{"id":5109,"date":"2024-04-18T16:53:19","date_gmt":"2024-04-18T19:53:19","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/o-mercado-brasileiro-de-sorvetes\/"},"modified":"2026-09-29T15:18:08","modified_gmt":"2026-09-29T18:18:08","slug":"o-mercado-brasileiro-de-sorvetes","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/o-mercado-brasileiro-de-sorvetes\/","title":{"rendered":"The Brazilian ice cream market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ao longo da \u00faltima d\u00e9cada, o Brasil experimentou um aumento m\u00e9dio de temperatura de 1,5 graus Celsius. Diante desse cen\u00e1rio de aquecimento, a ideia de se refrescar com um delicioso sorvete torna-se cada vez mais atraente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na p\u00edlula de hoje, exploraremos alguns dos principais destaques acerca do mercado de sorvetes brasileiro.<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec h2{background:var(--navy);color:#fff;font-size:19px;line-height:1.35;font-weight:700;padding:16px 20px;border-radius:0 0 28px 0;margin:0 0 20px;text-wrap:balance}\n.pil-sub{font-size:14px;font-weight:700;color:var(--navy);border-bottom:2px solid var(--navy);padding-bottom:6px;margin:0 0 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var(--light);padding-left:18px;margin-left:6px}\n.pil-time>div{position:relative;font-size:14px;line-height:1.5}\n.pil-time>div::before{content:\"\";position:absolute;left:-25px;top:5px;width:12px;height:12px;border-radius:50%;background:var(--navy)}\n.pil-time b.y{display:block;color:var(--light);font-size:16px;font-weight:800}\n\/* figuras (recortes do slide) *\/\n.pil-fig{margin:0}\n.pil-fig figcaption{text-align:center;font-weight:800;color:var(--light);font-size:16px;margin-top:4px}\n.pil-brand{background:var(--card);border-radius:14px;overflow:hidden}\n.pil-brand p{margin:0;text-align:center;font-size:20px;font-weight:800;font-style:italic;color:var(--navy);padding:10px 0 12px}\n@media (max-width:700px){\n  .pil-grid2,.pil-grid2.wide-left,.pil-grid2.wide-right{grid-template-columns:1fr}\n  .pil-grid3,.pil-grid4,.pil-grid5{grid-template-columns:1fr 1fr}\n  .pil-sec h2{font-size:17px}\n  .pil-bars{height:180px}\n  .pil-bars>div>span{font-size:10px}\n  .pil-years{font-size:9px}\n}\n@media (max-width:480px){\n  .pil-bars{gap:1.2%}\n  .pil-years{gap:1.2%;font-size:8px}\n  .pil-bars>div>span{font-size:8px;letter-spacing:-.3px}\n  .pil-bars:has(>div:nth-child(13))>div>span{writing-mode:vertical-rl;transform:translateX(-50%) rotate(180deg);top:auto;bottom:100%;padding-bottom:2px}\n  .pil-years:has(>span:nth-child(13)) span{writing-mode:vertical-rl;transform:rotate(180deg);margin:0 auto}\n}\n<\/style>\n<div class=\"pil\">\n\n<section class=\"pil-sec\">\n  <h2>O crescimento esperado do mercado de sorvetes LatAm \u00e9 um dos maiores do mundo, com CAGR<sup>(2)<\/sup> de 5,5% de 2022 a 2028<\/h2>\n  <div class=\"pil-sub\"><span>Crescimento anual esperado do mercado<\/span><\/div>\n  <span class=\"pil-unit\">% CAGR<sup>(2)<\/sup> (22\u2019-28E)<\/span>\n  <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-mapa.png\" alt=\"Mapa-m\u00fandi com o CAGR esperado do mercado de sorvetes de 2022 a 2028 por regi\u00e3o: Am\u00e9rica do Norte 4,0%; Europa 5,3%; LatAm 5,5% (em destaque); MEA 5,5%; \u00c1sia-Pac\u00edfico 5,7%; Oceania 4,1%\" loading=\"lazy\" style=\"margin-top:8px\">\n  <div class=\"pil-note solid\"><span>Mercado brasileiro de sorvetes atingir\u00e1 R$ 4,2 bilh\u00f5es em 2028<\/span><\/div>\n  <div class=\"pil-src\">(1) Oriente M\u00e9dio e \u00c1frica.<br>(2) Compound Annual Growth Rate, ou, taxa de crescimento anual composta.<br>Fonte: Euromonitor; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Ainda assim, o consumo per capita de sorvetes no Brasil possui espa\u00e7o para crescimento, uma vez que \u00e9 inferior mesmo a pa\u00edses com temperaturas mais baixas<\/h2>\n  <div class=\"pil-sub\"><span>Consumo per capita de sorvetes<\/span><\/div>\n  <span class=\"pil-unit\">kg\/capita; 2022<\/span>\n  <div class=\"pil-hbars\" role=\"img\" aria-label=\"Consumo per capita de sorvetes em 2022, em kg por habitante: Nova Zel\u00e2ndia 14,1; Australia 13,9; Finlandia 10,0; EUA 9,6; Noruega 8,0; It\u00e1lia 8,0; Portugal 7,5; Su\u00e9cia 7,2; Espanha 6,9; Argentina 6,8; Brasil 2,1\" style=\"margin-top:10px\">\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-nz.png\" alt=\"Bandeira da Nova Zel\u00e2ndia\" loading=\"lazy\" style=\"width:22px\"><span>Nova Zel\u00e2ndia<\/span><\/b><div class=\"bar\"><i style=\"width:100%\"><\/i><\/div><em>14,1<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-au.png\" alt=\"Bandeira da Austr\u00e1lia\" loading=\"lazy\" style=\"width:22px\"><span>Australia<\/span><\/b><div class=\"bar\"><i style=\"width:98.6%\"><\/i><\/div><em>13,9<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-fi.png\" alt=\"Bandeira da Finl\u00e2ndia\" loading=\"lazy\" style=\"width:22px\"><span>Finlandia<\/span><\/b><div class=\"bar\"><i style=\"width:70.9%\"><\/i><\/div><em>10,0<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-us.png\" alt=\"Bandeira dos Estados Unidos\" loading=\"lazy\" style=\"width:22px\"><span>EUA<\/span><\/b><div class=\"bar\"><i style=\"width:68.1%\"><\/i><\/div><em>9,6<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-no.png\" alt=\"Bandeira da Noruega\" loading=\"lazy\" style=\"width:22px\"><span>Noruega<\/span><\/b><div class=\"bar\"><i style=\"width:56.7%\"><\/i><\/div><em>8,0<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-it.png\" alt=\"Bandeira da It\u00e1lia\" loading=\"lazy\" style=\"width:22px\"><span>It\u00e1lia<\/span><\/b><div class=\"bar\"><i style=\"width:56.7%\"><\/i><\/div><em>8,0<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-pt.png\" alt=\"Bandeira de Portugal\" loading=\"lazy\" style=\"width:22px\"><span>Portugal<\/span><\/b><div class=\"bar\"><i style=\"width:53.2%\"><\/i><\/div><em>7,5<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-se.png\" alt=\"Bandeira da Su\u00e9cia\" loading=\"lazy\" style=\"width:22px\"><span>Su\u00e9cia<\/span><\/b><div class=\"bar\"><i style=\"width:51.1%\"><\/i><\/div><em>7,2<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-es.png\" alt=\"Bandeira da Espanha\" loading=\"lazy\" style=\"width:22px\"><span>Espanha<\/span><\/b><div class=\"bar\"><i style=\"width:48.9%\"><\/i><\/div><em>6,9<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-ar.png\" alt=\"Bandeira da Argentina\" loading=\"lazy\" style=\"width:22px\"><span>Argentina<\/span><\/b><div class=\"bar\"><i style=\"width:48.2%\"><\/i><\/div><em>6,8<\/em><\/div>\n    <div class=\"r\" style=\"background:#fbe3e4;outline:1.5px dashed var(--red);border-radius:6px;padding:4px 0\"><b style=\"display:flex;align-items:center;gap:8px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-br.png\" alt=\"Bandeira do Brasil\" loading=\"lazy\" style=\"width:22px\"><span>Brasil<\/span><\/b><div class=\"bar\"><i style=\"width:14.9%\"><\/i><\/div><em>2,1<\/em><\/div>\n  <\/div>\n  <div style=\"display:flex;align-items:center;justify-content:flex-end;gap:12px;flex-wrap:wrap;margin-top:14px\">\n    <span style=\"border:2px solid var(--red);color:var(--red);border-radius:50%;padding:4px 16px;font-weight:800;font-size:15px\">3,9x<\/span>\n    <span style=\"font-size:14px\">Mediana do top-10<\/span>\n    <span style=\"background:var(--navy);color:#fff;border-radius:6px;padding:6px 18px;font-weight:800;font-size:16px\">8,01<\/span>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Euromonitor; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Quando o assunto \u00e9 sair para comer uma sobremesa fora de casa, o sorvete \u00e9 a categoria mais popular<\/h2>\n  <div class=\"pil-sub\"><span>Consumo fora do domic\u00edlio vs. consumo total (2018)<\/span><\/div>\n  <span class=\"pil-unit\">%<\/span>\n  <div class=\"pil-hbars\" role=\"img\" aria-label=\"Consumo fora do domic\u00edlio sobre o consumo total, em 2018: Sorvete 37,2%; Chocolates 25,8%; Doces a base de amendoim 20,0%; Doces a base de leite 19,8%; Bolos 18,6%; Iogurtes 10,6%\" style=\"margin-top:10px;gap:12px\">\n    <div class=\"r\" style=\"background:var(--card);outline:1.5px dashed var(--blue);border-radius:8px;padding:6px 0\"><b style=\"display:flex;align-items:center;gap:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-sorvete.png\" alt=\"\u00cdcone de sorvete\" loading=\"lazy\" style=\"width:26px;mix-blend-mode:multiply\"><span>Sorvete<\/span><\/b><div class=\"bar\"><i style=\"width:100%\"><\/i><\/div><em>37,2%<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-chocolate.png\" alt=\"\u00cdcone de barra de chocolate\" loading=\"lazy\" style=\"width:32px;mix-blend-mode:multiply\"><span>Chocolates<\/span><\/b><div class=\"bar\"><i style=\"width:69.4%\"><\/i><\/div><em>25,8%<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-amendoim.png\" alt=\"\u00cdcone de amendoim\" loading=\"lazy\" style=\"width:32px;mix-blend-mode:multiply\"><span>Doces a base de amendoim<\/span><\/b><div class=\"bar\"><i style=\"width:53.8%\"><\/i><\/div><em>20,0%<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-leite.png\" alt=\"\u00cdcone de caixa de leite\" loading=\"lazy\" style=\"width:26px;mix-blend-mode:multiply\"><span>Doces a base de leite<\/span><\/b><div class=\"bar\"><i style=\"width:53.2%\"><\/i><\/div><em>19,8%<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-bolos.png\" alt=\"\u00cdcone de bolo\" loading=\"lazy\" style=\"width:32px;mix-blend-mode:multiply\"><span>Bolos<\/span><\/b><div class=\"bar\"><i style=\"width:50%\"><\/i><\/div><em>18,6%<\/em><\/div>\n    <div class=\"r\"><b style=\"display:flex;align-items:center;gap:10px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-iogurtes.png\" alt=\"\u00cdcone de pote de iogurte\" loading=\"lazy\" style=\"width:26px;mix-blend-mode:multiply\"><span>Iogurtes<\/span><\/b><div class=\"bar\"><i style=\"width:28.5%\"><\/i><\/div><em>10,6%<\/em><\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: IBGE; ABIS; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Por esse motivo, a maioria dos players opta por abrir lojas para melhorar a experi\u00eancia e fortalecer o relacionamento com os clientes<\/h2>\n  <div class=\"pil-sub\"><span>Cria\u00e7\u00e3o da experi\u00eancia do cliente<\/span><\/div>\n  <div class=\"pil-card\" style=\"background:var(--blue);color:#fff;display:grid;grid-template-columns:64px 1fr;gap:14px;align-items:center;box-shadow:none;border-radius:0\">\n    <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-valor.png\" alt=\"\u00cdcone de m\u00e3o segurando um cliente com tr\u00eas estrelas\" loading=\"lazy\">\n    <div><h3 style=\"color:#fff;font-size:16px\">Cria\u00e7\u00e3o de valor para o cliente<\/h3><span>Marcas com produtos de alta qualidade e experi\u00eancias de consumo excepcionais criam la\u00e7os duradouros entre marca e consumidor, resultando em compras recorrentes<\/span><\/div>\n  <\/div>\n  <div style=\"width:0;height:0;margin:0 auto 18px;border-left:60px solid transparent;border-right:60px solid transparent;border-top:18px solid var(--card)\"><\/div>\n  <div class=\"pil-grid3\">\n    <div><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-ambiente.png\" alt=\"\u00cdcone de loja\" loading=\"lazy\" style=\"width:80px;margin:0 auto 12px;mix-blend-mode:multiply\"><p class=\"pil-p\"><b>Ambiente aconchegante:<\/b> Os clientes valorizam o ponto de venda, que \u00e9 parte integrante da cria\u00e7\u00e3o da experi\u00eancia de consumo e aumenta o valor percebido do produto<\/p><\/div>\n    <div><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-acomp.png\" alt=\"\u00cdcone de lista\" loading=\"lazy\" style=\"width:80px;margin:0 auto 12px;mix-blend-mode:multiply\"><p class=\"pil-p\"><b>Acompanhamentos:<\/b> Oferecer uma ampla gama de produtos para complementar e potencializar o sabor do sorvete, o que melhora a experi\u00eancia do cliente<\/p><\/div>\n    <div><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ic-tamanho.png\" alt=\"\u00cdcone de copo medidor\" loading=\"lazy\" style=\"width:80px;margin:0 auto 12px;mix-blend-mode:multiply\"><p class=\"pil-p\"><b>Tamanho personaliz\u00e1vel:<\/b> Oferecer a possibilidade de personalizar o tamanho da por\u00e7\u00e3o \u00e9 fundamental para atender \u00e0s diversas necessidades dos clientes<\/p><\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Mintel; Companhia; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>A atividade de M&amp;A est\u00e1 crescendo no mercado de sorvetes, j\u00e1 que muitos players est\u00e3o buscando aproveitar as tend\u00eancias positivas do setor (1\/2)<\/h2>\n  <div class=\"pil-sub\"><span>Cria\u00e7\u00e3o da experi\u00eancia do cliente<\/span><\/div>\n  <div class=\"pil-grid5\">\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2016<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-br.png\" alt=\"Brasil\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-bacio.png\" alt=\"Bacio di Latte\" loading=\"lazy\" style=\"max-height:64px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-tmg.png\" alt=\"TMG\" loading=\"lazy\" style=\"max-height:44px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-financeiro.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Financeiro<\/i><\/span><\/div>\n    <\/div>\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2016<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-br.png\" alt=\"Brasil\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-rochinha.png\" alt=\"Rochinha Sorvetes\" loading=\"lazy\" style=\"max-height:64px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <p style=\"text-align:center;margin:4px 0 10px\">R.A.M.F Administra\u00e7\u00e3o e Participa\u00e7\u00e3o<\/p>\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-financeiro.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Financeiro<\/i><\/span><\/div>\n    <\/div>\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2017<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-br.png\" alt=\"Brasil\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-sdflc.png\" alt=\"Grupo SDFLC food tech innovation\" loading=\"lazy\" style=\"max-height:64px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-frutarom.png\" alt=\"Frutarom\" loading=\"lazy\" style=\"max-height:30px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-estrategico.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Estrat\u00e9gico<\/i><\/span><\/div>\n    <\/div>\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2018<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-us.png\" alt=\"Estados Unidos\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ciaobella.png\" alt=\"Ciao Bella Gelato Sorbetto\" loading=\"lazy\" style=\"max-height:64px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-highroad.png\" alt=\"High Road Craft Ice Cream\" loading=\"lazy\" style=\"max-height:64px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-estrategico.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Estrat\u00e9gico<\/i><\/span><\/div>\n    <\/div>\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2019<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-es.png\" alt=\"Espanha\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-icfc.png\" alt=\"ICFC Ice Cream Factory Comaker\" loading=\"lazy\" style=\"max-height:34px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ferrero.png\" alt=\"Ferrero\" loading=\"lazy\" style=\"max-height:26px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-estrategico.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Estrat\u00e9gico<\/i><\/span><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: S&amp;P Capital IQ; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>A atividade de M&amp;A est\u00e1 crescendo no mercado de sorvetes, j\u00e1 que muitos players est\u00e3o buscando aproveitar as tend\u00eancias positivas do setor (2\/2)<\/h2>\n  <div class=\"pil-sub\"><span>Cria\u00e7\u00e3o da experi\u00eancia do cliente<\/span><\/div>\n  <div class=\"pil-grid5\">\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2020<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-us.png\" alt=\"Estados Unidos\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-haagendazs.png\" alt=\"H\u00e4agen-Dazs\" loading=\"lazy\" style=\"max-height:56px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-froneri.png\" alt=\"Froneri\" loading=\"lazy\" style=\"max-height:40px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-financeiro.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Financeiro<\/i><\/span><\/div>\n    <\/div>\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2021<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-fi.png\" alt=\"Finl\u00e2ndia\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-kaveria.png\" alt=\"3 Kaveria\" loading=\"lazy\" style=\"max-height:64px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-sentica.png\" alt=\"Sentica Partners\" loading=\"lazy\" style=\"max-height:40px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-financeiro.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Financeiro<\/i><\/span><\/div>\n    <\/div>\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2022<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl-us.png\" alt=\"Estados Unidos\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-wells.png\" alt=\"Wells, a family company, since 1913\" loading=\"lazy\" style=\"max-height:56px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-ferrero.png\" alt=\"Ferrero\" loading=\"lazy\" style=\"max-height:26px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-estrategico.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Estrat\u00e9gico<\/i><\/span><\/div>\n    <\/div>\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2022<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl6-cl.png\" alt=\"Chile\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-sanfrancisco.png\" alt=\"San Francisco de Loncomilla, desde 1975\" loading=\"lazy\" style=\"max-height:56px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-carozzi.png\" alt=\"Carozzi\" loading=\"lazy\" style=\"max-height:30px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-estrategico.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Estrat\u00e9gico<\/i><\/span><\/div>\n    <\/div>\n    <div class=\"pil-card\">\n      <h3 style=\"display:flex;justify-content:space-between;align-items:center\"><span>2023<\/span><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-fl6-my.png\" alt=\"Mal\u00e1sia\" loading=\"lazy\" style=\"width:22px\"><\/h3>\n      <span class=\"pil-unit\">Target<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-insidescoop.png\" alt=\"Inside Scoop\" loading=\"lazy\" style=\"max-height:56px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <span class=\"pil-unit\">Investidor<\/span>\n      <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-farmfresh.png\" alt=\"Farm Fresh\" loading=\"lazy\" style=\"max-height:64px;margin:4px auto 10px;mix-blend-mode:multiply\">\n      <div style=\"display:flex;align-items:center;gap:6px;font-size:12px\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5109-leg-estrategico.png\" alt=\"-\" loading=\"lazy\" style=\"width:18px\"><span><i>Comprador Estrat\u00e9gico<\/i><\/span><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: S&amp;P Capital IQ; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Over the last decade, Brazil has experienced an average temperature rise of 1.5 degrees Celsius. Given this warming scenario, the idea of cooling off with a delicious ice cream becomes increasingly appealing.<\/p>","protected":false},"author":1,"featured_media":5102,"template":"","meta":[],"class_list":["post-5109","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/5102"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}