no-repeat}\n.pil-note.solid{border-style:solid;background:#fff;box-shadow:0 2px 6px rgba(0,0,0,.12)}\n.pil-note.solid::before{display:none}\n.pil-grid2{display:grid;grid-template-columns:1fr 1fr;gap:24px}\n.pil-grid2.wide-left{grid-template-columns:1.75fr 1fr}\n.pil-grid2.wide-right{grid-template-columns:1fr 1.75fr}\n.pil-grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}\n.pil-grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}\n.pil-grid5{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}\n.pil-grid2>*,.pil-grid3>*,.pil-grid4>*,.pil-grid5>*{min-width:0}\n.pil-legend{font-size:12px;display:flex;gap:14px;justify-content:flex-end;flex-wrap:wrap;margin-bottom:6px}\n.pil-legend span{display:inline-flex;align-items:center;gap:6px}\n.pil-legend i{width:14px;height:10px;display:inline-block}\n\/* grafico de colunas: .pil-bars > div[style=height:%] > span (valor); 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Estima-se alcan\u00e7ar US$ 140 bi em 2028<\/h2>\n  <div class=\"pil-sub\">Mercado global de apostas esportivas<\/div>\n  <span class=\"pil-unit\">US$ Bn<\/span>\n  <div class=\"pil-cagr\" style=\"margin-left:25%;width:75%\">CAGR<br><span>10,1%<\/span><\/div>\n  <div class=\"pil-bars\" role=\"img\" aria-label=\"Mercado global de apostas esportivas, em US$ bilh\u00f5es: 2021 71,5; 2022 78,7; 2023E 86,7; 2024E 95,5; 2025E 105,1; 2026E 115,7; 2027E 127,4; 2028E 140,3; CAGR de 10,1%\">\n    <div class=\"e\" style=\"height:51%\"><span>71,5<\/span><\/div>\n    <div class=\"e\" style=\"height:56.1%\"><span>78,7<\/span><\/div>\n    <div class=\"e\" style=\"height:61.8%\"><span>86,7<\/span><\/div>\n    <div class=\"e\" style=\"height:68.1%\"><span>95,5<\/span><\/div>\n    <div class=\"e\" style=\"height:74.9%\"><span>105,1<\/span><\/div>\n    <div class=\"e\" style=\"height:82.5%\"><span>115,7<\/span><\/div>\n    <div class=\"e\" style=\"height:90.8%\"><span>127,4<\/span><\/div>\n    <div class=\"e\" style=\"height:100%\"><span>140,3<\/span><\/div>\n  <\/div>\n  <div class=\"pil-years\"><span>2021<\/span><span>2022<\/span><span>2023E<\/span><span>2024E<\/span><span>2025E<\/span><span>2026E<\/span><span>2027E<\/span><span>2028E<\/span><\/div>\n  <div class=\"pil-src\">Fonte: Grand View Research<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>No Brasil, o mercado foi legalizado em 2018 e cresceu rapidamente. Hoje, possui +50 players e expectativa de alcan\u00e7ar R$ 12 bi em 2023<\/h2>\n  <div class=\"pil-grid2\">\n    <div>\n      <div class=\"pil-sub\">Hist\u00f3rico &amp; Perspectivas<\/div>\n      <div style=\"display:flex;gap:14px;align-items:center;margin-bottom:18px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-icon-legal.png\" alt=\"\u00cdcone de documento com martelo de juiz\" loading=\"lazy\" style=\"width:60px;flex:none\">\n        <ul class=\"pil-list\"><li>As <b>apostas esportivas foram legalizadas no pa\u00eds em 2018<\/b>. Esse ato estipulava um prazo m\u00e1ximo de 4 anos para regulariza\u00e7\u00e3o do setor.<\/li><li>O prazo expirou no final de 2022 sem uma defini\u00e7\u00e3o. Por\u00e9m, tal discuss\u00e3o ganhou espa\u00e7o em 2023.<\/li><\/ul><\/div>\n      <div style=\"display:flex;gap:14px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-icon-foguete.png\" alt=\"\u00cdcone de foguete\" loading=\"lazy\" style=\"width:60px;flex:none\">\n        <ul class=\"pil-list\"><li>O Brasil possui diversas caracter\u00edsticas para <b>a forte expans\u00e3o do setor<\/b>, cuja expectativa \u00e9 alcan\u00e7ar um <b>tamanho de mercado de R$ 12 bi em 2023.<\/b><\/li><li>Os principais <i>drivers<\/i> s\u00e3o: <b>grande parte da popula\u00e7\u00e3o tem acesso \u00e0 internet<\/b> combinado com <b>o grande interesse que o brasileiro possui por esportes.<\/b><\/li><\/ul><\/div>\n    <\/div>\n    <div>\n      <div class=\"pil-sub\">Mercado brasileiro de apostas esportivas<\/div>\n      <span class=\"pil-unit\">R$ Bi<\/span>\n      <div class=\"pil-cagr\">CAGR<br><span>43,4%<\/span><\/div>\n      <div class=\"pil-bars\" role=\"img\" aria-label=\"Mercado brasileiro de apostas esportivas, em R$ bilh\u00f5es: 2018 2,0; 2019 4,5; 2020 7,0; 2021 8,7; 2022 10,3; 2023E 12,0; CAGR de 43,4%\">\n        <div class=\"e\" style=\"height:16.7%\"><span>2,0<\/span><\/div>\n        <div class=\"e\" style=\"height:37.5%\"><span>4,5<\/span><\/div>\n        <div class=\"e\" style=\"height:58.3%\"><span>7,0<\/span><\/div>\n        <div class=\"e\" style=\"height:72.2%\"><span>8,7<\/span><\/div>\n        <div class=\"e\" style=\"height:85.8%\"><span>10,3<\/span><\/div>\n        <div class=\"e\" style=\"height:100%\"><span>12,0<\/span><\/div>\n      <\/div>\n      <div class=\"pil-years\"><span>2018<\/span><span>2019<\/span><span>2020<\/span><span>2021<\/span><span>2022<\/span><span>2023E<\/span><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Aposta hub, M\u00e1quina do Esporte, BNL Data, Mktesportivo<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Com o setor bastante aquecido, diversos players est\u00e3o realizando M&amp;As para a expans\u00e3o de footprint e de oferta de servi\u00e7os<\/h2>\n  <div class=\"pil-tw\">\n    <table class=\"pil-table\">\n      <thead><tr><th>Comprador<\/th><th><i>Target<\/i><\/th><th>Data<\/th><th>Valor<\/th><th>Coment\u00e1rios<\/th><\/tr><\/thead>\n      <tbody>\n        <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-penn.png\" alt=\"Logo da PENN Entertainment\" loading=\"lazy\" style=\"width:110px\"><\/td><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-barstool.png\" alt=\"Bandeira dos Estados Unidos e logo da Barstool Sports\" loading=\"lazy\" style=\"width:100px\"><\/td><td>Fev\/23<\/td><td class=\"n\">US$ 388 MM<\/td><td>Aquisi\u00e7\u00e3o de um dos principais players de m\u00eddia esportiva para realiza\u00e7\u00e3o de <i>cross-selling<\/i> com ofertas de apostas esportivas.<\/td><\/tr>\n        <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-northstar.png\" alt=\"Logo da NorthStar\" loading=\"lazy\" style=\"width:110px\"><\/td><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-minhatorcida.png\" alt=\"Bandeira do Brasil e logo do Minha Torcida\" loading=\"lazy\" style=\"width:100px\"><\/td><td>Jun\/22<\/td><td class=\"n\">N\u00e3o divulgado<\/td><td>Aquisi\u00e7\u00e3o de um dos principais sites brasileiros de not\u00edcias e palpites sobre futebol com links diretos para as casas de apostas.<\/td><\/tr>\n        <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-penn2.png\" alt=\"Logo da PENN Entertainment\" loading=\"lazy\" style=\"width:110px\"><\/td><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-thescore.png\" alt=\"Bandeira do Canad\u00e1 e logo do theScore\" loading=\"lazy\" style=\"width:100px\"><\/td><td>Out\/21<\/td><td class=\"n\">US$ 2,0 bi<\/td><td>Aquisi\u00e7\u00e3o do principal aplicativo de m\u00eddia esportiva com o <i>sports book<\/i><sup>(1)<\/sup> pr\u00f3prio do Canad\u00e1.<\/td><\/tr>\n        <tr><td><i>Diamond Eagle Acquisition Corp.<\/i><\/td><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-draftkings.png\" alt=\"Bandeira dos Estados Unidos e logos da DraftKings e SBTech\" loading=\"lazy\" style=\"width:100px\"><\/td><td>Abril\/20<\/td><td class=\"n\">US$ 2,7 bi<\/td><td>Fus\u00e3o das duas companhias e listagem p\u00fablica simult\u00e2nea, criando um dos maiores players americanos de apostas <i>online.<\/i><\/td><\/tr>\n        <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-betsson.png\" alt=\"Logo da Betsson\" loading=\"lazy\" style=\"width:110px\"><\/td><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5528-flag-brasil.png\" alt=\"Bandeira do Brasil\" loading=\"lazy\" style=\"width:26px;display:inline-block;vertical-align:middle\"> Sua Aposta<\/td><td>Dez\/19<\/td><td class=\"n\">N\u00e3o divulgado<\/td><td>Aquisi\u00e7\u00e3o de 75% do site de apostas para entrada no mercado brasileiro.<\/td><\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n  <div class=\"pil-src\">Notas: (1) \u201cHome broker\u201d espec\u00edfico para realiza\u00e7\u00e3o das apostas esportivas<br>Fonte: An\u00e1lise \u00c1rtica, Clippings<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Until recently, only lotteries and horse racing betting were permitted in Brazil. With the implementation of the legal framework in 2018, sports betting was legalized in the country. However, the sector is still not properly regulated, despite being expected to generate approximately R$12 billion in revenue in 2023 and involving over 50 companies.<\/p>","protected":false},"author":1,"featured_media":5524,"template":"","meta":[],"class_list":["post-5528","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/5524"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}