{"id":5088,"date":"2024-04-18T16:50:51","date_gmt":"2024-04-18T19:50:51","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/o-setor-de-radio-no-brasil\/"},"modified":"2026-09-29T15:18:08","modified_gmt":"2026-09-29T18:18:08","slug":"o-setor-de-radio-no-brasil","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/o-setor-de-radio-no-brasil\/","title":{"rendered":"The Radio Sector in Brazil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O r\u00e1dio tem sido um companheiro constante na vida cotidiana dos brasileiros por v\u00e1rias d\u00e9cadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo diante de in\u00fameras inova\u00e7\u00f5es e transforma\u00e7\u00f5es no setor de comunica\u00e7\u00e3o, o r\u00e1dio mant\u00e9m sua relev\u00e2ncia, apresentando n\u00fameros robustos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A seguir, apresentamos alguns dos principais destaques deste setor t\u00e3o tradicional, que desempenha um papel crucial na vida dos brasileiros:<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec h2{background:var(--navy);color:#fff;font-size:19px;line-height:1.35;font-weight:700;padding:16px 20px;border-radius:0 0 28px 0;margin:0 0 20px;text-wrap:balance}\n.pil-sub{font-size:14px;font-weight:700;color:var(--navy);border-bottom:2px solid var(--navy);padding-bottom:6px;margin:0 0 16px;display:flex;justify-content:space-between;gap:12px;align-items:flex-end}\n.pil-tag{color:var(--red);border-top:2px solid var(--red);border-bottom:2px solid var(--red);font-size:12px;padding:2px 8px;white-space:nowrap}\n.pil-unit{font-size:12px;font-style:italic;color:#999;font-weight:700}\n.pil-src{font-size:11px;color:#777;margin-top:14px;line-height:1.5}\n.pil-p{font-size:14px;line-height:1.6;margin:0 0 12px}\n.pil-note{display:flex;gap:12px;align-items:center;background:var(--pale);border:1.5px dashed var(--navy);border-radius:10px;padding:12px 16px;font-size:14px;line-height:1.55;margin-top:18px}\n.pil-note::before{content:\"\";flex:none;width:26px;height:26px;border-radius:50%;background:var(--navy) url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='1.8' stroke-linecap='round'%3E%3Cpath d='M9 18h6M10 21h4M12 3a6 6 0 0 0-3.5 10.9c.6.5 1 1.2 1 2.1h5c0-.9.4-1.6 1-2.1A6 6 0 0 0 12 3z'\/%3E%3C\/svg%3E\") center\/16px no-repeat}\n.pil-note.solid{border-style:solid;background:#fff;box-shadow:0 2px 6px rgba(0,0,0,.12)}\n.pil-note.solid::before{display:none}\n.pil-grid2{display:grid;grid-template-columns:1fr 1fr;gap:24px}\n.pil-grid2.wide-left{grid-template-columns:1.75fr 1fr}\n.pil-grid2.wide-right{grid-template-columns:1fr 1.75fr}\n.pil-grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}\n.pil-grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}\n.pil-grid5{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}\n.pil-grid2>*,.pil-grid3>*,.pil-grid4>*,.pil-grid5>*{min-width:0}\n.pil-legend{font-size:12px;display:flex;gap:14px;justify-content:flex-end;flex-wrap:wrap;margin-bottom:6px}\n.pil-legend span{display:inline-flex;align-items:center;gap:6px}\n.pil-legend i{width:14px;height:10px;display:inline-block}\n\/* grafico de colunas: .pil-bars > div[style=height:%] > span (valor); .pil-years > span *\/\n.pil-bars{display:flex;align-items:flex-end;gap:2.2%;height:240px;border-bottom:1.5px solid #333;padding:22px 1% 0}\n.pil-bars>div{flex:1;background:var(--light);position:relative;min-height:1px}\n.pil-bars>div.e{background:var(--blue)}\n.pil-bars>div.cur{background:var(--navy)}\n.pil-bars>div>span{position:absolute;top:-19px;left:50%;transform:translateX(-50%);font-size:12px;white-space:nowrap}\n.pil-years{display:flex;gap:2.2%;padding:4px 1% 0;font-size:11px;text-align:center}\n.pil-years span{flex:1}\n.pil-cagr{text-align:center;font-size:12px;font-weight:700}\n.pil-cagr span{display:inline-block;border:1.5px solid #222;border-radius:50%;padding:2px 8px;margin-top:4px}\n\/* barras horizontais: .pil-hbars > .r > (b nome) (.bar > i[style=width:%]) (em valor) *\/\n.pil-hbars{display:grid;gap:8px;font-size:13px}\n.pil-hbars .r{display:grid;grid-template-columns:minmax(90px,30%) 1fr auto;gap:10px;align-items:center}\n.pil-hbars .bar{background:var(--pale);height:18px}\n.pil-hbars .bar i{display:block;height:100%;background:var(--blue)}\n.pil-hbars em{font-style:normal;font-weight:700;color:var(--navy);min-width:48px;text-align:right}\n\/* cartoes de numeros *\/\n.pil-box{border:2px solid var(--navy);border-radius:0 0 10px 10px;background:#fff}\n.pil-box>h3{margin:0;background:var(--navy);color:#fff;font-size:14px;text-align:center;padding:8px}\n.pil-stat{text-align:center;padding:16px 14px;font-size:13px;line-height:1.45}\n.pil-stat strong{display:block;font-size:40px;color:var(--blue);font-weight:800;line-height:1.1}\n.pil-stat strong small{font-size:22px}\n.pil-stat em{font-style:normal;color:var(--blue);font-weight:700}\n.pil-card{background:#fff;border-radius:12px;box-shadow:0 1px 5px rgba(0,0,0,.14);padding:14px 16px;font-size:13px;line-height:1.5}\n.pil-card h3{font-size:15px;color:var(--navy);margin:0 0 8px}\n.pil-card.tint{background:var(--card);box-shadow:none}\n\/* listas e fatos *\/\n.pil-list{margin:0;padding-left:18px;font-size:14px;line-height:1.6}\n.pil-list li{margin-bottom:6px}\n.pil-fact{font-size:14px;line-height:1.5;padding-left:14px;border-left:3px solid var(--light)}\n.pil-fact.dark{border-color:var(--navy)}\n.pil-fact b{color:var(--navy)}\n.pil-fact big{font-size:20px;font-weight:800;color:var(--navy)}\n.pil-hl{color:var(--blue);font-weight:700}\n\/* tabela *\/\n.pil-tw{overflow-x:auto}\n.pil-table{width:100%;border-collapse:collapse;font-size:13px}\n.pil-table th{background:var(--navy);color:#fff;text-align:left;padding:8px 10px;font-weight:700}\n.pil-table td{padding:7px 10px;border-bottom:1px solid #d8dce4;vertical-align:top}\n.pil-table tr:nth-child(even) td{background:#f5f6f9}\n.pil-table .n{text-align:right;font-variant-numeric:tabular-nums;white-space:nowrap}\n\/* linha do tempo *\/\n.pil-time{display:grid;gap:14px;border-left:2px dashed var(--light);padding-left:18px;margin-left:6px}\n.pil-time>div{position:relative;font-size:14px;line-height:1.5}\n.pil-time>div::before{content:\"\";position:absolute;left:-25px;top:5px;width:12px;height:12px;border-radius:50%;background:var(--navy)}\n.pil-time b.y{display:block;color:var(--light);font-size:16px;font-weight:800}\n\/* figuras (recortes do slide) *\/\n.pil-fig{margin:0}\n.pil-fig figcaption{text-align:center;font-weight:800;color:var(--light);font-size:16px;margin-top:4px}\n.pil-brand{background:var(--card);border-radius:14px;overflow:hidden}\n.pil-brand p{margin:0;text-align:center;font-size:20px;font-weight:800;font-style:italic;color:var(--navy);padding:10px 0 12px}\n@media (max-width:700px){\n  .pil-grid2,.pil-grid2.wide-left,.pil-grid2.wide-right{grid-template-columns:1fr}\n  .pil-grid3,.pil-grid4,.pil-grid5{grid-template-columns:1fr 1fr}\n  .pil-sec h2{font-size:17px}\n  .pil-bars{height:180px}\n  .pil-bars>div>span{font-size:10px}\n  .pil-years{font-size:9px}\n}\n@media (max-width:480px){\n  .pil-bars{gap:1.2%}\n  .pil-years{gap:1.2%;font-size:8px}\n  .pil-bars>div>span{font-size:8px;letter-spacing:-.3px}\n  .pil-bars:has(>div:nth-child(13))>div>span{writing-mode:vertical-rl;transform:translateX(-50%) rotate(180deg);top:auto;bottom:100%;padding-bottom:2px}\n  .pil-years:has(>span:nth-child(13)) span{writing-mode:vertical-rl;transform:rotate(180deg);margin:0 auto}\n}\n<\/style>\n<div class=\"pil\">\n\n<section class=\"pil-sec\">\n  <h2>Mesmo em 2024, o r\u00e1dio continua a ser o 2\u00ba meio de comunica\u00e7\u00e3o mais popular no Brasil<\/h2>\n  <div class=\"pil-sub\"><span>Meios de comunica\u00e7\u00e3o mais confi\u00e1veis<sup>(1,2)<\/sup><\/span><\/div>\n  <div style=\"display:flex;justify-content:space-between;align-items:center\"><span class=\"pil-unit\">%<\/span><span class=\"pil-legend\" style=\"margin:0\"><span><i style=\"background:var(--blue)\"><\/i><span>% dos entrevistados<\/span><\/span><\/span><\/div>\n  <div class=\"pil-bars\" style=\"margin-top:8px\" role=\"img\" aria-label=\"Meios de comunica\u00e7\u00e3o mais confi\u00e1veis, em % dos entrevistados: TV 43%; R\u00e1dio 38%; Sites de not\u00edcia 16%; Rede social 7%; Outros 7%; Jornais 6%; Revistas 4%\">\n    <div class=\"e\" style=\"height:100%\"><span>43%<\/span><\/div>\n    <div style=\"height:88.4%;outline:2px dashed var(--navy);outline-offset:3px\"><span>38%<\/span><\/div>\n    <div class=\"e\" style=\"height:37.2%\"><span>16%<\/span><\/div>\n    <div class=\"e\" style=\"height:16.3%\"><span>7%<\/span><\/div>\n    <div class=\"e\" style=\"height:16.3%\"><span>7%<\/span><\/div>\n    <div class=\"e\" style=\"height:14%\"><span>6%<\/span><\/div>\n    <div class=\"e\" style=\"height:9.3%\"><span>4%<\/span><\/div>\n  <\/div>\n  <div class=\"pil-years\" style=\"font-size:12px\"><span>TV<\/span><span><b>R\u00e1dio<\/b><\/span><span>Sites de not\u00edcia<\/span><span>Rede social<\/span><span>Outros<\/span><span>Jornais<\/span><span>Revistas<\/span><\/div>\n  <div class=\"pil-src\">(1) Mar\u00e7o\/2023; (2) A soma ultrapassa 100% devido a m\u00faltiplas respostas. Fonte: Instituto Ranking Brasil Intelig\u00eancia; Statista; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Para os brasileiros, o r\u00e1dio destaca-se especialmente como fonte de not\u00edcias<\/h2>\n  <div class=\"pil-sub\"><span>Assuntos mais ouvidos no r\u00e1dio<sup>(1,2)<\/sup><\/span><\/div>\n  <div style=\"display:flex;justify-content:space-between;align-items:center\"><span class=\"pil-unit\">%<\/span><span class=\"pil-legend\" style=\"margin:0\"><span><i style=\"background:var(--blue)\"><\/i><span>% dos entrevistados<\/span><\/span><\/span><\/div>\n  <div class=\"pil-hbars\" style=\"margin-top:10px\" role=\"img\" aria-label=\"Assuntos mais ouvidos no r\u00e1dio, em % dos entrevistados: Not\u00edcias 46%; M\u00fasica 41%; Esportes 33%; Religi\u00e3o 26%; Previs\u00e3o do tempo 21%; Tr\u00e2nsito 20%\">\n    <div class=\"r\"><b>Not\u00edcias<\/b><div class=\"bar\"><i style=\"width:100%\"><\/i><\/div><em>46%<\/em><\/div>\n    <div class=\"r\"><b>M\u00fasica<\/b><div class=\"bar\"><i style=\"width:89.1%\"><\/i><\/div><em>41%<\/em><\/div>\n    <div class=\"r\"><b>Esportes<\/b><div class=\"bar\"><i style=\"width:71.7%\"><\/i><\/div><em>33%<\/em><\/div>\n    <div class=\"r\"><b>Religi\u00e3o<\/b><div class=\"bar\"><i style=\"width:56.5%\"><\/i><\/div><em>26%<\/em><\/div>\n    <div class=\"r\"><b>Previs\u00e3o do tempo<\/b><div class=\"bar\"><i style=\"width:45.7%\"><\/i><\/div><em>21%<\/em><\/div>\n    <div class=\"r\"><b>Tr\u00e2nsito<\/b><div class=\"bar\"><i style=\"width:43.5%\"><\/i><\/div><em>20%<\/em><\/div>\n  <\/div>\n  <div class=\"pil-src\">(1) Mar\u00e7o\/2023; (2) A soma ultrapassa 100% devido a m\u00faltiplas respostas. Fonte: Instituto Ranking Brasil Intelig\u00eancia; Statista; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>O r\u00e1dio tamb\u00e9m continua a ser o meio de comunica\u00e7\u00e3o que prende mais a aten\u00e7\u00e3o dos brasileiros<\/h2>\n  <div class=\"pil-sub\"><span>Segundos por inser\u00e7\u00e3o<sup>(1)<\/sup><\/span><\/div>\n  <div style=\"display:flex;justify-content:space-between;align-items:center\"><span class=\"pil-unit\">Quantidade m\u00e9dia<\/span><span class=\"pil-legend\" style=\"margin:0\"><span><i style=\"background:var(--blue)\"><\/i><span>Segundos<\/span><\/span><\/span><\/div>\n  <div class=\"pil-grid2 wide-left\" style=\"margin-top:10px;align-items:end\">\n    <div>\n      <div class=\"pil-bars\" role=\"img\" aria-label=\"Segundos de aten\u00e7\u00e3o por inser\u00e7\u00e3o, quantidade m\u00e9dia: R\u00e1dio 10,1; V\u00eddeo on-line 6,1; TV 4,4; M\u00eddias sociais 3,9; Site (Ads) 1,4\">\n        <div style=\"height:100%\"><span>10,1<\/span><\/div>\n        <div class=\"e\" style=\"height:60.4%\"><span>6,1<\/span><\/div>\n        <div class=\"e\" style=\"height:43.6%\"><span>4,4<\/span><\/div>\n        <div class=\"e\" style=\"height:38.6%\"><span>3,9<\/span><\/div>\n        <div class=\"e\" style=\"height:13.9%\"><span>1,4<\/span><\/div>\n      <\/div>\n      <div class=\"pil-years\" style=\"font-size:12px\"><span>R\u00e1dio<\/span><span>V\u00eddeo on-line<\/span><span>TV<\/span><span>M\u00eddias sociais<\/span><span>Site (Ads)<\/span><\/div>\n    <\/div>\n    <div style=\"display:grid;gap:12px\">\n      <div class=\"pil-card\" style=\"border-radius:24px\"><p class=\"pil-p\" style=\"margin:0\">A quantidade de segundos atentos em uma inser\u00e7\u00e3o de r\u00e1dio \u00e9 <b style=\"font-size:26px;color:var(--blue)\">2,5x<\/b> maior do que na TV<\/p><\/div>\n      <div class=\"pil-card\" style=\"border:2px solid var(--navy);border-radius:0\"><p class=\"pil-p\" style=\"margin:0\"><i>Uma pesquisa realizada nos Estados Unidos em 2023 revelou que, em m\u00e9dia, <b>as pessoas prestam aten\u00e7\u00e3o \u00e0s inser\u00e7\u00f5es de r\u00e1dio por cerca de 10 segundos<\/b><\/i><\/p><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-note\"><span><b style=\"font-size:28px\">40%<\/b> dos entrevistados recordam o conte\u00fado ouvido no r\u00e1dio, destacando-o como um dos meios mais eficazes na gera\u00e7\u00e3o de lembran\u00e7a de marca.<\/span><\/div>\n  <div class=\"pil-src\">(1) \u201cInser\u00e7\u00e3o\u201d se refere a an\u00fancios comerciais, jingles ou mensagens promocionais adicionados \u00e0 programa\u00e7\u00e3o em andamento de cada respectivo meio de comunica\u00e7\u00e3o. Fonte: Lumen Research; Statista; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Em 2022, o r\u00e1dio no Brasil alcan\u00e7ou uma ampla audi\u00eancia&#8230;<\/h2>\n  <div class=\"pil-sub\"><span>R\u00e1dio no Brasil<\/span><\/div>\n  <div style=\"display:grid;gap:12px\">\n    <div class=\"pil-fact dark\"><span><big style=\"font-size:26px;color:var(--blue)\">3h58<\/big> \u00e9 o <b>tempo<\/b> m\u00e9dio que cada ouvinte passa <b>escutando ao r\u00e1dio por dia<\/b><\/span><\/div>\n    <div class=\"pil-fact dark\"><span><big style=\"font-size:26px;color:var(--blue)\">58%<\/big> das pessoas <b>escutaram r\u00e1dio na mesma ou em maior quantidade<\/b> em 2022 quando comparado a 2021<\/span><\/div>\n  <\/div>\n  <div class=\"pil-sub\" style=\"margin-top:26px\"><span>R\u00e1dios ativas<\/span><\/div>\n  <div style=\"display:flex;justify-content:space-between;align-items:center\"><span class=\"pil-unit\"># de r\u00e1dios<\/span><span class=\"pil-legend\" style=\"margin:0\"><span><i style=\"background:var(--blue)\"><\/i><span>N\u00famero de r\u00e1dios<\/span><\/span><\/span><\/div>\n  <div class=\"pil-note solid\" style=\"margin:10px 0 14px\"><span>Das 20 maiores r\u00e1dios do Brasil<sup>(1)<\/sup>, <b style=\"color:var(--blue)\">75%<\/b> est\u00e3o na regi\u00e3o Sudeste<\/span><\/div>\n  <div class=\"pil-bars\" role=\"img\" aria-label=\"R\u00e1dios ativas por regi\u00e3o: Sudeste 2.179; Nordeste 1.831; Sul 1.633; Centro-Oeste 664; Norte 437\">\n    <div class=\"e\" style=\"height:100%\"><span>2.179<\/span><\/div>\n    <div class=\"e\" style=\"height:84%\"><span>1.831<\/span><\/div>\n    <div class=\"e\" style=\"height:74.9%\"><span>1.633<\/span><\/div>\n    <div class=\"e\" style=\"height:30.5%\"><span>664<\/span><\/div>\n    <div class=\"e\" style=\"height:20.1%\"><span>437<\/span><\/div>\n  <\/div>\n  <div class=\"pil-years\" style=\"font-size:12px\"><span>Sudeste<\/span><span>Nordeste<\/span><span>Sul<\/span><span>Centro-Oeste<\/span><span>Norte<\/span><\/div>\n  <div class=\"pil-src\">(1) Em n\u00famero de visitas. Fonte: Kantar IBOPE Media; Radios.com.br; The Business Research Company; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>&#8230; sendo ouvida por 83% da popula\u00e7\u00e3o nas principais regi\u00f5es metropolitanas do pa\u00eds<\/h2>\n  <div class=\"pil-sub\"><span>Ouvintes nos grandes centros urbanos<\/span><\/div>\n  <span class=\"pil-unit\">% da popula\u00e7\u00e3o que consome r\u00e1dio<\/span>\n  <div class=\"pil-grid4\" style=\"margin-top:12px;gap:12px\">\n    <div class=\"pil-card\" style=\"border:2px dashed #555;border-top:6px solid #45454d\"><div class=\"pil-fact\" style=\"border-color:#45454d;margin-bottom:8px\"><big>85%<\/big> Grande Fortaleza<\/div><div class=\"pil-fact\" style=\"border-color:#45454d;margin-bottom:8px\"><big>78%<\/big> Grande Recife<\/div><div class=\"pil-fact\" style=\"border-color:#45454d\"><big>79%<\/big> Grande Salvador<\/div><\/div>\n    <div class=\"pil-card\" style=\"border:2px dashed #555;border-top:6px solid #7f7f7f\"><div class=\"pil-fact\" style=\"border-color:#7f7f7f;margin-bottom:8px\"><big style=\"color:#7f7f7f\">81%<\/big> Grande S\u00e3o Paulo<\/div><div class=\"pil-fact\" style=\"border-color:#7f7f7f;margin-bottom:8px\"><big style=\"color:#7f7f7f\">90%<\/big> Belo Horizonte<\/div><div class=\"pil-fact\" style=\"border-color:#7f7f7f;margin-bottom:8px\"><big style=\"color:#7f7f7f\">83%<\/big> Rio de Janeiro<\/div><div class=\"pil-fact\" style=\"border-color:#7f7f7f\"><big style=\"color:#7f7f7f\">82%<\/big> Vit\u00f3ria<\/div><\/div>\n    <div class=\"pil-card\" style=\"border:2px dashed #555;border-top:6px solid var(--blue)\"><div class=\"pil-fact\" style=\"border-color:var(--blue);margin-bottom:8px\"><big style=\"color:var(--blue)\">84%<\/big> Grande Curitiba<\/div><div class=\"pil-fact\" style=\"border-color:var(--blue);margin-bottom:8px\"><big style=\"color:var(--blue)\">85%<\/big> Grande Florian\u00f3polis<\/div><div class=\"pil-fact\" style=\"border-color:var(--blue)\"><big style=\"color:var(--blue)\">86%<\/big> Grande Porto Alegre<\/div><\/div>\n    <div class=\"pil-card\" style=\"border:2px dashed #555;border-top:6px solid var(--light)\"><div class=\"pil-fact\" style=\"border-color:var(--light);margin-bottom:8px\"><big style=\"color:var(--light)\">82%<\/big> Grande Goi\u00e2nia<\/div><div class=\"pil-fact\" style=\"border-color:var(--light)\"><big style=\"color:var(--light)\">82%<\/big> Distrito Federal<\/div><\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Kantar IBOPE Media; Radios.com.br; The Business Research Company; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Radio has been a constant companion in the daily lives of Brazilians for several decades.<br \/>\nEven in the face of countless innovations and transformations in the communications sector, radio maintains its relevance, presenting robust numbers.<\/p>","protected":false},"author":1,"featured_media":5082,"template":"","meta":[],"class_list":["post-5088","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/5082"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}