{"id":4993,"date":"2024-10-11T10:22:40","date_gmt":"2024-10-11T13:22:40","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/crescimento-do-mercado-fitness\/"},"modified":"2026-09-29T15:15:06","modified_gmt":"2026-09-29T18:15:06","slug":"crescimento-do-mercado-fitness","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/crescimento-do-mercado-fitness\/","title":{"rendered":"Growth of the fitness market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O mercado fitness engloba produtos e servi\u00e7os que se relacionam a um estilo de vida saud\u00e1vel, como academias, moda, alimenta\u00e7\u00e3o\/suplementa\u00e7\u00e3o e produtos est\u00e9ticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse segmento teve um dos maiores crescimentos no Brasil na \u00faltima d\u00e9cada, atingindo faturamento de R$ 12 bilh\u00f5es no ano de 2021 segundo o Panorama Setorial de 2023, produzido pela Fitness Brasil. O subsegmento espec\u00edfico que mais evidencia o crescimento do mercado fitness \u00e9 o de academias e centros de atividade f\u00edsica, que praticamente triplicou nos \u00faltimos anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse crescimento \u00e9 evidenciado pela alta atividade de M&#038;A e equity de companhias do setor.<\/p>\n\n\n\n<!-- pilula-html v1 -->\n<style>\n.pil{--navy:#2d3a51;--blue:#4f6388;--light:#8599b9;--pale:#e8ebf1;--card:#d3d9e3;--red:#c0272d;--txt:#333;font-family:\"Merriweather Sans\",sans-serif;color:var(--txt);margin-top:40px}\n.pil *{box-sizing:border-box}\n.pil img{max-width:100%;height:auto;display:block}\n.pil-sec{margin:0 0 56px}\n.pil-sec h2{background:var(--navy);color:#fff;font-size:19px;line-height:1.35;font-weight:700;padding:16px 20px;border-radius:0 0 28px 0;margin:0 0 20px;text-wrap:balance}\n.pil-sub{font-size:14px;font-weight:700;color:var(--navy);border-bottom:2px solid var(--navy);padding-bottom:6px;margin:0 0 16px;display:flex;justify-content:space-between;gap:12px;align-items:flex-end}\n.pil-tag{color:var(--red);border-top:2px solid var(--red);border-bottom:2px solid var(--red);font-size:12px;padding:2px 8px;white-space:nowrap}\n.pil-unit{font-size:12px;font-style:italic;color:#999;font-weight:700}\n.pil-src{font-size:11px;color:#777;margin-top:14px;line-height:1.5}\n.pil-p{font-size:14px;line-height:1.6;margin:0 0 12px}\n.pil-note{display:flex;gap:12px;align-items:center;background:var(--pale);border:1.5px dashed var(--navy);border-radius:10px;padding:12px 16px;font-size:14px;line-height:1.55;margin-top:18px}\n.pil-note::before{content:\"\";flex:none;width:26px;height:26px;border-radius:50%;background:var(--navy) url(\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='1.8' stroke-linecap='round'%3E%3Cpath d='M9 18h6M10 21h4M12 3a6 6 0 0 0-3.5 10.9c.6.5 1 1.2 1 2.1h5c0-.9.4-1.6 1-2.1A6 6 0 0 0 12 3z'\/%3E%3C\/svg%3E\") center\/16px no-repeat}\n.pil-note.solid{border-style:solid;background:#fff;box-shadow:0 2px 6px rgba(0,0,0,.12)}\n.pil-note.solid::before{display:none}\n.pil-grid2{display:grid;grid-template-columns:1fr 1fr;gap:24px}\n.pil-grid2.wide-left{grid-template-columns:1.75fr 1fr}\n.pil-grid2.wide-right{grid-template-columns:1fr 1.75fr}\n.pil-grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}\n.pil-grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}\n.pil-grid5{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}\n.pil-grid2>*,.pil-grid3>*,.pil-grid4>*,.pil-grid5>*{min-width:0}\n.pil-legend{font-size:12px;display:flex;gap:14px;justify-content:flex-end;flex-wrap:wrap;margin-bottom:6px}\n.pil-legend span{display:inline-flex;align-items:center;gap:6px}\n.pil-legend i{width:14px;height:10px;display:inline-block}\n\/* grafico de colunas: .pil-bars > div[style=height:%] > span (valor); 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Brasil 30 (2\u00ba lugar); M\u00e9xico 13; Alemanha 10; Argentina 8; It\u00e1lia 8; Reino Unido 7; Coreia do Sul 7; Canad\u00e1 7; Jap\u00e3o 5\">\n        <div class=\"r\"><b>Estados Unidos<\/b><div class=\"bar\"><i style=\"width:100%\"><\/i><\/div><em>41<\/em><\/div>\n        <div class=\"r\" style=\"background:#e0e0e0;padding:4px 0\"><b>Brasil (2\u00ba)<\/b><div class=\"bar\"><i style=\"width:73.2%;background:var(--navy)\"><\/i><\/div><em>30<\/em><\/div>\n        <div class=\"r\"><b>M\u00e9xico<\/b><div class=\"bar\"><i style=\"width:31.7%\"><\/i><\/div><em>13<\/em><\/div>\n        <div class=\"r\"><b>Alemanha<\/b><div class=\"bar\"><i style=\"width:24.4%\"><\/i><\/div><em>10<\/em><\/div>\n        <div class=\"r\"><b>Argentina<\/b><div class=\"bar\"><i style=\"width:19.5%\"><\/i><\/div><em>8<\/em><\/div>\n        <div class=\"r\"><b>It\u00e1lia<\/b><div class=\"bar\"><i style=\"width:19.5%\"><\/i><\/div><em>8<\/em><\/div>\n        <div class=\"r\"><b>Reino Unido<\/b><div class=\"bar\"><i style=\"width:17.1%\"><\/i><\/div><em>7<\/em><\/div>\n        <div class=\"r\"><b>Coreia do Sul<\/b><div class=\"bar\"><i style=\"width:17.1%\"><\/i><\/div><em>7<\/em><\/div>\n        <div class=\"r\"><b>Canad\u00e1<\/b><div class=\"bar\"><i style=\"width:17.1%\"><\/i><\/div><em>7<\/em><\/div>\n        <div class=\"r\"><b>Jap\u00e3o<\/b><div class=\"bar\"><i style=\"width:12.2%\"><\/i><\/div><em>5<\/em><\/div>\n      <\/div>\n    <\/div>\n    <div>\n      <p class=\"pil-unit\" style=\"margin:0 0 10px\">% da popula\u00e7\u00e3o membro de academias<\/p>\n      <div class=\"pil-hbars\" role=\"img\" aria-label=\"Percentual da popula\u00e7\u00e3o membro de academias: Su\u00e9cia 22%; Noruega 22%; Estados Unidos 21%; Dinamarca 19%; Holanda 17%; Finl\u00e2ndia 17%; Canad\u00e1 17%; Reino Unido 16%; Austr\u00e1lia 15%; Alemanha 14%\">\n        <div class=\"r\"><b>Su\u00e9cia<\/b><div class=\"bar\"><i style=\"width:100%;background:var(--light)\"><\/i><\/div><em>22%<\/em><\/div>\n        <div class=\"r\"><b>Noruega<\/b><div class=\"bar\"><i style=\"width:100%;background:var(--light)\"><\/i><\/div><em>22%<\/em><\/div>\n        <div class=\"r\"><b>Estados Unidos<\/b><div class=\"bar\"><i style=\"width:95.5%;background:var(--light)\"><\/i><\/div><em>21%<\/em><\/div>\n        <div class=\"r\"><b>Dinamarca<\/b><div class=\"bar\"><i style=\"width:86.4%;background:var(--light)\"><\/i><\/div><em>19%<\/em><\/div>\n        <div class=\"r\"><b>Holanda<\/b><div class=\"bar\"><i style=\"width:77.3%;background:var(--light)\"><\/i><\/div><em>17%<\/em><\/div>\n        <div class=\"r\"><b>Finl\u00e2ndia<\/b><div class=\"bar\"><i style=\"width:77.3%;background:var(--light)\"><\/i><\/div><em>17%<\/em><\/div>\n        <div class=\"r\"><b>Canad\u00e1<\/b><div class=\"bar\"><i style=\"width:77.3%;background:var(--light)\"><\/i><\/div><em>17%<\/em><\/div>\n        <div class=\"r\"><b>Reino Unido<\/b><div class=\"bar\"><i style=\"width:72.7%;background:var(--light)\"><\/i><\/div><em>16%<\/em><\/div>\n        <div class=\"r\"><b>Austr\u00e1lia<\/b><div class=\"bar\"><i style=\"width:68.2%;background:var(--light)\"><\/i><\/div><em>15%<\/em><\/div>\n        <div class=\"r\"><b>Alemanha<\/b><div class=\"bar\"><i style=\"width:63.6%;background:var(--light)\"><\/i><\/div><em>14%<\/em><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Estudo de 2021 com dados da Health and Fitness Association, Statista e Numbeo<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>Todos os estados brasileiros obtiveram crescimento no n\u00famero de centros de atividades f\u00edsicas entre 2019 e 2024<\/h2>\n  <div class=\"pil-grid2 wide-left\">\n    <div>\n      <div class=\"pil-sub\"><span>CNPJs ativos para centros de atividades f\u00edsicas<\/span><\/div>\n      <span class=\"pil-unit\">#<\/span>\n      <div class=\"pil-cagr\">CAGR<sup>1<\/sup><br><span>+11,4%<\/span><\/div>\n      <div class=\"pil-bars\" role=\"img\" aria-label=\"CNPJs ativos para centros de atividades f\u00edsicas: 2014 19.266; 2016 26.157; 2018 34.162; 2020 41.521; 2022 49.978; 2024 56.833. CAGR de +11,4%\">\n        <div class=\"cur\" style=\"height:33.9%\"><span>19.266<\/span><\/div>\n        <div class=\"cur\" style=\"height:46%\"><span>26.157<\/span><\/div>\n        <div class=\"cur\" style=\"height:60.1%\"><span>34.162<\/span><\/div>\n        <div class=\"cur\" style=\"height:73.1%\"><span>41.521<\/span><\/div>\n        <div class=\"cur\" style=\"height:87.9%\"><span>49.978<\/span><\/div>\n        <div class=\"cur\" style=\"height:100%\"><span>56.833<\/span><\/div>\n      <\/div>\n      <div class=\"pil-years\"><span>2014<\/span><span>2016<\/span><span>2018<\/span><span>2020<\/span><span>2022<\/span><span>2024<\/span><\/div>\n    <\/div>\n    <div>\n      <div class=\"pil-sub\"><span>Distribui\u00e7\u00e3o por estado<\/span><\/div>\n      <div class=\"pil-tw\">\n        <table class=\"pil-table\">\n          <thead><tr><th>UF<\/th><th class=\"n\">CNPJs ativos (#)<\/th><th class=\"n\">CAGR<sup>1<\/sup> 19-24 (%)<\/th><\/tr><\/thead>\n          <tbody>\n            <tr><td><b>SP<\/b><\/td><td class=\"n\">13.372<\/td><td class=\"n\">80%<\/td><\/tr>\n            <tr><td><b>MG<\/b><\/td><td class=\"n\">4.115<\/td><td class=\"n\">95%<\/td><\/tr>\n            <tr><td><b>RJ<\/b><\/td><td class=\"n\">3.909<\/td><td class=\"n\">63%<\/td><\/tr>\n            <tr><td><b>RS<\/b><\/td><td class=\"n\">3.712<\/td><td class=\"n\">74%<\/td><\/tr>\n            <tr><td><b>SC<\/b><\/td><td class=\"n\">3.651<\/td><td class=\"n\">9%<\/td><\/tr>\n            <tr><td><b>PR<\/b><\/td><td class=\"n\">2.544<\/td><td class=\"n\">133%<\/td><\/tr>\n            <tr><td><b>BA<\/b><\/td><td class=\"n\">2.544<\/td><td class=\"n\">96%<\/td><\/tr>\n            <tr><td><b>CE<\/b><\/td><td class=\"n\">2.196<\/td><td class=\"n\">39%<\/td><\/tr>\n            <tr><td><b>GO<\/b><\/td><td class=\"n\">2.173<\/td><td class=\"n\">53%<\/td><\/tr>\n            <tr><td><b>PN<\/b><\/td><td class=\"n\">2.020<\/td><td class=\"n\">80%<\/td><\/tr>\n            <tr><td><b>ES<\/b><\/td><td class=\"n\">1.516<\/td><td class=\"n\">51%<\/td><\/tr>\n            <tr><td><b>DF<\/b><\/td><td class=\"n\">1.308<\/td><td class=\"n\">69%<\/td><\/tr>\n            <tr><td><b>PB<\/b><\/td><td class=\"n\">1.251<\/td><td class=\"n\">126%<\/td><\/tr>\n            <tr><td><b>Outros<\/b><\/td><td class=\"n\">12.522<\/td><td class=\"n\">&#8211;<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Dados do Conselho Federal de Educa\u00e7\u00e3o F\u00edsica<br>1- Compound Annual Growth Rate<\/div>\n<\/section>\n\n<section class=\"pil-sec\">\n  <h2>O crescimento do setor vem impulsionando fundos e estrat\u00e9gicos a realizarem aquisi\u00e7\u00f5es nos \u00faltimos anos<\/h2>\n  <div class=\"pil-sub\"><span>Aquisi\u00e7\u00f5es recentes na ind\u00fastria fitness brasileira \u2013 n\u00e3o exaustivo<\/span><\/div>\n  <div class=\"pil-tw\">\n    <table class=\"pil-table\">\n      <thead><tr><th>Comprador<\/th><th>Target<\/th><th>Data<\/th><th>Descri\u00e7\u00e3o<\/th><\/tr><\/thead>\n      <tbody>\n        <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/4993-smartfit.png\" alt=\"Smart Fit\" loading=\"lazy\" style=\"width:110px\"><\/td><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/4993-velocity.png\" alt=\"Velocity\" loading=\"lazy\" style=\"width:110px\"><\/td><td style=\"white-space:nowrap\">Jul\/2024<\/td><td>Smartfit amplia seu portf\u00f3lio de marcas de studios fitness, que j\u00e1 possu\u00eda Race Bootcamp, Tonus Gym, Vydia, Jab House e One Pilates<\/td><\/tr>\n        <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/4993-mubadala.png\" alt=\"Mubadala\" loading=\"lazy\" style=\"width:110px\"><\/td><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/4993-bluefit.png\" alt=\"Bluefit \u2013 A sua academia\" loading=\"lazy\" style=\"width:110px\"><\/td><td style=\"white-space:nowrap\">Nov\/2023<\/td><td>Mubadala adquiriu controle da rede de academias por cerca de R$464 milh\u00f5es, sendo ~67% em aportes para expans\u00e3o do grupo<\/td><\/tr>\n        <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/4993-gympass.png\" alt=\"Gympass\" loading=\"lazy\" style=\"width:110px\"><\/td><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/4993-vitalk.png\" alt=\"Vitalk\" loading=\"lazy\" style=\"width:110px\"><\/td><td style=\"white-space:nowrap\">Abr\/2022<\/td><td>Gympass expande seu ecossistema de bem-estar com a aquisi\u00e7\u00e3o da Vitalk, aplicativo de sa\u00fade mental para apoio psicol\u00f3gico a funcion\u00e1rios de empresas<\/td><\/tr>\n        <tr><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/4993-patria.png\" alt=\"Patria\" loading=\"lazy\" style=\"width:110px\"><\/td><td><img decoding=\"async\" src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/09\/4993-smartfit2.png\" alt=\"Smart Fit\" loading=\"lazy\" style=\"width:110px\"><\/td><td style=\"white-space:nowrap\">May\/2019<\/td><td>P\u00e1tria injetou cerca de R$500 milh\u00f5es na companhia atrav\u00e9s de sua controlada, a BPE FIT, para financiar a expans\u00e3o da SmartFit<\/td><\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n  <div class=\"pil-src\">Fonte: Portal G1; Forbes; Exame; Pipeline Valor;<\/div>\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The fitness market encompasses products and services related to a healthy lifestyle, such as gyms, fashion, food\/supplements and beauty 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