{"id":5074,"date":"2024-05-23T14:54:54","date_gmt":"2024-05-23T17:54:54","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/visao-geral-do-setor-supermercadista-brasileiro\/"},"modified":"2026-09-29T15:09:23","modified_gmt":"2026-09-29T18:09:23","slug":"visao-geral-do-setor-supermercadista-brasileiro","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/visao-geral-do-setor-supermercadista-brasileiro\/","title":{"rendered":"Overview of the Brazilian supermarket sector"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Em 2023, o setor supermercadista no Brasil atingiu um faturamento total de R$ 1 trilh\u00e3o, operando por meio de diversas modalidades e canais de distribui\u00e7\u00e3o. Este montante representou mais de 9% do PIB do pa\u00eds e proporcionou emprego, direta ou indiretamente, a mais de 9 milh\u00f5es de pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No setor, apesar da presen\u00e7a de mais de 300 mil empresas atuantes, observa-se uma not\u00e1vel concentra\u00e7\u00e3o de mercado. Cerca de 22% do faturamento total \u00e9 dominado pelos tr\u00eas principais conglomerados do ramo \u2014 Carrefour, Assa\u00ed e Grupo Mateus \u2014 que, juntos, acumularam uma receita superior a R$ 218 bilh\u00f5es em 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em paralelo, a distribui\u00e7\u00e3o geogr\u00e1fica do setor tamb\u00e9m mostra uma concentra\u00e7\u00e3o significativa. A regi\u00e3o Sudeste \u00e9 respons\u00e1vel por mais de 50% do faturamento total do setor supermercadista, com o estado de S\u00e3o Paulo, sozinho, representando 33% do total nacional.<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec h2{background:var(--navy);color:#fff;font-size:19px;line-height:1.35;font-weight:700;padding:16px 20px;border-radius:0 0 28px 0;margin:0 0 20px;text-wrap:balance}\n.pil-sub{font-size:14px;font-weight:700;color:var(--navy);border-bottom:2px solid var(--navy);padding-bottom:6px;margin:0 0 16px;display:flex;justify-content:space-between;gap:12px;align-items:flex-end}\n.pil-tag{color:var(--red);border-top:2px solid var(--red);border-bottom:2px solid 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var(--light);padding-left:18px;margin-left:6px}\n.pil-time>div{position:relative;font-size:14px;line-height:1.5}\n.pil-time>div::before{content:\"\";position:absolute;left:-25px;top:5px;width:12px;height:12px;border-radius:50%;background:var(--navy)}\n.pil-time b.y{display:block;color:var(--light);font-size:16px;font-weight:800}\n\/* figuras (recortes do slide) *\/\n.pil-fig{margin:0}\n.pil-fig figcaption{text-align:center;font-weight:800;color:var(--light);font-size:16px;margin-top:4px}\n.pil-brand{background:var(--card);border-radius:14px;overflow:hidden}\n.pil-brand p{margin:0;text-align:center;font-size:20px;font-weight:800;font-style:italic;color:var(--navy);padding:10px 0 12px}\n@media (max-width:700px){\n  .pil-grid2,.pil-grid2.wide-left,.pil-grid2.wide-right{grid-template-columns:1fr}\n  .pil-grid3,.pil-grid4,.pil-grid5{grid-template-columns:1fr 1fr}\n  .pil-sec h2{font-size:17px}\n  .pil-bars{height:180px}\n  .pil-bars>div>span{font-size:10px}\n  .pil-years{font-size:9px}\n}\n@media (max-width:480px){\n  .pil-bars{gap:1.2%}\n  .pil-years{gap:1.2%;font-size:8px}\n  .pil-bars>div>span{font-size:8px;letter-spacing:-.3px}\n  .pil-bars:has(>div:nth-child(13))>div>span{writing-mode:vertical-rl;transform:translateX(-50%) rotate(180deg);top:auto;bottom:100%;padding-bottom:2px}\n  .pil-years:has(>span:nth-child(13)) span{writing-mode:vertical-rl;transform:rotate(180deg);margin:0 auto}\n}\n<\/style>\n<div class=\"pil\">\n\n<section class=\"pil-sec\">\n  <h2>Em 2023, o setor supermercadista alcan\u00e7ou R$ 1 trilh\u00e3o em faturamento, representando +9% do PIB, e empregando +9 milh\u00f5es de pessoas<\/h2>\n  <div style=\"display:grid;gap:16px\">\n    <div style=\"display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:18px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-foto1.jpg\" alt=\"Foto de carrinho de compras com verduras em um corredor de supermercado\" loading=\"lazy\"><p style=\"margin:0;font-size:22px;font-weight:800;color:var(--navy);text-align:center\">+ R$ 1 trilh\u00e3o em faturamento<\/p><\/div>\n    <div style=\"display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:18px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-foto2.jpg\" alt=\"Foto desfocada de corredor de supermercado com carrinho em primeiro plano\" loading=\"lazy\"><p style=\"margin:0;font-size:22px;font-weight:800;color:var(--navy);text-align:center\">+ 9% do PIB do pa\u00eds<\/p><\/div>\n    <div style=\"display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:18px;align-items:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-foto3.jpg\" alt=\"Foto de trabalhador de capacete conferindo caixas em um estoque\" loading=\"lazy\"><p style=\"margin:0;font-size:22px;font-weight:800;color:var(--navy);text-align:center\">+ 9 milh\u00f5es de empregos<\/p><\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Receita federal; Sebrae; Nielsen IQ; ABRAS; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Canais de distribui\u00e7\u00e3o do varejo alimentar<\/h2>\n  <div class=\"pil-grid4\" style=\"gap:12px\">\n    <figure class=\"pil-fig pil-card\" style=\"border:2px solid var(--navy);border-radius:0;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-super.png\" alt=\"Ilustra\u00e7\u00e3o de supermercado\" loading=\"lazy\" style=\"margin:0 auto 8px\"><figcaption style=\"font-size:14px;font-weight:400;font-style:italic;color:var(--txt)\">Supermercado convencional<\/figcaption><\/figure>\n    <figure class=\"pil-fig pil-card\" style=\"border:2px solid var(--navy);border-radius:0;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-hiper.png\" alt=\"Ilustra\u00e7\u00e3o de hipermercado\" loading=\"lazy\" style=\"margin:0 auto 8px\"><figcaption style=\"font-size:14px;font-weight:400;font-style:italic;color:var(--txt)\">Hipermercado<\/figcaption><\/figure>\n    <figure class=\"pil-fig pil-card\" style=\"border:2px solid var(--navy);border-radius:0;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-vizinhanca.png\" alt=\"Ilustra\u00e7\u00e3o de loja de bairro com toldo\" loading=\"lazy\" style=\"margin:0 auto 8px\"><figcaption style=\"font-size:14px;font-weight:400;font-style:italic;color:var(--txt)\">Loja de vizinhan\u00e7a<\/figcaption><\/figure>\n    <figure class=\"pil-fig pil-card\" style=\"border:2px solid var(--navy);border-radius:0;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-conveniencia.png\" alt=\"Ilustra\u00e7\u00e3o de loja de conveni\u00eancia\" loading=\"lazy\" style=\"margin:0 auto 8px\"><figcaption style=\"font-size:14px;font-weight:400;font-style:italic;color:var(--txt)\">Loja de conveni\u00eancia<\/figcaption><\/figure>\n    <figure class=\"pil-fig pil-card\" style=\"border:2px solid var(--navy);border-radius:0;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-atacarejo.png\" alt=\"Ilustra\u00e7\u00e3o de atacarejo\" loading=\"lazy\" style=\"margin:0 auto 8px\"><figcaption style=\"font-size:14px;font-weight:400;font-style:italic;color:var(--txt)\">Atacarejo<\/figcaption><\/figure>\n    <figure class=\"pil-fig pil-card\" style=\"border:2px solid var(--navy);border-radius:0;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-conteiner.png\" alt=\"Ilustra\u00e7\u00e3o de mercado em cont\u00eainer ao lado de pr\u00e9dio\" loading=\"lazy\" style=\"margin:0 auto 8px\"><figcaption style=\"font-size:14px;font-weight:400;font-style:italic;color:var(--txt)\">Cont\u00eainer em condom\u00ednios<\/figcaption><\/figure>\n    <figure class=\"pil-fig pil-card\" style=\"border:2px solid var(--navy);border-radius:0;text-align:center\"><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-minimercado.png\" alt=\"Ilustra\u00e7\u00e3o de mercearia com frutas na frente\" loading=\"lazy\" style=\"margin:0 auto 8px\"><figcaption style=\"font-size:14px;font-weight:400;font-style:italic;color:var(--txt)\">Minimercados, mercearias, armaz\u00e9ns e hortifrutis<\/figcaption><\/figure>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Receita federal; Sebrae; Nielsen IQ; ABRAS; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>O principal canal de distribui\u00e7\u00e3o \u00e9 o atacarejo, sendo representado principalmente pelos grandes grupos econ\u00f4micos do segmento (1\/2)<\/h2>\n  <div class=\"pil-sub\"><span>Vis\u00e3o geral das principais redes supermercadista do Brasil<\/span><\/div>\n  <span class=\"pil-unit\">R$ BI<\/span>\n  <div class=\"pil-grid2 wide-left\" style=\"margin-top:10px;align-items:center\">\n    <div class=\"pil-hbars\" role=\"img\" aria-label=\"Faturamento das principais redes supermercadistas, em R$ bilh\u00f5es: Carrefour 115; Assa\u00ed 73; Grupo Mateus 30; GPA 21; Supermercados BH 17; Grupo Muffato 16; Cencosud 13; Grupo Pereira 11; Mart Minas e DOM Atacadista 9; Koch 8. As tr\u00eas maiores somam mais de R$ 218 bilh\u00f5es\">\n      <div style=\"border:1.5px dashed var(--navy);border-radius:12px;padding:8px;display:grid;gap:8px\">\n        <p style=\"margin:0;text-align:right;font-weight:800;font-size:16px;color:var(--navy)\">+ R$ 218 BI<\/p>\n        <div class=\"r\"><b>Carrefour<\/b><div class=\"bar\"><i style=\"width:100%;background:var(--light)\"><\/i><\/div><em>115<\/em><\/div>\n        <div class=\"r\"><b>Assa\u00ed<\/b><div class=\"bar\"><i style=\"width:63.5%;background:var(--light)\"><\/i><\/div><em>73<\/em><\/div>\n        <div class=\"r\"><b>Grupo Mateus<\/b><div class=\"bar\"><i style=\"width:26.1%;background:var(--light)\"><\/i><\/div><em>30<\/em><\/div>\n      <\/div>\n      <div class=\"r\"><b>GPA<\/b><div class=\"bar\"><i style=\"width:18.3%;background:var(--light)\"><\/i><\/div><em>21<\/em><\/div>\n      <div class=\"r\"><b>Supermercados BH<\/b><div class=\"bar\"><i style=\"width:14.8%;background:var(--light)\"><\/i><\/div><em>17<\/em><\/div>\n      <div class=\"r\"><b>Grupo Muffato<\/b><div class=\"bar\"><i style=\"width:13.9%;background:var(--light)\"><\/i><\/div><em>16<\/em><\/div>\n      <div class=\"r\"><b>Cencosud<\/b><div class=\"bar\"><i style=\"width:11.3%;background:var(--light)\"><\/i><\/div><em>13<\/em><\/div>\n      <div class=\"r\"><b>Grupo Pereira<\/b><div class=\"bar\"><i style=\"width:9.6%;background:var(--light)\"><\/i><\/div><em>11<\/em><\/div>\n      <div class=\"r\"><b>Mart Minas \/ DOM Atacadista<\/b><div class=\"bar\"><i style=\"width:7.8%;background:var(--light)\"><\/i><\/div><em>9<\/em><\/div>\n      <div class=\"r\"><b>Koch<\/b><div class=\"bar\"><i style=\"width:7%;background:var(--light)\"><\/i><\/div><em>8<\/em><\/div>\n    <\/div>\n    <div class=\"pil-note solid\"><span>Os 3 maiores grupos econ\u00f4micos do segmento apresentaram em 2023 <i>market share<\/i> de 22%<\/span><\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Nielsen IQ; ABRAS; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>O principal canal de distribui\u00e7\u00e3o \u00e9 o atacarejo, sendo representado principalmente pelos grandes grupos econ\u00f4micos do segmento (2\/2)<\/h2>\n  <div class=\"pil-grid2\">\n    <div>\n      <div class=\"pil-sub\"><span>Participa\u00e7\u00e3o de cada formato na receita das empresas<\/span><\/div>\n      <span class=\"pil-unit\">%<\/span>\n      <div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap;margin-top:10px\">\n        <div role=\"img\" aria-label=\"Participa\u00e7\u00e3o de cada formato na receita das empresas: Atacarejo 47%; Supermercado convencional 39%; Hipermercado 8%; Loja de vizinhan\u00e7a 6%; Outros 1%\" style=\"flex:none;width:160px;height:160px;border-radius:50%;background:conic-gradient(#ffd966 0 1%,#c8c8c8 1% 47.5%,var(--light) 47.5% 86.1%,var(--card) 86.1% 94.1%,#a6a6a6 94.1% 100%);display:flex;align-items:center;justify-content:center\"><div style=\"width:92px;height:92px;border-radius:50%;background:#fff\"><\/div><\/div>\n        <div class=\"pil-legend\" style=\"flex-direction:column;align-items:flex-start;gap:6px;font-size:13px;margin:0\">\n          <span><i style=\"background:#c8c8c8\"><\/i><span><span>Atacarejo \u2013 <b>47%<\/b><\/span><\/span><\/span>\n          <span><i style=\"background:var(--light)\"><\/i><span><span>Supermercado convencional \u2013 <b>39%<\/b><\/span><\/span><\/span>\n          <span><i style=\"background:var(--card)\"><\/i><span><span>Hipermercado \u2013 <b>8%<\/b><\/span><\/span><\/span>\n          <span><i style=\"background:#a6a6a6\"><\/i><span><span>Loja de vizinhan\u00e7a \u2013 <b>6%<\/b><\/span><\/span><\/span>\n          <span><i style=\"background:#ffd966\"><\/i><span><span>Outros \u2013 <b>1%<\/b><\/span><\/span><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div>\n      <div class=\"pil-sub\"><span>Percentual de vendas por categoria de produto<\/span><\/div>\n      <span class=\"pil-unit\">%<\/span>\n      <div style=\"display:flex;gap:18px;align-items:center;flex-wrap:wrap;margin-top:10px\">\n        <div role=\"img\" aria-label=\"Percentual de vendas por categoria de produto: Perec\u00edveis 45%; FLV 33%; Mercearia 31%; N\u00e3o-alimentos 24%\" style=\"flex:none;width:160px;height:160px;border-radius:50%;background:conic-gradient(var(--blue) 0 33.8%,var(--light) 33.8% 58.6%,var(--card) 58.6% 82%,#c8c8c8 82% 100%);display:flex;align-items:center;justify-content:center\"><div style=\"width:92px;height:92px;border-radius:50%;background:#fff\"><\/div><\/div>\n        <div class=\"pil-legend\" style=\"flex-direction:column;align-items:flex-start;gap:6px;font-size:13px;margin:0\">\n          <span><i style=\"background:var(--blue)\"><\/i><span><span>Perec\u00edveis \u2013 <b>45%<\/b><\/span><\/span><\/span>\n          <span><i style=\"background:var(--light)\"><\/i><span><span>FLV \u2013 <b>33%<\/b><\/span><\/span><\/span>\n          <span><i style=\"background:var(--card)\"><\/i><span><span>Mercearia \u2013 <b>31%<\/b><\/span><\/span><\/span>\n          <span><i style=\"background:#c8c8c8\"><\/i><span><span>N\u00e3o-alimentos \u2013 <b>24%<\/b><\/span><\/span><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Nielsen IQ; ABRAS; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>A regi\u00e3o Sudeste \u00e9 a mais representativa do setor&#8230;<\/h2>\n  <div class=\"pil-sub\"><span>Participa\u00e7\u00e3o de cada regi\u00e3o em faturamento<\/span><\/div>\n  <span class=\"pil-unit\">%<\/span>\n  <div class=\"pil-grid2 wide-right\" style=\"margin-top:10px;align-items:center\">\n    <div class=\"pil-hbars\" role=\"img\" aria-label=\"Participa\u00e7\u00e3o de cada regi\u00e3o no faturamento: Sudeste 50%; Sul 26%; Nordeste 12%; Centro-Oeste 7%; Norte 5%\">\n      <div class=\"r\"><b>SE<\/b><div class=\"bar\"><i style=\"width:100%;background:var(--navy)\"><\/i><\/div><em>50%<\/em><\/div>\n      <div class=\"r\"><b>S<\/b><div class=\"bar\"><i style=\"width:52%;background:var(--blue)\"><\/i><\/div><em>26%<\/em><\/div>\n      <div class=\"r\"><b>NE<\/b><div class=\"bar\"><i style=\"width:24%;background:var(--light)\"><\/i><\/div><em>12%<\/em><\/div>\n      <div class=\"r\"><b>CO<\/b><div class=\"bar\"><i style=\"width:14%;background:#b3bed1\"><\/i><\/div><em>7%<\/em><\/div>\n      <div class=\"r\"><b>N<\/b><div class=\"bar\"><i style=\"width:10%;background:var(--card)\"><\/i><\/div><em>5%<\/em><\/div>\n    <\/div>\n    <img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/5074-mapa.png\" alt=\"Mapa do Brasil colorido por regi\u00e3o: Sudeste mais escuro (50%), Sul (26%), Nordeste (12%), Centro-Oeste (7%) e Norte mais claro (5%)\" loading=\"lazy\" style=\"max-width:420px;margin:0 auto\">\n  <\/div>\n  <div class=\"pil-src\">Fonte: Nielsen IQ; ABRAS; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>&#8230;com o estado de S\u00e3o Paulo concentrando cerca de 33% do faturamento nacional<\/h2>\n  <div class=\"pil-sub\"><span>Participa\u00e7\u00e3o de cada estado em faturamento<\/span><\/div>\n  <span class=\"pil-unit\">%<\/span>\n  <div class=\"pil-hbars\" style=\"margin-top:10px\" role=\"img\" aria-label=\"Participa\u00e7\u00e3o de cada estado no faturamento: SP 33%; MG 11%; RS 9%; PR 9%; SC 8%; RJ 5%; PA 4%; MA 4%; DF 3%; BA 2%; CE 2%; GO 2%; MS 2%; demais estados 7%\">\n    <div class=\"r\"><b>SP<\/b><div class=\"bar\"><i style=\"width:100%;background:var(--light)\"><\/i><\/div><em>33%<\/em><\/div>\n    <div class=\"r\"><b>MG<\/b><div class=\"bar\"><i style=\"width:33.3%;background:var(--light)\"><\/i><\/div><em>11%<\/em><\/div>\n    <div class=\"r\"><b>RS<\/b><div class=\"bar\"><i style=\"width:27.3%;background:var(--light)\"><\/i><\/div><em>9%<\/em><\/div>\n    <div class=\"r\"><b>PR<\/b><div class=\"bar\"><i style=\"width:27.3%;background:var(--light)\"><\/i><\/div><em>9%<\/em><\/div>\n    <div class=\"r\"><b>SC<\/b><div class=\"bar\"><i style=\"width:24.2%;background:var(--light)\"><\/i><\/div><em>8%<\/em><\/div>\n    <div class=\"r\"><b>RJ<\/b><div class=\"bar\"><i style=\"width:15.2%;background:var(--light)\"><\/i><\/div><em>5%<\/em><\/div>\n    <div class=\"r\"><b>PA<\/b><div class=\"bar\"><i style=\"width:12.1%;background:var(--light)\"><\/i><\/div><em>4%<\/em><\/div>\n    <div class=\"r\"><b>MA<\/b><div class=\"bar\"><i style=\"width:12.1%;background:var(--light)\"><\/i><\/div><em>4%<\/em><\/div>\n    <div class=\"r\"><b>DF<\/b><div class=\"bar\"><i style=\"width:9.1%;background:var(--light)\"><\/i><\/div><em>3%<\/em><\/div>\n    <div class=\"r\"><b>BA<\/b><div class=\"bar\"><i style=\"width:6.1%;background:var(--light)\"><\/i><\/div><em>2%<\/em><\/div>\n    <div class=\"r\"><b>CE<\/b><div class=\"bar\"><i style=\"width:6.1%;background:var(--light)\"><\/i><\/div><em>2%<\/em><\/div>\n    <div class=\"r\"><b>GO<\/b><div class=\"bar\"><i style=\"width:6.1%;background:var(--light)\"><\/i><\/div><em>2%<\/em><\/div>\n    <div class=\"r\"><b>MS<\/b><div class=\"bar\"><i style=\"width:6.1%;background:var(--light)\"><\/i><\/div><em>2%<\/em><\/div>\n    <div class=\"r\"><b aria-label=\"Demais estados\">\u25cb\u25cb\u25cb<\/b><div class=\"bar\"><i style=\"width:21.2%;background:var(--blue)\"><\/i><\/div><em>7%<\/em><\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Nielsen IQ; ABRAS; An\u00e1lise \u00c1rtica<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In 2023, the supermarket sector in Brazil reached total revenue of R$1 trillion, operating through various distribution channels and modalities. This amount represented more than R$91 trillion of the country&#039;s GDP and provided direct and indirect employment to over 9 million people.<\/p>","protected":false},"author":1,"featured_media":5067,"template":"","meta":[],"class_list":["post-5074","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/5067"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}