{"id":5267,"date":"2023-06-27T11:44:52","date_gmt":"2023-06-27T14:44:52","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/ma-no-mercado-global-de-games\/"},"modified":"2026-09-29T12:02:28","modified_gmt":"2026-09-29T15:02:28","slug":"ma-no-mercado-global-de-games","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/ma-no-mercado-global-de-games\/","title":{"rendered":"M&amp;A in the global games market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O setor de jogos tem experimentado um crescimento significativo nos \u00faltimos anos. Segundo o site Games Industry, estima-se que cerca de 3,7 bilh\u00f5es de pessoas ao redor do mundo s\u00e3o jogadoras de games, seja por meio de videogames, computadores ou dispositivos m\u00f3veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um estudo realizado pela Bain &amp; Company indica que esse setor continuar\u00e1 em ascens\u00e3o, com um crescimento anual de 9%. A previs\u00e3o \u00e9 de que alcance uma receita global de US$ 307 bilh\u00f5es at\u00e9 o ano de 2027. As fus\u00f5es e aquisi\u00e7\u00f5es para esse setor ser\u00e3o cruciais para impulsionar esse crescimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar da presen\u00e7a de grandes conglomerados do mercado de games, ainda h\u00e1 espa\u00e7o nesse de crescimento, um deles \u00e9 a expans\u00e3o para m\u00faltiplas plataformas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na p\u00edlula de hoje, faremos um overview desse mercado em constante evolu\u00e7\u00e3o, bem como abordaremos as expectativas para o crescimento de usu\u00e1rios e faturamento nos pr\u00f3ximos anos.<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec 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var(--light);padding-left:18px;margin-left:6px}\n.pil-time>div{position:relative;font-size:14px;line-height:1.5}\n.pil-time>div::before{content:\"\";position:absolute;left:-25px;top:5px;width:12px;height:12px;border-radius:50%;background:var(--navy)}\n.pil-time b.y{display:block;color:var(--light);font-size:16px;font-weight:800}\n\/* figuras (recortes do slide) *\/\n.pil-fig{margin:0}\n.pil-fig figcaption{text-align:center;font-weight:800;color:var(--light);font-size:16px;margin-top:4px}\n.pil-brand{background:var(--card);border-radius:14px;overflow:hidden}\n.pil-brand p{margin:0;text-align:center;font-size:20px;font-weight:800;font-style:italic;color:var(--navy);padding:10px 0 12px}\n@media (max-width:700px){\n  .pil-grid2,.pil-grid2.wide-left,.pil-grid2.wide-right{grid-template-columns:1fr}\n  .pil-grid3,.pil-grid4,.pil-grid5{grid-template-columns:1fr 1fr}\n  .pil-sec h2{font-size:17px}\n  .pil-bars{height:180px}\n  .pil-bars>div>span{font-size:10px}\n  .pil-years{font-size:9px}\n}\n@media (max-width:480px){\n  .pil-bars{gap:1.2%}\n  .pil-years{gap:1.2%;font-size:8px}\n  .pil-bars>div>span{font-size:8px;letter-spacing:-.3px}\n  .pil-bars:has(>div:nth-child(13))>div>span{writing-mode:vertical-rl;transform:translateX(-50%) rotate(180deg);top:auto;bottom:100%;padding-bottom:2px}\n  .pil-years:has(>span:nth-child(13)) span{writing-mode:vertical-rl;transform:rotate(180deg);margin:0 auto}\n}\n<\/style>\n<div class=\"pil\">\n\n<section class=\"pil-sec\">\n  <h2>Com mais da metade da popula\u00e7\u00e3o global sendo gamer, o setor de jogos est\u00e1 em forte expans\u00e3o, liderado pelo segmento mobile<\/h2>\n  <div class=\"pil-grid2\">\n    <div>\n      <div class=\"pil-sub\">Tamanho do mercado de games<\/div>\n      <div style=\"display:flex;justify-content:space-between;align-items:flex-start;gap:8px\"><span class=\"pil-unit\">$ Bn<\/span><span class=\"pil-legend\"><span><i style=\"background:#cfd6e3\"><\/i>Cloud<\/span><span><i style=\"background:var(--light)\"><\/i>Console<\/span><span><i style=\"background:var(--blue)\"><\/i>PC<\/span><span><i style=\"background:var(--navy)\"><\/i>Mobile<\/span><\/span><\/div>\n      <div class=\"pil-cagr\">2016 \u2192 2025<br><span>+126,8%<\/span><\/div>\n      <div class=\"pil-bars\" style=\"gap:12%;padding:22px 8% 0\" role=\"img\" aria-label=\"Tamanho do mercado de games, em US$ bilh\u00f5es. 2016: total 93 (Mobile 43, PC 28, Console 22, Cloud 0). 2021: total 194 (Mobile 116, PC 37, Console 38, Cloud 3). 2025: total 211 (Mobile 133, PC 36, Console 36, Cloud 6). Crescimento de +126,8% entre 2016 e 2025\">\n        <div style=\"height:44.1%;display:flex;flex-direction:column-reverse;background:none\"><span>93<\/span>\n          <div style=\"height:46.2%;background:var(--navy);color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">43<\/div>\n          <div style=\"height:30.1%;background:var(--blue);color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">28<\/div>\n          <div style=\"height:23.7%;background:var(--light);font-size:12px;display:flex;align-items:center;justify-content:center\">22<\/div>\n        <\/div>\n        <div style=\"height:91.9%;display:flex;flex-direction:column-reverse;background:none\"><span>194<\/span>\n          <div style=\"height:59.8%;background:var(--navy);color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">116<\/div>\n          <div style=\"height:19.1%;background:var(--blue);color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">37<\/div>\n          <div style=\"height:19.6%;background:var(--light);font-size:12px;display:flex;align-items:center;justify-content:center\">38<\/div>\n          <div style=\"height:1.5%;background:#cfd6e3\"><\/div>\n        <\/div>\n        <div style=\"height:100%;display:flex;flex-direction:column-reverse;background:none\"><span>211<\/span>\n          <div style=\"height:63%;background:var(--navy);color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">133<\/div>\n          <div style=\"height:17.1%;background:var(--blue);color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">36<\/div>\n          <div style=\"height:17.1%;background:var(--light);font-size:12px;display:flex;align-items:center;justify-content:center\">36<\/div>\n          <div style=\"height:2.8%;background:#cfd6e3\"><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"pil-years\" style=\"gap:12%;padding:4px 8% 0\"><span>2016<\/span><span>2021<\/span><span>2025<\/span><\/div>\n      <p class=\"pil-p\" style=\"font-size:12px;color:#666;margin-top:8px\">Cloud: 0 (2016), 3 (2021), 6 (2025)<\/p>\n    <\/div>\n    <div>\n      <div class=\"pil-sub\">N\u00famero de gamers ao longo dos anos<\/div>\n      <div class=\"pil-legend\"><span><i style=\"background:var(--navy)\"><\/i>Number of gamers<\/span><\/div>\n      <div class=\"pil-bars\" role=\"img\" aria-label=\"N\u00famero de gamers: 17: 2,7; 18: 2,9; 19: 3,0; 20: 3,5; 21: 3,7; 22: 3,5; 23E: 3,8; 24E: 4,0; 25E: 4,1; 26E: 4,2; 27E: 4,3\">\n        <div class=\"cur\" style=\"height:63.1%\"><span>2,7<\/span><\/div>\n        <div class=\"cur\" style=\"height:65.7%\"><span>2,9<\/span><\/div>\n        <div class=\"cur\" style=\"height:69.1%\"><span>3,0<\/span><\/div>\n        <div class=\"cur\" style=\"height:80.2%\"><span>3,5<\/span><\/div>\n        <div class=\"cur\" style=\"height:84.6%\"><span>3,7<\/span><\/div>\n        <div class=\"cur\" style=\"height:80.4%\"><span>3,5<\/span><\/div>\n        <div class=\"e\" style=\"height:86.4%\"><span>3,8<\/span><\/div>\n        <div style=\"height:91.5%\"><span>4,0<\/span><\/div>\n        <div style=\"height:94.7%\"><span>4,1<\/span><\/div>\n        <div style=\"height:97.5%\"><span>4,2<\/span><\/div>\n        <div style=\"height:100%\"><span>4,3<\/span><\/div>\n      <\/div>\n      <div class=\"pil-years\"><span>17<\/span><span>18<\/span><span>19<\/span><span>20<\/span><span>21<\/span><span>22<\/span><span>23E<\/span><span>24E<\/span><span>25E<\/span><span>26E<\/span><span>27E<\/span><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Bain &amp; Company; EY;  An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Novas aquisi\u00e7\u00f5es no setor mostraram uma busca pela amplia\u00e7\u00e3o nos cat\u00e1logos e no n\u00famero de plataformas alcan\u00e7adas por grandes grupos<\/h2>\n  <div class=\"pil-sub\">Transa\u00e7\u00f5es recentes no mercado de games<\/div>\n  <div class=\"pil-tw\">\n    <table class=\"pil-table\">\n      <thead><tr><th>Buyer<\/th><th>Target<\/th><th>Valor<\/th><th>Data<\/th><th>Overview<\/th><\/tr><\/thead>\n      <tbody>\n        <tr>\n          <td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5267-sony.png\" alt=\"Sony\" loading=\"lazy\" style=\"width:auto;max-height:36px\"><\/td>\n          <td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5267-bungie.png\" alt=\"Bungie\" loading=\"lazy\" style=\"width:auto;max-height:36px\"><\/td>\n          <td class=\"n\">US$ 1,2 bilh\u00e3o<\/td>\n          <td class=\"n\">Jan\/2022<\/td>\n          <td style=\"min-width:220px\">A aquisi\u00e7\u00e3o da Bungie, est\u00fadio de games respons\u00e1vel pelas franquias Destiny e Halo, fortalece a marca da Sony e permite que a empresa tenha maior participa\u00e7\u00e3o multiplataforma<\/td>\n        <\/tr>\n        <tr>\n          <td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5267-take2.png\" alt=\"Take-Two Interactive\" loading=\"lazy\" style=\"width:auto;max-height:56px\"><\/td>\n          <td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5267-zynga.png\" alt=\"Zynga\" loading=\"lazy\" style=\"width:auto;max-height:56px\"><\/td>\n          <td class=\"n\">US$ 12,7 bilh\u00f5es<\/td>\n          <td class=\"n\">Jan\/2022<\/td>\n          <td style=\"min-width:220px\">A Take Two Interactive, holding controladora da Rockstar Games e 2K Games, adquiriu a Zynga, desenvolvedora de jogos <i>mobile<\/i>, tornando-se uma das maiores e mais diversificadas publicadoras de jogos<\/td>\n        <\/tr>\n        <tr>\n          <td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5267-ea.png\" alt=\"Electronic Arts\" loading=\"lazy\" style=\"width:auto;max-height:30px\"><\/td>\n          <td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5267-codemasters.png\" alt=\"Codemasters\" loading=\"lazy\" style=\"width:auto;max-height:50px\"><\/td>\n          <td class=\"n\">US$ 1,2 bilh\u00e3o<\/td>\n          <td class=\"n\">Fev\/2021<\/td>\n          <td style=\"min-width:220px\">A Electronic Arts adquiriu a Codemasters, respons\u00e1vel por franquias renomadas de corrida, como F1, Grid e Dirt, fortalecendo o cat\u00e1logo desses jogos da produtora estadunidense<\/td>\n        <\/tr>\n        <tr>\n          <td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5267-microsoft.png\" alt=\"Microsoft\" loading=\"lazy\" style=\"width:auto;max-height:36px\"><\/td>\n          <td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5267-zenimax.png\" alt=\"ZeniMax Media Inc.\" loading=\"lazy\" style=\"width:auto;max-height:32px\"><\/td>\n          <td class=\"n\">US$ 7,5 bilh\u00f5es<\/td>\n          <td class=\"n\">Set\/2020<\/td>\n          <td style=\"min-width:220px\">A Microsoft adquiriu a ZeniMax Media, dona dos est\u00fadios Bethesda e respons\u00e1vel por jogos renomados, como Fallout e Wolfenstein. O objetivo foi expandir seu cat\u00e1logo de games e aumentar o conte\u00fado exclusivo para o Xbox<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Bain &amp; Company; IGN, Globo; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The gaming industry has experienced significant growth in recent years. According to the Games Industry website, an estimated 3.7 billion people worldwide play games, whether on video games, computers, or mobile devices.<\/p>","protected":false},"author":1,"featured_media":5264,"template":"","meta":[],"class_list":["post-5267","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/5264"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}