{"id":5179,"date":"2023-11-30T15:31:27","date_gmt":"2023-11-30T18:31:27","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/tecnica-de-negociacao-batna-aplicada-ao-filme-taylor-swift-the-eras-tour\/"},"modified":"2025-08-21T15:01:56","modified_gmt":"2025-08-21T18:01:56","slug":"tecnica-de-negociacao-batna-aplicada-ao-filme-taylor-swift-the-eras-tour","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/tecnica-de-negociacao-batna-aplicada-ao-filme-taylor-swift-the-eras-tour\/","title":{"rendered":"BATNA negotiation technique applied to the film \u201cTaylor Swift: The Eras Tour\u201d"},"content":{"rendered":"

Taylor Swift's recent "The Eras Tour" had a huge impact. The Federal Reserve (FED) cited Taylor as a factor in boosting the country's economy. It wasn't just her musical abilities that made her a global sensation, but also her knowledge of negotiation techniques.<\/p>\n\n\n\n

Breaking cinema paradigms, the artist was disruptive by directly negotiating the namesake film of her tour with a cinema chain, as she was not satisfied with the terms proposed by Hollywood studios.<\/p>\n\n\n\n

In today's pill, we will explain what techniques were used to make the film a box office record in the United States, reaching more than US$ 2 billion in sales.<\/p>\n\n\n\n

To learn more about the subject, check out the \u00c1rtica article: \u201cNegotiation in M&A transactions<\/a>\u201d<\/p>\n\n\n\n\n

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Taylor Swift's recent "The Eras Tour" had a huge impact. The Federal Reserve (FED) cited Taylor as a factor in boosting the country's economy. It wasn't just her musical abilities that made her a global sensation, but also her knowledge of negotiation techniques.<\/p>","protected":false},"author":1,"featured_media":5175,"template":"","meta":[],"class_list":["post-5179","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/5175"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}