{"id":5476,"date":"2023-03-27T16:34:43","date_gmt":"2023-03-27T19:34:43","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/celebridades-no-mundo-dos-negocios\/"},"modified":"2026-09-29T12:05:27","modified_gmt":"2026-09-29T15:05:27","slug":"celebridades-no-mundo-dos-negocios","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/celebridades-no-mundo-dos-negocios\/","title":{"rendered":"Celebrities in the business world"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Atores, m\u00fasicos e atletas renomados est\u00e3o adentrando o mundo dos neg\u00f3cios, indo al\u00e9m dos seus respectivos ramos e atividades. Essas grandes celebridades est\u00e3o cada vez mais se arriscando em investimentos em ind\u00fastrias alternativas ao seu core, criando e investindo em marcas e produtos que podem ou n\u00e3o ser correlatos com suas expertises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selecionamos alguns investimentos de grandes astros do esporte, cinema e m\u00fasica com o objetivo de ilustrar como multiplicam suas fortunas no mundo dos neg\u00f3cios!<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec h2{background:var(--navy);color:#fff;font-size:19px;line-height:1.35;font-weight:700;padding:16px 20px;border-radius:0 0 28px 0;margin:0 0 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*\/\n.pil-time{display:grid;gap:14px;border-left:2px dashed var(--light);padding-left:18px;margin-left:6px}\n.pil-time>div{position:relative;font-size:14px;line-height:1.5}\n.pil-time>div::before{content:\"\";position:absolute;left:-25px;top:5px;width:12px;height:12px;border-radius:50%;background:var(--navy)}\n.pil-time b.y{display:block;color:var(--light);font-size:16px;font-weight:800}\n\/* figuras (recortes do slide) *\/\n.pil-fig{margin:0}\n.pil-fig figcaption{text-align:center;font-weight:800;color:var(--light);font-size:16px;margin-top:4px}\n.pil-brand{background:var(--card);border-radius:14px;overflow:hidden}\n.pil-brand p{margin:0;text-align:center;font-size:20px;font-weight:800;font-style:italic;color:var(--navy);padding:10px 0 12px}\n@media (max-width:700px){\n  .pil-grid2,.pil-grid2.wide-left,.pil-grid2.wide-right{grid-template-columns:1fr}\n  .pil-grid3,.pil-grid4,.pil-grid5{grid-template-columns:1fr 1fr}\n  .pil-sec h2{font-size:17px}\n  .pil-bars{height:180px}\n  .pil-bars>div>span{font-size:10px}\n  .pil-years{font-size:9px}\n}\n@media (max-width:480px){\n  .pil-bars{gap:1.2%}\n  .pil-years{gap:1.2%;font-size:8px}\n  .pil-bars>div>span{font-size:8px;letter-spacing:-.3px}\n  .pil-bars:has(>div:nth-child(13))>div>span{writing-mode:vertical-rl;transform:translateX(-50%) rotate(180deg);top:auto;bottom:100%;padding-bottom:2px}\n  .pil-years:has(>span:nth-child(13)) span{writing-mode:vertical-rl;transform:rotate(180deg);margin:0 auto}\n}\n<\/style>\n<div class=\"pil\">\n\n<section class=\"pil-sec\">\n  <h2>Astros do cinema, da m\u00fasica e grandes atletas tamb\u00e9m v\u00e3o atr\u00e1s de grandes oportunidades de investimentos<\/h2>\n  <div class=\"pil-grid2 wide-right\">\n    <figure class=\"pil-fig\" style=\"max-width:300px;margin:0 auto\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5476-federer.jpg\" alt=\"Foto de Roger Federer segurando uma raquete de t\u00eanis\" loading=\"lazy\"><figcaption>Roger Federer<\/figcaption><\/figure>\n    <div>\n      <div class=\"pil-sub\">Perfil<\/div>\n      <ul class=\"pil-list\">\n        <li>Um dos maiores jogadores de t\u00eanis de todos os tempos<\/li>\n        <li>Tem 20 t\u00edtulos de <i>Grands Slams<\/i> (os 4 maiores torneios de t\u00eanis do mundo)<\/li>\n        <li>Um total de 310 semanas como tenista #1 do mundo (segunda melhor marca da hist\u00f3ria)<\/li>\n      <\/ul>\n      <div class=\"pil-sub\" style=\"margin-top:18px\">O investimento<\/div>\n      <div style=\"display:flex;gap:18px;align-items:center\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5476-on.png\" alt=\"Logo da On Running\" loading=\"lazy\" style=\"width:60px;flex:none\">\n        <ul class=\"pil-list\">\n          <li>A <i>On Running<\/i> \u00e9 uma empresa su\u00ed\u00e7a de t\u00eanis de corrida<\/li>\n          <li>O objetivo dos fundadores era revolucionar a sensa\u00e7\u00e3o da corrida<\/li>\n          <li>Mais de 7 milh\u00f5es de atletas em mais de 50 pa\u00edses usando On\u2019s<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"pil-sub\" style=\"margin-top:18px\">P\u00f3s &#8211; Investimento<\/div>\n      <ul class=\"pil-list\">\n        <li>Cria\u00e7\u00e3o e desenvolvimento da sua pr\u00f3pria linha de produtos, que atualmente \u00e9 um grande sucesso mundial (The Roger)<\/li>\n        <li><i>Valuation<\/i> de ~US$ 11 bilh\u00f5es (2021) ~5,5x o valor estimado em 2019 de US$ 2 bilh\u00f5es, ano em que o atleta virou acionista da companhia<\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: On Running; Forbes; Reuters; Roger Federer website<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Astros do cinema, da m\u00fasica e grandes atletas tamb\u00e9m v\u00e3o atr\u00e1s de grandes oportunidades de investimentos<\/h2>\n  <div class=\"pil-grid2 wide-right\">\n    <figure class=\"pil-fig\" style=\"max-width:280px;margin:0 auto\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5476-reynolds.jpg\" alt=\"Foto de Ryan Reynolds\" loading=\"lazy\"><figcaption>Ryan Reynolds<\/figcaption><\/figure>\n    <div>\n      <div class=\"pil-sub\">Perfil<\/div>\n      <ul class=\"pil-list\">\n        <li>\u00c9 um ator, produtor, roteirista, apresentador, comediante e empres\u00e1rio canadense<\/li>\n        <li>\u00c9 conhecido por suas atua\u00e7\u00f5es em <i>Deadpool,<\/i> A Proposta e Enterrado Vivo<\/li>\n        <li>Foi ganhador do Golden Globe, por melhor ator em um filme de com\u00e9dia<\/li>\n      <\/ul>\n      <div class=\"pil-sub\" style=\"margin-top:18px\">O investimento<\/div>\n      <div style=\"display:flex;gap:18px;align-items:center\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5476-wrexham.png\" alt=\"Escudo do Wrexham F.C.\" loading=\"lazy\" style=\"width:70px;flex:none\">\n        <ul class=\"pil-list\">\n          <li><i>Wrexham F.C.<\/i>, \u00e9 o 3\u00b0 time de futebol mais antigo do mundo<\/li>\n          <li>Jogam na 5\u00aa divis\u00e3o do futebol ingl\u00eas<\/li>\n          <li>Foram adquiridos por Ryan e Rob McElhenney por \u00a3 2 milh\u00f5es<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"pil-sub\" style=\"margin-top:18px\">P\u00f3s &#8211; Investimento<\/div>\n      <ul class=\"pil-list\">\n        <li>Desenvolveram juntos ao Star+ uma s\u00e9rie documental sobre os eventos ap\u00f3s a aquisi\u00e7\u00e3o<\/li>\n        <li>Aumento de 260% nas vendas de camisetas<\/li>\n        <li>S\u00e3o os atuais l\u00edderes da 5\u00aa divis\u00e3o, conquistando o sonhado acesso para a 4\u00aa divis\u00e3o<\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: IMDB; Wrexham FC<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Astros do cinema, da m\u00fasica e grandes atletas tamb\u00e9m v\u00e3o atr\u00e1s de grandes oportunidades de investimentos<\/h2>\n  <div class=\"pil-grid2 wide-right\">\n    <figure class=\"pil-fig\" style=\"max-width:300px;margin:0 auto\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5476-dre.jpg\" alt=\"Foto em preto e branco de Dr. Dre\" loading=\"lazy\"><figcaption>Dr. Dre<\/figcaption><\/figure>\n    <div>\n      <div class=\"pil-sub\">Perfil<\/div>\n      <ul class=\"pil-list\">\n        <li>\u00c9 um rapper, produtor musical, editor musical, empres\u00e1rio e ator americano<\/li>\n        <li>Foi produtor de uma s\u00e9rie de grandes artistas, como Eminem e Snoop Dog<\/li>\n        <li>Ganhou 7 Grammys (maior pr\u00eamio da ind\u00fastria musical) em sua carreira<\/li>\n      <\/ul>\n      <div class=\"pil-sub\" style=\"margin-top:18px\">O investimento<\/div>\n      <div style=\"display:flex;gap:18px;align-items:center\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5476-beats.png\" alt=\"Logo da Beats\" loading=\"lazy\" style=\"width:80px;flex:none\">\n        <ul class=\"pil-list\">\n          <li>Beats \u00e9 uma marca de a\u00fadio, focada na venda de fones de ouvido e caixas de som de alta qualidade<\/li>\n          <li>A marca foi fundada em 2006 por Dr. Dre e junto com Jimmy Iovine (empres\u00e1rio americano)<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"pil-sub\" style=\"margin-top:18px\">P\u00f3s &#8211; Investimento<\/div>\n      <ul class=\"pil-list\">\n        <li>Patrocinaram desde a sua funda\u00e7\u00e3o grandes artistas e atletas, virando um ic\u00f4nico no mundo dos fones de ouvidos<\/li>\n        <li>A Beats foi adquirida pela Apple em 2014 por US$ 3 bilh\u00f5es<\/li>\n        <li>Os fundadores se juntaram a Apple ap\u00f3s a aquisi\u00e7\u00e3o<\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Beats; Grammy; Apple<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Astros do cinema, da m\u00fasica e grandes atletas tamb\u00e9m v\u00e3o atr\u00e1s de grandes oportunidades de investimentos<\/h2>\n  <div class=\"pil-grid2 wide-right\">\n    <figure class=\"pil-fig\" style=\"max-width:300px;margin:0 auto\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5476-lebron.jpg\" alt=\"Foto de Lebron James com o uniforme do Los Angeles Lakers\" loading=\"lazy\"><figcaption>Lebron James<\/figcaption><\/figure>\n    <div>\n      <div class=\"pil-sub\">Perfil<\/div>\n      <ul class=\"pil-list\">\n        <li>Um dos maiores jogadores de basquete de todos os tempos<\/li>\n        <li>L\u00edder de pontos da NBA (liga americana de basquete), com 38.388 pontos<\/li>\n        <li>Foi 4x campe\u00e3o da NBA e 4x MVP (melhor jogador da liga)<\/li>\n      <\/ul>\n      <div class=\"pil-sub\" style=\"margin-top:18px\">O investimento<\/div>\n      <div style=\"display:flex;gap:18px;align-items:center\">\n        <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5476-liverpool.png\" alt=\"Escudo do Liverpool Football Club\" loading=\"lazy\" style=\"width:70px;flex:none\">\n        <ul class=\"pil-list\">\n          <li>O Liverpool F.C. \u00e9 um dos mais tradicionais times de futebol ingl\u00eas<\/li>\n          <li>Participando de competi\u00e7\u00f5es como a <i>Champions League<\/i><\/li>\n          <li>Lebron, adquiriu uma participa\u00e7\u00e3o minorit\u00e1ria no time de 2% no valor de \u00a3 4,7 milh\u00f5es em 2011<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"pil-sub\" style=\"margin-top:18px\">P\u00f3s &#8211; Investimento<\/div>\n      <ul class=\"pil-list\">\n        <li>Ap\u00f3s o investimento do astro do basquete o Liverpool conquistou 1x <i>Champions League,<\/i> 1x Mundial de clubes, 1x Copa da Inglaterra, 1x Copa da Liga Inglesa e seu primeiro campeonato ingl\u00eas desde 1990<\/li>\n        <li>Em 2022 Lebron, trocou sua participa\u00e7\u00e3o no Liverpool por uma participa\u00e7\u00e3o no <i>Fenway Sports Group<\/i> (Grupo controlador do time ingl\u00eas), participa\u00e7\u00e3o avaliada em \u00a3 35 milh\u00f5es (~7x seu investimento inicial)<\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Liverpool, ESPN, The Mirror<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Renowned actors, musicians, and athletes are entering the business world, going beyond their respective fields and activities. These major celebrities are increasingly venturing into investments in industries outside their core business, creating and investing in brands and products that may or may not be related to their expertise.<\/p>","protected":false},"author":1,"featured_media":5471,"template":"","meta":[],"class_list":["post-5476","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/5471"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}