{"id":5221,"date":"2023-09-19T13:27:00","date_gmt":"2023-09-19T16:27:00","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/os-mas-da-mattel-e-a-expansao-no-segmento\/"},"modified":"2025-08-21T15:05:22","modified_gmt":"2025-08-21T18:05:22","slug":"os-mas-da-mattel-e-a-expansao-no-segmento","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/os-mas-da-mattel-e-a-expansao-no-segmento\/","title":{"rendered":"Mattel&#039;s M&amp;As and expansion in the segment"},"content":{"rendered":"<p>Mattel was founded in 1945 by Ruth Handler and Elliot Handler, and Harold \u201cMatt\u201d Matsone, who was a friend of the couple.<\/p>\n\n\n\n<p>Over the past few decades, the brand has launched a series of famous toy franchises that are hugely popular with children. Barbie, Hotwheels, Fisher Price, American Girl, and Uno are just a few of these brands.<\/p>\n\n\n\n<p>Starting in the 1990s, Mattel, aiming to expand its business, began making several acquisitions. Since its founding, the company has made over 20 acquisitions, which were crucial to maintaining the company as a leader in the toy industry, with revenues of US$1.4 billion (~$6 billion) last year.<\/p>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"525\" src=\"\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01.webp\" alt=\"-\" class=\"wp-image-5218\" srcset=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01.webp 942w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01-300x167.webp 300w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01-768x428.webp 768w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01-18x10.webp 18w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"525\" src=\"\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02.webp\" alt=\"-\" class=\"wp-image-5219\" srcset=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02.webp 939w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02-300x168.webp 300w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02-768x429.webp 768w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02-18x10.webp 18w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"529\" src=\"\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03.webp\" alt=\"-\" class=\"wp-image-5220\" srcset=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03.webp 940w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03-300x169.webp 300w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03-768x432.webp 768w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03-18x10.webp 18w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>A Mattel foi fundada em 1945 pelo casal Ruth Handler e Elliot Handler, e por Harold \u201cMatt\u201d Matsone, que era amigo do casal.<br \/>\nOver the past few decades, the brand has launched a series of famous toy franchises that are hugely popular with children. Barbie, Hotwheels, Fisher Price, American Girl, and Uno are just a few of these brands.<\/p>","protected":false},"author":1,"featured_media":5217,"template":"","meta":[],"class_list":["post-5221","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/5217"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}