{"id":5212,"date":"2023-09-28T16:00:45","date_gmt":"2023-09-28T19:00:45","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/investimentos-no-varejo-pet-e-o-fenomeno-do-crescimento-do-setor-no-brasil\/"},"modified":"2026-09-29T12:00:30","modified_gmt":"2026-09-29T15:00:30","slug":"investimentos-no-varejo-pet-e-o-fenomeno-do-crescimento-do-setor-no-brasil","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/investimentos-no-varejo-pet-e-o-fenomeno-do-crescimento-do-setor-no-brasil\/","title":{"rendered":"Investments in pet retail and the phenomenon of the sector&#039;s growth in Brazil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A din\u00e2mica de relacionamento entre os seres humanos e seus pets tem mudado nos \u00faltimos anos. A pesquisa Radar Pet, de 2021, aponta que 31% dos donos de cachorro consideram o animal como filho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa nova din\u00e2mica abre oportunidades de crescimento para as varejistas pet. Em um mercado altamente pulverizado, com +50% de market share nas m\u00e3os de pet shops menores e cl\u00ednicas veterin\u00e1rias regionais, as grandes companhias avan\u00e7am na disputa para dominar o setor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira as tend\u00eancias para esse setor, e algumas das principais transa\u00e7\u00f5es fechadas.<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec h2{background:var(--navy);color:#fff;font-size:19px;line-height:1.35;font-weight:700;padding:16px 20px;border-radius:0 0 28px 0;margin:0 0 20px;text-wrap:balance}\n.pil-sub{font-size:14px;font-weight:700;color:var(--navy);border-bottom:2px solid var(--navy);padding-bottom:6px;margin:0 0 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var(--light);padding-left:18px;margin-left:6px}\n.pil-time>div{position:relative;font-size:14px;line-height:1.5}\n.pil-time>div::before{content:\"\";position:absolute;left:-25px;top:5px;width:12px;height:12px;border-radius:50%;background:var(--navy)}\n.pil-time b.y{display:block;color:var(--light);font-size:16px;font-weight:800}\n\/* figuras (recortes do slide) *\/\n.pil-fig{margin:0}\n.pil-fig figcaption{text-align:center;font-weight:800;color:var(--light);font-size:16px;margin-top:4px}\n.pil-brand{background:var(--card);border-radius:14px;overflow:hidden}\n.pil-brand p{margin:0;text-align:center;font-size:20px;font-weight:800;font-style:italic;color:var(--navy);padding:10px 0 12px}\n@media (max-width:700px){\n  .pil-grid2,.pil-grid2.wide-left,.pil-grid2.wide-right{grid-template-columns:1fr}\n  .pil-grid3,.pil-grid4,.pil-grid5{grid-template-columns:1fr 1fr}\n  .pil-sec h2{font-size:17px}\n  .pil-bars{height:180px}\n  .pil-bars>div>span{font-size:10px}\n  .pil-years{font-size:9px}\n}\n@media (max-width:480px){\n  .pil-bars{gap:1.2%}\n  .pil-years{gap:1.2%;font-size:8px}\n  .pil-bars>div>span{font-size:8px;letter-spacing:-.3px}\n  .pil-bars:has(>div:nth-child(13))>div>span{writing-mode:vertical-rl;transform:translateX(-50%) rotate(180deg);top:auto;bottom:100%;padding-bottom:2px}\n  .pil-years:has(>span:nth-child(13)) span{writing-mode:vertical-rl;transform:rotate(180deg);margin:0 auto}\n}\n<\/style>\n<div class=\"pil\">\n\n<section class=\"pil-sec\">\n  <h2>No Brasil, o n\u00famero de animais de estima\u00e7\u00e3o est\u00e1 em expans\u00e3o, com tend\u00eancia de crescimento no futuro<\/h2>\n  <div class=\"pil-sub\">Penetra\u00e7\u00e3o global dos animais de estima\u00e7\u00e3o \u2013 2021<\/div>\n  <div style=\"display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:8px;margin-bottom:10px\"><span class=\"pil-unit\">Pets \/ 1.000 pessoas<\/span><span class=\"pil-legend\" style=\"margin:0\"><span><i style=\"background:#2f5470\"><\/i>Cachorro<\/span><span><i style=\"background:#4f81ab\"><\/i>Gato<\/span><span><i style=\"background:#dff3d2;border:1.5px solid #3f8f22;border-radius:50%;width:18px\"><\/i>Gato \/ (Gato + Cachorro) pop.<\/span><\/span><\/div>\n  <div class=\"pil-hbars\" role=\"img\" aria-label=\"Pets por 1.000 pessoas em 2021 (cachorro + gato = total; participa\u00e7\u00e3o de gatos): Austr\u00e1lia 212 + 313 = 525 (60%); EUA 208 + 220 = 427 (51%); Canad\u00e1 202 + 212 = 414 (51%); Brasil 271 + 126 = 398 (32%); Reino Unido 186 + 181 = 367 (49%); Alemanha 128 + 200 = 328 (61%); It\u00e1lia 147 + 170 = 317 (54%); Fran\u00e7a 136 + 178 = 315 (57%); Jap\u00e3o 100 + 143 = 243 (59%)\">\n    <div class=\"r\" style=\"grid-template-columns:28px 1fr auto 44px\"><b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-flag-au.png\" alt=\"Austr\u00e1lia\" loading=\"lazy\"><\/b><div class=\"bar\" style=\"display:flex;height:20px\"><i style=\"width:40.4%;background:#2f5470\"><\/i><i style=\"width:59.6%;background:#4f81ab\"><\/i><\/div><em style=\"min-width:0\">525<\/em><span>60%<\/span><\/div>\n    <div class=\"r\" style=\"grid-template-columns:28px 1fr auto 44px\"><b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-flag-us.png\" alt=\"Estados Unidos\" loading=\"lazy\"><\/b><div class=\"bar\" style=\"display:flex;height:20px\"><i style=\"width:39.6%;background:#2f5470\"><\/i><i style=\"width:41.9%;background:#4f81ab\"><\/i><\/div><em style=\"min-width:0\">427<\/em><span>51%<\/span><\/div>\n    <div class=\"r\" style=\"grid-template-columns:28px 1fr auto 44px\"><b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-flag-ca.png\" alt=\"Canad\u00e1\" loading=\"lazy\"><\/b><div class=\"bar\" style=\"display:flex;height:20px\"><i style=\"width:38.5%;background:#2f5470\"><\/i><i style=\"width:40.4%;background:#4f81ab\"><\/i><\/div><em style=\"min-width:0\">414<\/em><span>51%<\/span><\/div>\n    <div class=\"r\" style=\"grid-template-columns:28px 1fr auto 44px;background:#dcdcdc;outline:1.5px dashed var(--navy);padding:4px 0\"><b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-flag-br.png\" alt=\"Brasil\" loading=\"lazy\"><\/b><div class=\"bar\" style=\"display:flex;height:20px\"><i style=\"width:51.6%;background:#2f5470\"><\/i><i style=\"width:24%;background:#4f81ab\"><\/i><\/div><em style=\"min-width:0\">398<\/em><span>32%<\/span><\/div>\n    <div class=\"r\" style=\"grid-template-columns:28px 1fr auto 44px\"><b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-flag-uk.png\" alt=\"Reino Unido\" loading=\"lazy\"><\/b><div class=\"bar\" style=\"display:flex;height:20px\"><i style=\"width:35.4%;background:#2f5470\"><\/i><i style=\"width:34.5%;background:#4f81ab\"><\/i><\/div><em style=\"min-width:0\">367<\/em><span>49%<\/span><\/div>\n    <div class=\"r\" style=\"grid-template-columns:28px 1fr auto 44px\"><b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-flag-de.png\" alt=\"Alemanha\" loading=\"lazy\"><\/b><div class=\"bar\" style=\"display:flex;height:20px\"><i style=\"width:24.4%;background:#2f5470\"><\/i><i style=\"width:38.1%;background:#4f81ab\"><\/i><\/div><em style=\"min-width:0\">328<\/em><span>61%<\/span><\/div>\n    <div class=\"r\" style=\"grid-template-columns:28px 1fr auto 44px\"><b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-flag-it.png\" alt=\"It\u00e1lia\" loading=\"lazy\"><\/b><div class=\"bar\" style=\"display:flex;height:20px\"><i style=\"width:28%;background:#2f5470\"><\/i><i style=\"width:32.4%;background:#4f81ab\"><\/i><\/div><em style=\"min-width:0\">317<\/em><span>54%<\/span><\/div>\n    <div class=\"r\" style=\"grid-template-columns:28px 1fr auto 44px\"><b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-flag-fr.png\" alt=\"Fran\u00e7a\" loading=\"lazy\"><\/b><div class=\"bar\" style=\"display:flex;height:20px\"><i style=\"width:25.9%;background:#2f5470\"><\/i><i style=\"width:33.9%;background:#4f81ab\"><\/i><\/div><em style=\"min-width:0\">315<\/em><span>57%<\/span><\/div>\n    <div class=\"r\" style=\"grid-template-columns:28px 1fr auto 44px\"><b><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-flag-jp.png\" alt=\"Jap\u00e3o\" loading=\"lazy\"><\/b><div class=\"bar\" style=\"display:flex;height:20px\"><i style=\"width:19%;background:#2f5470\"><\/i><i style=\"width:27.2%;background:#4f81ab\"><\/i><\/div><em style=\"min-width:0\">243<\/em><span>59%<\/span><\/div>\n  <\/div>\n  <div class=\"pil-note solid\" style=\"margin-top:12px\"><span>A pop. de pets teve um crescimento acima da pop. humana<\/span><\/div>\n  <div class=\"pil-note\"><span>Mesmo com uma pequena penetra\u00e7\u00e3o de gatos, o Brasil tem a 3<sup>a<\/sup> maior popula\u00e7\u00e3o de animais de estima\u00e7\u00e3o do mundo<\/span><\/div>\n  <div class=\"pil-src\">Fonte: Instituto Pet Brasil; Abinpet; Mappr; Estatista; Nosso mundo em dados; An\u00e1lise \u00c1rtica.<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>No Brasil, os animais de estima\u00e7\u00e3o est\u00e3o crescendo mais do que a popula\u00e7\u00e3o humana<\/h2>\n  <div class=\"pil-sub\"><span>Evolu\u00e7\u00e3o da popula\u00e7\u00e3o de animais de estima\u00e7\u00e3o no Brasil<sup>(1)<\/sup><\/span><\/div>\n  <div style=\"display:flex;justify-content:space-between;align-items:center\"><span class=\"pil-unit\">MM<\/span><span class=\"pil-legend\"><span><i style=\"background:#2f5470\"><\/i>Cachorro<\/span><span><i style=\"background:#4f81ab\"><\/i>Gato<\/span><\/span><\/div>\n  <div class=\"pil-note solid\" style=\"margin:8px 0 12px\"><span>Nesse mesmo per\u00edodo, a pop humana do pa\u00eds cresceu apenas 0,8% a.a.<\/span><\/div>\n  <div class=\"pil-cagr\">CAGR<br><span style=\"background:#3f8f22;color:#fff;border-color:#3f8f22\">+4,5%<\/span><\/div>\n  <div class=\"pil-bars\" role=\"img\" aria-label=\"Popula\u00e7\u00e3o de animais de estima\u00e7\u00e3o no Brasil, em milh\u00f5es (cachorro + gato = total): 2008 32 + 16 = 48; 2013 52 + 22 = 74; 2018 54 + 24 = 78; 2019 55 + 25 = 80; 2020 56 + 26 = 82; 2021 58 + 27 = 85\">\n    <div style=\"height:56.5%;background:none;display:flex;flex-direction:column-reverse\"><span>48<\/span><div style=\"height:66.7%;background:#2f5470;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">32<\/div><div style=\"height:33.3%;background:#4f81ab;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">16<\/div><\/div>\n    <div style=\"height:87.1%;background:none;display:flex;flex-direction:column-reverse\"><span>74<\/span><div style=\"height:70.3%;background:#2f5470;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">52<\/div><div style=\"height:29.7%;background:#4f81ab;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">22<\/div><\/div>\n    <div style=\"height:91.8%;background:none;display:flex;flex-direction:column-reverse\"><span>78<\/span><div style=\"height:69.2%;background:#2f5470;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">54<\/div><div style=\"height:30.8%;background:#4f81ab;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">24<\/div><\/div>\n    <div style=\"height:94.1%;background:none;display:flex;flex-direction:column-reverse\"><span>80<\/span><div style=\"height:68.8%;background:#2f5470;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">55<\/div><div style=\"height:31.2%;background:#4f81ab;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">25<\/div><\/div>\n    <div style=\"height:96.5%;background:none;display:flex;flex-direction:column-reverse\"><span>82<\/span><div style=\"height:68.3%;background:#2f5470;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">56<\/div><div style=\"height:31.7%;background:#4f81ab;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">26<\/div><\/div>\n    <div style=\"height:100%;background:none;display:flex;flex-direction:column-reverse\"><span>85<\/span><div style=\"height:68.2%;background:#2f5470;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">58<\/div><div style=\"height:31.8%;background:#4f81ab;color:#fff;font-size:12px;display:flex;align-items:center;justify-content:center\">27<\/div><\/div>\n  <\/div>\n  <div class=\"pil-years\"><span>2008<\/span><span>13<\/span><span>18<\/span><span>19<\/span><span>20<\/span><span>21<\/span><\/div>\n  <div class=\"pil-src\">Notas: (1) N\u00e3o considera animais de rua.<br>Fonte: Instituto Pet Brasil; Abinpet; Mappr; Estatista; Nosso mundo em dados; An\u00e1lise \u00c1rtica.<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Cada vez mais, donos de pets tratam seus animais de estima\u00e7\u00e3o como membros da fam\u00edlia<\/h2>\n  <div class=\"pil-sub\"><span>Como as pessoas veem seus animais de estima\u00e7\u00e3o?<sup>(1)<\/sup><\/span><\/div>\n  <div style=\"display:flex;justify-content:space-between;align-items:center\"><span class=\"pil-unit\">%<\/span><span class=\"pil-legend\"><span><i style=\"background:#2f5470\"><\/i>Cachorro<\/span><span><i style=\"background:#4f81ab\"><\/i>Gato<\/span><\/span><\/div>\n  <div class=\"pil-grid2\">\n    <div>\n      <p class=\"pil-p\" style=\"text-align:center\"><b>2019<\/b><\/p>\n      <div class=\"pil-hbars\" role=\"img\" aria-label=\"2019, cachorro \/ gato: Como filho 24% \/ 27%; Como membro da fam\u00edlia 25% \/ 21%; Como um amigo 18% \/ 13%; Como companheiro 9% \/ 10%; Como animal de estima\u00e7\u00e3o 23% \/ 29%; Como assist\u00eancia (por exemplo, c\u00e3o-guia) 1% \/ 0%\">\n        <div class=\"r\"><b>Como filho<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:77.4%;height:10px;background:#2f5470\"><\/i><i style=\"width:87.1%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">24%<br>27%<\/em><\/div>\n        <div class=\"r\"><b>Como membro da fam\u00edlia<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:80.6%;height:10px;background:#2f5470\"><\/i><i style=\"width:67.7%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">25%<br>21%<\/em><\/div>\n        <div class=\"r\"><b>Como um amigo<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:58.1%;height:10px;background:#2f5470\"><\/i><i style=\"width:41.9%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">18%<br>13%<\/em><\/div>\n        <div class=\"r\"><b>Como companheiro<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:29%;height:10px;background:#2f5470\"><\/i><i style=\"width:32.3%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">9%<br>10%<\/em><\/div>\n        <div class=\"r\" style=\"background:#fbe5d9;outline:1.5px dashed var(--navy);padding:4px 0\"><b>Como animal de estima\u00e7\u00e3o<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:74.2%;height:10px;background:#2f5470\"><\/i><i style=\"width:93.5%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">23%<br>29%<\/em><\/div>\n        <div class=\"r\"><b>Como assist\u00eancia (por exemplo, c\u00e3o-guia)<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:3.2%;height:10px;background:#2f5470\"><\/i><i style=\"width:0%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">1%<br>0%<\/em><\/div>\n      <\/div>\n    <\/div>\n    <div>\n      <p class=\"pil-p\" style=\"text-align:center\"><b>2021<\/b><\/p>\n      <div class=\"pil-hbars\" role=\"img\" aria-label=\"2021, cachorro \/ gato: Como filho 31% \/ 27%; Como membro da fam\u00edlia 28% \/ 26%; Como um amigo 17% \/ 14%; Como companheiro 15% \/ 18%; Como animal de estima\u00e7\u00e3o 7% \/ 13%; Como assist\u00eancia (por exemplo, c\u00e3o-guia) 2% \/ 2%\">\n        <div class=\"r\"><b>Como filho<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:100%;height:10px;background:#2f5470\"><\/i><i style=\"width:87.1%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">31%<br>27%<\/em><\/div>\n        <div class=\"r\"><b>Como membro da fam\u00edlia<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:90.3%;height:10px;background:#2f5470\"><\/i><i style=\"width:83.9%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">28%<br>26%<\/em><\/div>\n        <div class=\"r\"><b>Como um amigo<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:54.8%;height:10px;background:#2f5470\"><\/i><i style=\"width:45.2%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">17%<br>14%<\/em><\/div>\n        <div class=\"r\"><b>Como companheiro<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:48.4%;height:10px;background:#2f5470\"><\/i><i style=\"width:58.1%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">15%<br>18%<\/em><\/div>\n        <div class=\"r\" style=\"background:#fbe5d9;outline:1.5px dashed var(--navy);padding:4px 0\"><b>Como animal de estima\u00e7\u00e3o<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:22.6%;height:10px;background:#2f5470\"><\/i><i style=\"width:41.9%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">7%<br>13%<\/em><\/div>\n        <div class=\"r\"><b>Como assist\u00eancia (por exemplo, c\u00e3o-guia)<\/b><div class=\"bar\" style=\"height:auto;background:none;display:grid;gap:2px\"><i style=\"width:6.5%;height:10px;background:#2f5470\"><\/i><i style=\"width:6.5%;height:10px;background:#4f81ab\"><\/i><\/div><em style=\"font-size:12px;line-height:1.1\">2%<br>2%<\/em><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Notas: (1) Pesquisa realizada no Brasil.<br>Fonte: Radar Pet; Intelig\u00eancia de Mordor; An\u00e1lise \u00c1rtica.<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>A humaniza\u00e7\u00e3o est\u00e1 transformando o mercado de pet<\/h2>\n  <div class=\"pil-note\" style=\"margin-top:0\"><span>O percentual de pessoas que veem seus animais de estima\u00e7\u00e3o <b>apenas como animais <\/b>caiu de <b>23%<\/b> para <b>7%<\/b> para <b>c\u00e3es, <\/b>e de <b>29%<\/b> para <b>13%<\/b> para <b>gatos<\/b>, evidenciando a <b>tend\u00eancia de humaniza\u00e7\u00e3o do pet<\/b>. Isso gera uma s\u00e9rie de impactos:<\/span><\/div>\n  <div style=\"display:grid;gap:14px;margin-top:18px\">\n    <div class=\"pil-card tint\" style=\"display:flex;gap:14px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-icone-pagar.png\" alt=\"\u00cdcone de m\u00e3os segurando um diamante\" loading=\"lazy\" style=\"width:64px;flex:none;border-radius:50%\"><span><b>Maior disposi\u00e7\u00e3o a pagar: <\/b>os donos de animais de estima\u00e7\u00e3o est\u00e3o mais sens\u00edveis ao conforto de seus pets, ficando assim, mais dispostos a destinar uma parcela maior de seu or\u00e7amento para seu bem-estar. O <b>gasto m\u00e9dio brasileiro no mercado pet aumentou 12% entre 2016-2021.<\/b><\/span><\/div>\n    <div class=\"pil-card tint\" style=\"display:flex;gap:14px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-icone-dieta.png\" alt=\"\u00cdcone de prancheta com um osso\" loading=\"lazy\" style=\"width:64px;flex:none;border-radius:50%\"><span><b>\u201cFormaliza\u00e7\u00e3o\u201d da dieta: <\/b>os donos de animais de estima\u00e7\u00e3o est\u00e3o cada vez mais atentos \u00e0 qualidade e proced\u00eancia de suas ra\u00e7\u00f5es, privilegiando a alimenta\u00e7\u00e3o processada e nutricionalmente adequada em detrimento da \u201cinformal\u201d (por exemplo, sobras de comida).<\/span><\/div>\n    <div class=\"pil-card tint\" style=\"display:flex;gap:14px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-icone-variedade.png\" alt=\"\u00cdcone de formas geom\u00e9tricas variadas\" loading=\"lazy\" style=\"width:64px;flex:none;border-radius:50%\"><span><b>Maior variedade<\/b>: os donos dos pets est\u00e3o gradualmente se tornando mais exigentes com a qualidade dos produtos de seus animais e compram apenas o que consideram mais adequado \u00e0s necessidades de seus pets.<\/span><\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Radar Pet; Intelig\u00eancia de Mordor; An\u00e1lise \u00c1rtica.<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Dado o cen\u00e1rio positivo de mercado, o varejo pet tem apresentado um volume intenso de transa\u00e7\u00f5es de M&amp;A e capta\u00e7\u00e3o de recursos<\/h2>\n  <div class=\"pil-grid2\">\n    <div class=\"pil-card\" style=\"display:flex;gap:14px;align-items:center\"><div style=\"flex:none;width:100px;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-deal-cobasi.png\" alt=\"Logos da Cobasi e da Mundo Pet\" loading=\"lazy\"><b>Dez\/2022<\/b><\/div><span>Cobasi adquiriu a rede Mundo Pet e dobrou o tamanho de sua opera\u00e7\u00e3o no Nordeste. O acordo foi realizado entre a Cobasi e as gestoras de private equity: G\u00e1vea e Mogno Capital.<\/span><\/div>\n    <div class=\"pil-card\" style=\"display:flex;gap:14px;align-items:center\"><div style=\"flex:none;width:100px;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-deal-petix.png\" alt=\"Logos da Petz e da Petix\" loading=\"lazy\"><b>Jan\/2022<\/b><\/div><span>Petz adquiriu a empresa de tapetes higi\u00eanicos Petix, que foi avaliada em R$ 70 milh\u00f5es na opera\u00e7\u00e3o.<\/span><\/div>\n    <div class=\"pil-card\" style=\"display:flex;gap:14px;align-items:center\"><div style=\"flex:none;width:100px;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-deal-petland.png\" alt=\"Logos do Grupo Jereissati e da Petland\" loading=\"lazy\"><b>Dez\/2021<\/b><\/div><span>Grupo Jereissati adquiriu 20% da Petland, a \u2018masterfranquia\u2019 da rede americana de pet shops que t\u00eam mais de 350 lojas no Brasil.<\/span><\/div>\n    <div class=\"pil-card\" style=\"display:flex;gap:14px;align-items:center\"><div style=\"flex:none;width:100px;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-deal-petcamp.png\" alt=\"Logos da BR Partners e da PetCamp\" loading=\"lazy\"><b>Nov\/2021<\/b><\/div><span>BR Partners comprou participa\u00e7\u00e3o minorit\u00e1ria relevante na PetCamp, rede de 31 pet shops que nasceu em Campinas e opera no interior de S\u00e3o Paulo.<\/span><\/div>\n    <div class=\"pil-card\" style=\"display:flex;gap:14px;align-items:center\"><div style=\"flex:none;width:100px;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-deal-zeedog.png\" alt=\"Logos da Petz e da Zee.Dog\" loading=\"lazy\"><b>Ago\/2021<\/b><\/div><span>Petz anunciou a compra da plataforma Zee Dog por R$ 715 milh\u00f5es, trazendo novas avenidas de crescimento por meio da expertise de gest\u00e3o de marca e desenvolvimento de produtos exclusivos.<\/span><\/div>\n    <div class=\"pil-card\" style=\"display:flex;gap:14px;align-items:center\"><div style=\"flex:none;width:100px;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-deal-petlove.png\" alt=\"Logos da Riverwood Capital e da Petlove\" loading=\"lazy\"><b>Ago\/2021<\/b><\/div><span>O pet shop online PetLove captou R$ 750 milh\u00f5es em uma rodada de investimentos liderada pela Riverwood Capital, com valuation de R$ 3,5 bilh\u00f5es.<\/span><\/div>\n  <\/div>\n  <div class=\"pil-card\" style=\"display:flex;gap:18px;align-items:center;margin-top:24px\"><div style=\"flex:none;width:130px;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5212-deal-ipo.png\" alt=\"Logo da Petz\" loading=\"lazy\"><b>Set\/2020<\/b><\/div><span style=\"font-size:14px\">Petz fez sua estreia na Bolsa de Valores com uma Oferta P\u00fablica Inicial (IPO) de a\u00e7\u00f5es ordin\u00e1rias na qual captou R$ 3,03 bilh\u00f5es.<\/span><\/div>\n  <div class=\"pil-src\">Fonte: Capital IQ; Valor Econ\u00f4mico; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The relationship dynamics between humans and their pets have changed in recent years. The 2021 Radar Pet survey found that 311% of dog owners consider their pet to be their own child.<\/p>","protected":false},"author":1,"featured_media":5205,"template":"","meta":[],"class_list":["post-5212","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/5205"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}