{"id":11009,"date":"2026-10-20T10:00:00","date_gmt":"2026-10-20T13:00:00","guid":{"rendered":"https:\/\/artica.capital\/clairfield-pilulas\/mudanca-na-forma-como-o-consumidor-descobre-deseja-e-compra-produtos\/"},"modified":"2026-10-22T12:30:33","modified_gmt":"2026-10-22T15:30:33","slug":"mudanca-na-forma-como-o-consumidor-descobre-deseja-e-compra-produtos","status":"publish","type":"pilulas","link":"https:\/\/artica.capital\/en\/clairfield-pilulas\/mudanca-na-forma-como-o-consumidor-descobre-deseja-e-compra-produtos\/","title":{"rendered":"Mudan\u00e7a na forma como o consumidor descobre, deseja e compra produtos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As redes sociais deixaram de ser apenas espa\u00e7os de entretenimento e intera\u00e7\u00e3o para se tornarem protagonistas na jornada de consumo. Com a populariza\u00e7\u00e3o de v\u00eddeos curtos, influenciadores digitais e plataformas como TikTok e Instagram, a descoberta de produtos est\u00e1 cada vez mais conectada ao conte\u00fado consumido pelos brasileiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa transforma\u00e7\u00e3o j\u00e1 se reflete no comportamento dos consumidores e nas estrat\u00e9gias das empresas. No Brasil, 58% dos consumidores pesquisam produtos nas redes sociais antes de comprar, enquanto os investimentos em publicidade digital seguem concentrados nessas plataformas. Ao mesmo tempo, o avan\u00e7o do e-commerce e dos marketplaces amplia as oportunidades de convers\u00e3o, aproximando descoberta e compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marcas como Carmed, Starface e Boca Rosa ilustram como a combina\u00e7\u00e3o de conte\u00fado, influ\u00eancia digital e posicionamento de marca pode impulsionar vendas e fortalecer o relacionamento com os consumidores. Nesse cen\u00e1rio, criadores de conte\u00fado passam a desempenhar um papel cada vez mais relevante nas estrat\u00e9gias comerciais das empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta p\u00edlula, exploramos como o social commerce est\u00e1 transformando a jornada de compra no Brasil, redefinindo os investimentos das marcas e criando novas oportunidades de crescimento no mercado de consumo.<\/p>\n\n\n\n<!-- pilula-html v2 -->\n<style>\n.pil-deck{margin:32px 0}\n.pil-deck .pil-slide{margin:0 0 28px;overflow-x:auto;-webkit-overflow-scrolling:touch}\n.pil-deck .s{position:relative;container-type:inline-size;min-width:640px;font-family:Arial,\"Helvetica Neue\",Helvetica,sans-serif;box-shadow:0 1px 6px rgba(0,0,0,.12)}\n.pil-deck .s>img{display:block;width:100%;height:auto;margin:0}\n.pil-deck .t{position:absolute;box-sizing:border-box;display:flex;flex-direction:column;margin:0;font:inherit;letter-spacing:0;overflow:visible}\n.pil-deck .t p{margin:0;padding:0}\n.pil-deck h2.t{letter-spacing:-.015em;text-transform:none}\n.pil-deck .t sup,.pil-deck .t sub{font-size:.6em;line-height:0}\n.pil-deck .t p.b::before{content:var(--bc,\"\\2022\");display:inline-block;width:var(--bw,1.1em);text-indent:0;font-size:var(--bs,100%);color:var(--bk,inherit)}\n.pil-deck .t span{font-family:inherit}\n<\/style>\n<div class=\"pil-deck\">\n<figure class=\"pil-slide\"><div class=\"s\"><img src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/10\/pilula-social-commerce-v2-1.jpg\" alt=\"Slide 1: A alta conectividade dos brasileiros impulsiona o consumo digital e aumenta a influ&#234;ncia das redes sociais nas decis&#245;es de compra\" width=\"1920\" height=\"1080\" loading=\"lazy\" decoding=\"async\"><div class=\"t\" style=\"left:1.953%;top:94.975%;width:94.783%;min-height:4.282%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:0.833cqw;color:#000000\">Fonte: <\/span><span style=\"font-size:0.833cqw;color:#000000\">Statista<\/span><span style=\"font-size:0.833cqw;color:#000000\">; IBGE; CNDL; an&#225;lise &#193;rtica. Nota: (1) Pa&#237;ses<\/span><span style=\"font-size:0.833cqw;color:#000000\"> selecionados compar&#225;veis ao Brasil.<\/span><\/p><\/div><div class=\"t\" style=\"left:2.747%;top:15.041%;width:49.717%;min-height:4.52%;justify-content:flex-end;padding:0.375% 0.0% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.458cqw;color:#2e3a4f;font-weight:700\">Consumo de m&#237;dia social por pa&#237;s<\/span><span style=\"font-size:1.458cqw;color:#2e3a4f;font-weight:700\"><sup>(1)<\/sup><\/span><\/p><\/div><div class=\"t\" style=\"left:2.747%;top:53.225%;width:30.0%;min-height:7.629%;justify-content:flex-end;padding:0.375% 0.0% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.458cqw;color:#2e3a4f;font-weight:700\">Percentual de fam&#237;lias com acesso &#224; internet no Brasil<\/span><\/p><\/div><div class=\"t\" style=\"left:34.835%;top:53.225%;width:30.0%;min-height:7.629%;justify-content:flex-end;padding:0.375% 0.0% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.458cqw;color:#2e3a4f;font-weight:700\">Distribui&#231;&#227;o do uso da internet por faixa et&#225;ria no Brasil<\/span><\/p><\/div><div class=\"t\" style=\"left:5.469%;top:25.0%;width:3.438%;min-height:2.407%;justify-content:flex-end;padding:0.0% 0.182% 0.0% 0.182%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.053;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">11,54<\/span><\/p><\/div><div class=\"t\" style=\"left:14.336%;top:25.764%;width:3.438%;min-height:2.407%;justify-content:flex-end;padding:0.0% 0.182% 0.0% 0.182%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.053;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#bfbfbf\">11,12<\/span><\/p><\/div><div class=\"t\" style=\"left:23.203%;top:25.972%;width:3.438%;min-height:2.407%;justify-content:flex-end;padding:0.0% 0.182% 0.0% 0.182%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.053;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#bfbfbf\">11,00<\/span><\/p><\/div><div class=\"t\" style=\"left:32.07%;top:26.782%;width:3.438%;min-height:2.407%;justify-content:flex-end;padding:0.0% 0.182% 0.0% 0.182%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.053;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#c0c0c0\">10,56<\/span><\/p><\/div><div class=\"t\" style=\"left:41.289%;top:30.509%;width:2.747%;min-height:2.407%;justify-content:flex-end;padding:0.0% 0.182% 0.0% 0.182%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.053;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#bfbfbf\">8,50<\/span><\/p><\/div><div class=\"t\" style=\"left:50.156%;top:31.157%;width:2.747%;min-height:2.407%;justify-content:flex-end;padding:0.0% 0.182% 0.0% 0.182%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.053;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#bfbfbf\">8,14<\/span><\/p><\/div><div class=\"t\" style=\"left:59.023%;top:32.593%;width:2.747%;min-height:2.407%;justify-content:flex-end;padding:0.0% 0.182% 0.0% 0.182%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.053;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#bfbfbf\">7,34<\/span><\/p><\/div><div class=\"t\" style=\"left:4.655%;top:48.208%;width:4.608%;min-height:4.039%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Brasil<\/span><\/p><\/div><div class=\"t\" style=\"left:13.451%;top:48.208%;width:5.512%;min-height:4.039%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">M&#233;xico<\/span><\/p><\/div><div class=\"t\" style=\"left:21.644%;top:48.208%;width:6.8%;min-height:4.039%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Col&#244;mbia<\/span><\/p><\/div><div class=\"t\" style=\"left:31.449%;top:48.208%;width:4.698%;min-height:4.039%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Chile <\/span><\/p><\/div><div class=\"t\" style=\"left:40.419%;top:48.208%;width:3.959%;min-height:4.039%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">EUA<\/span><\/p><\/div><div class=\"t\" style=\"left:47.17%;top:48.208%;width:8.297%;min-height:4.039%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Reino Unido<\/span><\/p><\/div><div class=\"t\" style=\"left:57.33%;top:48.208%;width:6.291%;min-height:4.039%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Espanha<\/span><\/p><\/div><div class=\"t\" style=\"left:2.756%;top:19.56%;width:32.823%;min-height:4.199%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.053;margin:1.042cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#b2b2b2;font-weight:700;font-style:italic\">M&#233;dia de horas por semana por pessoa (<\/span><span style=\"font-size:1.25cqw;color:#b2b2b2;font-weight:700;font-style:italic\">h.min<\/span><span style=\"font-size:1.25cqw;color:#b2b2b2;font-weight:700;font-style:italic\">) &#8211; 4T25<\/span><\/p><\/div><div class=\"t\" style=\"left:9.375%;top:89.56%;width:2.865%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">2018<\/span><\/p><\/div><div class=\"t\" style=\"left:23.06%;top:89.56%;width:2.865%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">2025<\/span><\/p><\/div><div class=\"t\" style=\"left:14.753%;top:65.0%;width:5.794%;min-height:3.31%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.094cqw;color:#000000;font-weight:700\">+33 <\/span><span style=\"font-size:1.094cqw;color:#000000;font-weight:700\">p.p<\/span><span style=\"font-size:1.094cqw;color:#000000;font-weight:700\">.<\/span><\/p><\/div><div class=\"t\" style=\"left:2.747%;top:60.855%;width:13.643%;min-height:4.199%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.053;margin:1.042cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#b2b2b2;font-weight:700;font-style:italic\">%<\/span><\/p><\/div><div class=\"t\" style=\"left:35.052%;top:89.56%;width:3.281%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">10-13<\/span><\/p><\/div><div class=\"t\" style=\"left:38.802%;top:89.56%;width:3.281%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">14-19<\/span><\/p><\/div><div class=\"t\" style=\"left:42.552%;top:89.56%;width:3.281%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">20-24<\/span><\/p><\/div><div class=\"t\" style=\"left:46.302%;top:89.56%;width:3.281%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">25-29<\/span><\/p><\/div><div class=\"t\" style=\"left:50.052%;top:89.56%;width:3.281%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">30-39<\/span><\/p><\/div><div class=\"t\" style=\"left:53.802%;top:89.56%;width:3.281%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">40-49<\/span><\/p><\/div><div class=\"t\" style=\"left:57.552%;top:89.56%;width:3.281%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">50-59<\/span><\/p><\/div><div class=\"t\" style=\"left:61.836%;top:89.56%;width:2.214%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">60+<\/span><\/p><\/div><div class=\"t\" style=\"left:34.835%;top:60.855%;width:13.643%;min-height:4.199%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.053;margin:1.042cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#b2b2b2;font-weight:700;font-style:italic\">%<\/span><\/p><\/div><div class=\"t\" style=\"left:39.805%;top:62.265%;width:8.49%;min-height:4.039%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#2e3a4f;font-weight:700;font-style:italic\">Gera&#231;&#227;o Z<\/span><\/p><\/div><div class=\"t\" style=\"left:68.155%;top:15.403%;width:29.09%;min-height:4.199%;justify-content:center;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#ffffff;font-weight:700\">Impacto no <\/span><span style=\"font-size:1.25cqw;color:#ffffff;font-weight:700\">consumo<\/span><\/p><\/div><h2 class=\"t\" style=\"left:1.953%;top:3.515%;width:85.63%;min-height:7.596%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:2.396cqw;color:#2e3a4f;font-weight:700\">A alta conectividade dos brasileiros impulsiona o consumo digital e aumenta a influ&#234;ncia das redes sociais nas decis&#245;es de compra<\/span><\/p><\/h2><div class=\"t\" style=\"left:68.197%;top:22.037%;width:29.047%;min-height:16.022%;justify-content:center;padding:0.375% 0.75% 0.375% 7.677%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:2.292cqw;color:#000000;font-weight:700\">+20 mi<\/span><\/p><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">de <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">compradores online no Brasil entre 2025 e 2026<\/span><\/p><\/div><div class=\"t\" style=\"left:68.197%;top:58.146%;width:29.047%;min-height:16.022%;justify-content:center;padding:0.375% 0.75% 0.375% 7.677%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:2.292cqw;color:#000000;font-weight:700\">5,1 <\/span><\/p><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">p<\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">edidos<\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\"> realizados por m&#234;s<\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\"> <\/span><span style=\"font-size:1.25cqw;color:#000000\">pelos consumidores online brasileiros em 2026<\/span><\/p><\/div><div class=\"t\" style=\"left:68.197%;top:76.2%;width:29.047%;min-height:16.022%;justify-content:center;padding:0.375% 0.75% 0.375% 7.677%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:2.292cqw;color:#000000;font-weight:700\">69<\/span><span style=\"font-size:2.292cqw;color:#000000;font-weight:700\">%<\/span><\/p><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">dos usu&#225;rios de redes sociais <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">compraram por recomenda&#231;&#227;o de influenciadores<\/span><\/p><\/div><div class=\"t\" style=\"left:68.197%;top:40.091%;width:29.047%;min-height:16.022%;justify-content:center;padding:0.375% 0.75% 0.375% 7.677%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:2.292cqw;color:#000000;font-weight:700\">62<\/span><span style=\"font-size:2.292cqw;color:#000000;font-weight:700\">%<\/span><\/p><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">dos compradores online admitem <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">realizar compras n&#227;o planejadas <\/span><span style=\"font-size:1.25cqw;color:#000000\">na internet<\/span><\/p><\/div><\/div><\/figure>\n<figure class=\"pil-slide\"><div class=\"s\"><img src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/10\/pilula-social-commerce-v2-2.jpg\" alt=\"Slide 2: Com o avan&#231;o do e-commerce, a jornada de compra come&#231;a na busca em marketplaces...\" width=\"1920\" height=\"1080\" loading=\"lazy\" decoding=\"async\"><div class=\"t\" style=\"left:1.953%;top:94.975%;width:94.783%;min-height:4.282%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:0.833cqw;color:#000000\">Fonte: IRTT; Meta; TikTok; <\/span><span style=\"font-size:0.833cqw;color:#000000\">Shopee<\/span><span style=\"font-size:0.833cqw;color:#000000\">; an&#225;lise &#193;rtica. Nota: (1) Valor bruto de mercadorias.<\/span><\/p><\/div><h2 class=\"t\" style=\"left:1.953%;top:3.515%;width:85.63%;min-height:7.596%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:2.396cqw;color:#2e3a4f;font-weight:700\">Com o avan&#231;o do e-commerce, a jornada de compra come&#231;a na busca em marketplaces&#8230;<\/span><\/p><\/h2><div class=\"t\" style=\"left:2.747%;top:15.041%;width:38.614%;min-height:4.52%;justify-content:flex-end;padding:0.375% 0.0% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.458cqw;color:#2e3a4f;font-weight:700\">Top marketplaces no Brasil por GMV<\/span><span style=\"font-size:1.458cqw;color:#2e3a4f;font-weight:700\"><sup>(1)<\/sup><\/span><span style=\"font-size:1.458cqw;color:#2e3a4f;font-weight:700\"> &#8211; 2024 e 2025<\/span><\/p><\/div><div class=\"t\" style=\"left:2.756%;top:19.56%;width:32.823%;min-height:4.199%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.053;margin:1.042cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#b2b2b2;font-weight:700;font-style:italic\">R$ bi<\/span><\/p><\/div><div class=\"t\" style=\"left:55.951%;top:20.116%;width:2.76%;min-height:2.662%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:left;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">2024<\/span><\/p><\/div><div class=\"t\" style=\"left:61.719%;top:20.116%;width:2.76%;min-height:2.662%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:left;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">2025<\/span><\/p><\/div><div class=\"t\" style=\"left:71.917%;top:27.111%;width:25.252%;min-height:28.101%;justify-content:center;padding:9.0% 0.75% 0.375% 0.75%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Os maiores marketplaces somam <\/span><span style=\"font-size:1.458cqw;color:#000000;font-weight:700\">R$ 403 bi <\/span><span style=\"font-size:1.25cqw;color:#000000\">de GMV<\/span><span style=\"font-size:1.25cqw;color:#000000\"><sup> <\/sup><\/span><span style=\"font-size:1.25cqw;color:#000000\">em 2025, um crescimento de <\/span><span style=\"font-size:1.458cqw;color:#000000;font-weight:700\">~30% <\/span><span style=\"font-size:1.25cqw;color:#000000\">vs. 2024<\/span><\/p><\/div><\/div><\/figure>\n<figure class=\"pil-slide\"><div class=\"s\"><img src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/10\/pilula-social-commerce-v2-3.jpg\" alt=\"Slide 3: ...e evolui para a descoberta por conte&#250;do\" width=\"1920\" height=\"1080\" loading=\"lazy\" decoding=\"async\"><div class=\"t\" style=\"left:7.719%;top:22.797%;width:11.624%;min-height:5.57%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#ffffff;font-weight:700\">TikTok Shop<\/span><\/p><\/div><div class=\"t\" style=\"left:2.083%;top:73.799%;width:22.895%;min-height:6.553%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:2.083cqw;color:#dc3550;font-weight:700\">102x<\/span><\/p><\/div><div class=\"t\" style=\"left:2.67%;top:81.443%;width:21.721%;min-height:9.829%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.18;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.042cqw;color:#2e3138\">no <\/span><span style=\"font-size:1.042cqw;color:#1f2329;font-weight:700\">GMV<\/span><span style=\"font-size:1.042cqw;color:#1f2329;font-weight:700\"><sup>(1)<\/sup><\/span><span style=\"font-size:1.042cqw;color:#1f2329;font-weight:700\"> m&#233;dio di&#225;rio<\/span><span style=\"font-size:1.042cqw;color:#2e3138\"> do TikTok Shop<\/span><br><span style=\"font-size:1.042cqw;color:#2e3138\">Brasil em seu 1&#186; ano (mai\/25&#8211;mai\/26)<\/span><\/p><\/div><div class=\"t\" style=\"left:30.497%;top:22.797%;width:14.207%;min-height:5.57%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#ffffff;font-weight:700\">YouTube Shorts<\/span><\/p><\/div><div class=\"t\" style=\"left:26.153%;top:73.799%;width:22.895%;min-height:6.553%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:2.083cqw;color:#e21e19;font-weight:700\">200<\/span><span style=\"font-size:1.875cqw;color:#e21e19;font-weight:700\"> bi<\/span><\/p><\/div><div class=\"t\" style=\"left:26.74%;top:81.443%;width:21.721%;min-height:9.829%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.18;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.042cqw;color:#2e3138\">de <\/span><span style=\"font-size:1.042cqw;color:#1f2329;font-weight:700\">visualiza&#231;&#245;es por dia<\/span><span style=\"font-size:1.042cqw;color:#2e3138\">, e j&#225; permite<\/span><br><span style=\"font-size:1.042cqw;color:#1f2329;font-weight:700\">comprar produtos do Mercado Livre e<\/span><br><span style=\"font-size:1.042cqw;color:#1f2329;font-weight:700\">da Shopee<\/span><span style=\"font-size:1.042cqw;color:#2e3138\"> direto nos v&#237;deos<\/span><\/p><\/div><div class=\"t\" style=\"left:54.479%;top:22.797%;width:14.383%;min-height:5.57%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#ffffff;font-weight:700\">Instagram Reels<\/span><\/p><\/div><div class=\"t\" style=\"left:50.222%;top:73.799%;width:22.895%;min-height:6.553%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:2.083cqw;color:#8a4ed8;font-weight:700\">80%<\/span><\/p><\/div><div class=\"t\" style=\"left:50.81%;top:81.443%;width:21.721%;min-height:9.829%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.18;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.042cqw;color:#2e3138\">da Gera&#231;&#227;o Z pesquisada j&#225; <\/span><span style=\"font-size:1.042cqw;color:#1f2329;font-weight:700\">realizou uma<\/span><br><span style=\"font-size:1.042cqw;color:#1f2329;font-weight:700\">compra ap&#243;s assistir a um Reel<\/span><\/p><\/div><div class=\"t\" style=\"left:79.429%;top:22.797%;width:12.622%;min-height:5.57%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#ffffff;font-weight:700\">Shopee Video<\/span><\/p><\/div><div class=\"t\" style=\"left:74.292%;top:73.799%;width:22.895%;min-height:6.553%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:2.083cqw;color:#ee4c2c;font-weight:700\">+100%<\/span><\/p><\/div><div class=\"t\" style=\"left:74.879%;top:81.443%;width:21.721%;min-height:9.829%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.18;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.042cqw;color:#2e3138\">de <\/span><span style=\"font-size:1.042cqw;color:#1f2329;font-weight:700\">crescimento em vendas anuais<\/span><span style=\"font-size:1.042cqw;color:#2e3138\">, com<\/span><br><span style=\"font-size:1.042cqw;color:#2e3138\">700 mil novos v&#237;deos por dia<\/span><\/p><\/div><div class=\"t\" style=\"left:1.953%;top:94.975%;width:94.783%;min-height:4.282%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:0.833cqw;color:#000000\">Fonte: IRTT; Momentum Works; TikTok Newsroom (jun\/2026); YouTube; Meta; Shopee; an&#225;lise &#193;rtica. Nota: (1) GMV: valor bruto de mercadorias vendidas (Gross Merchandise Value).<\/span><\/p><\/div><h2 class=\"t\" style=\"left:1.953%;top:3.515%;width:85.63%;min-height:7.596%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:2.396cqw;color:#2e3a4f;font-weight:700\">&#8230;e evolui para a descoberta por conte&#250;do<\/span><\/p><\/h2><div class=\"t\" style=\"left:2.747%;top:15.041%;width:49.717%;min-height:4.52%;justify-content:flex-end;padding:0.375% 0.0% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.458cqw;color:#2e3a4f;font-weight:700\">Novas formas de consumo<\/span><\/p><\/div><\/div><\/figure>\n<figure class=\"pil-slide\"><div class=\"s\"><img src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/10\/pilula-social-commerce-v2-4.jpg\" alt=\"Slide 4: A mudan&#231;a nos h&#225;bitos de consumo, faz com que marcas redirecionam investimentos para redes sociais, v&#237;deos e criadores de conte&#250;do\" width=\"1920\" height=\"1080\" loading=\"lazy\" decoding=\"async\"><div class=\"t\" style=\"left:66.917%;top:15.403%;width:30.3%;min-height:4.199%;justify-content:center;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#ffffff;font-weight:700\">A descoberta tamb&#233;m mudou<\/span><\/p><\/div><div class=\"t\" style=\"left:1.953%;top:94.975%;width:94.783%;min-height:4.282%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:0.833cqw;color:#000000\">Fonte: IAB; IAB Brasil e Kantar IBOPE; <\/span><span style=\"font-size:0.833cqw;color:#000000\">Capterra<\/span><span style=\"font-size:0.833cqw;color:#000000\">; an&#225;lise &#193;rtica.<\/span><\/p><\/div><h2 class=\"t\" style=\"left:1.953%;top:3.515%;width:85.63%;min-height:7.596%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:2.396cqw;color:#2e3a4f;font-weight:700\">A mudan&#231;a nos h&#225;bitos de consumo, faz com que marcas redirecionam investimentos para redes sociais, v&#237;deos e criadores de conte&#250;do<\/span><\/p><\/h2><div class=\"t\" style=\"left:2.747%;top:15.403%;width:30.3%;min-height:4.199%;justify-content:center;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#ffffff;font-weight:700\">Investimento em criadores no EUA<\/span><\/p><\/div><div class=\"t\" style=\"left:34.832%;top:15.403%;width:30.3%;min-height:4.199%;justify-content:center;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#ffffff;font-weight:700\">Publicidade digital no Brasil &#8211; 2025 <\/span><\/p><\/div><div class=\"t\" style=\"left:6.367%;top:59.005%;width:2.865%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">2021<\/span><\/p><\/div><div class=\"t\" style=\"left:16.471%;top:59.005%;width:2.865%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">2024<\/span><\/p><\/div><div class=\"t\" style=\"left:26.562%;top:59.005%;width:2.865%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">2025<\/span><\/p><\/div><div class=\"t\" style=\"left:20.638%;top:23.75%;width:4.609%;min-height:3.773%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">+25%<\/span><\/p><\/div><div class=\"t\" style=\"left:2.756%;top:19.56%;width:32.823%;min-height:4.199%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.053;margin:1.042cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#b2b2b2;font-weight:700;font-style:italic\">US<\/span><span style=\"font-size:1.25cqw;color:#b2b2b2;font-weight:700;font-style:italic\">$ bi<\/span><\/p><\/div><div class=\"t\" style=\"left:2.747%;top:64.064%;width:30.3%;min-height:14.966%;justify-content:center;padding:0.375% 0.886% 0.375% 0.886%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">O investimento em criadores cresce <\/span><span style=\"font-size:1.667cqw;color:#2e3a4f;font-weight:700\">+25%<\/span><span style=\"font-size:1.25cqw;color:#000000\"> em 2025, <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">4x<\/span><span style=\"font-size:1.25cqw;color:#000000\"> o ritmo da m&#237;dia total nos EUA (+5,7%), e <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">48% dos anunciantes j&#225; os veem como compra obrigat&#243;ria<\/span><\/p><\/div><div class=\"t\" style=\"left:34.832%;top:20.996%;width:28.707%;min-height:10.393%;justify-content:flex-start;padding:0.375% 0.295% 0.375% 0.295%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:2.083cqw;color:#2e3a4f;font-weight:700\">R$ 42,7 bi<\/span><\/p><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">+12,7% vs. 2024 e +80% <\/span><span style=\"font-size:1.25cqw;color:#000000\">desde<\/span><span style=\"font-size:1.25cqw;color:#000000\"> 2020<\/span><\/p><\/div><div class=\"t\" style=\"left:36.055%;top:59.005%;width:7.669%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Redes sociais<\/span><\/p><\/div><div class=\"t\" style=\"left:48.216%;top:59.005%;width:3.529%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Busca<\/span><\/p><\/div><div class=\"t\" style=\"left:58.112%;top:59.005%;width:3.932%;min-height:2.662%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;white-space:nowrap;\"><p style=\"text-align:center;line-height:1.17;margin:0.0cqw 0 0.0cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Portais<\/span><\/p><\/div><div class=\"t\" style=\"left:34.832%;top:31.389%;width:32.823%;min-height:4.199%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.0%;\"><p style=\"text-align:left;line-height:1.053;margin:1.042cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#7a7a7a;font-weight:700\">Divis&#227;o do investimento por canal (%)<\/span><\/p><\/div><div class=\"t\" style=\"left:34.832%;top:64.064%;width:30.3%;min-height:14.966%;justify-content:center;padding:0.375% 0.886% 0.375% 0.886%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">Em 2025, o v&#237;deo virou o formato preferido dos anunciantes no Brasil, com <\/span><span style=\"font-size:1.667cqw;color:#2e3a4f;font-weight:700\">49% <\/span><span style=\"font-size:1.25cqw;color:#000000\">das escolhas, <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">7 <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">p.p<\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">. a mais que no ano anterior<\/span><\/p><\/div><div class=\"t\" style=\"left:69.5%;top:23.715%;width:26.088%;min-height:12.414%;justify-content:flex-start;padding:0.375% 0.295% 0.375% 0.295%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:2.083cqw;color:#2e3a4f;font-weight:700\">58%<\/span><\/p><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">dos brasileiros <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">pesquisam produtos nas redes sociais antes de comprar<\/span><\/p><\/div><div class=\"t\" style=\"left:69.5%;top:42.33%;width:26.088%;min-height:15.365%;justify-content:flex-start;padding:0.375% 0.295% 0.375% 0.295%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:2.083cqw;color:#2e3a4f;font-weight:700\">25%<\/span><\/p><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">dos brasileiros <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">passaram a pesquisar mais nas redes sociais<\/span><span style=\"font-size:1.25cqw;color:#000000\">, contra 11% que aumentaram o uso de buscadores<\/span><\/p><\/div><div class=\"t\" style=\"left:69.5%;top:62.422%;width:26.088%;min-height:15.365%;justify-content:flex-start;padding:0.375% 0.295% 0.375% 0.295%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:2.083cqw;color:#2e3a4f;font-weight:700\">37%<\/span><\/p><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0.417cqw 0\"><span style=\"font-size:1.25cqw;color:#000000\">da Gera&#231;&#227;o Z no Brasil <\/span><span style=\"font-size:1.25cqw;color:#000000;font-weight:700\">trocou buscadores por redes sociais para pesquisar<\/span><span style=\"font-size:1.25cqw;color:#000000\">, contra 12% dos baby boomers<\/span><\/p><\/div><div class=\"t\" style=\"left:0.0%;top:82.95%;width:100.0%;min-height:9.272%;justify-content:center;padding:0.375% 2.953% 0.375% 14.25%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.458cqw;color:#ffffff;font-weight:700\">A migra&#231;&#227;o da descoberta de produtos para as redes sociais impulsiona o redirecionamento dos investimentos das marcas para conte&#250;do, v&#237;deos e influenciadores<\/span><\/p><\/div><\/div><\/figure>\n<figure class=\"pil-slide\"><div class=\"s\"><img src=\"https:\/\/artica.capital\/wp-content\/uploads\/2026\/10\/pilula-social-commerce-v2-5.jpg\" alt=\"Slide 5: Na pr&#225;tica, marcas de beleza j&#225; convertem viraliza&#231;&#227;o, influ&#234;ncia e conte&#250;do em crescimento de vendas\" width=\"1920\" height=\"1080\" loading=\"lazy\" decoding=\"async\"><div class=\"t\" style=\"left:3.994%;top:19.079%;width:3.662%;min-height:5.111%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.609cqw;color:#ffffff;font-weight:700\">1<\/span><\/p><\/div><div class=\"t\" style=\"left:8.765%;top:19.079%;width:22.746%;min-height:5.111%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#111111;font-weight:700\">CARMED<\/span><\/p><\/div><div class=\"t\" style=\"left:3.994%;top:25.54%;width:27.184%;min-height:2.893%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#dc3e56;font-weight:700\">Viraliza&#231;&#227;o e ruptura de estoque<\/span><\/p><\/div><div class=\"t\" style=\"left:3.994%;top:50.902%;width:27.184%;min-height:9.643%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.167;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#23201f\">A parceria com a Fini viralizou no TikTok,<\/span><br><span style=\"font-size:1.25cqw;color:#23201f\">gerando corrida &#224;s farm&#225;cias e demanda<\/span><br><span style=\"font-size:1.25cqw;color:#23201f\">org&#226;nica<\/span><\/p><\/div><div class=\"t\" style=\"left:5.214%;top:60.835%;width:10.985%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#dc3e56;font-weight:700\">+200 mi<\/span><\/p><\/div><div class=\"t\" style=\"left:14.978%;top:60.835%;width:15.367%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.087;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#323232\">visualiza&#231;&#245;es da hashtag<\/span><br><span style=\"font-size:1.25cqw;color:#323232\">#CarmedFini<\/span><\/p><\/div><div class=\"t\" style=\"left:5.214%;top:69.176%;width:10.707%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#dc3e56;font-weight:700\">R$ 40 mi<\/span><\/p><\/div><div class=\"t\" style=\"left:14.701%;top:69.176%;width:15.645%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.087;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#323232\">em vendas B2B; meta anual<\/span><br><span style=\"font-size:1.25cqw;color:#323232\">em 20 dias<\/span><\/p><\/div><div class=\"t\" style=\"left:5.214%;top:77.517%;width:10.707%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#dc3e56;font-weight:700\">10x<\/span><\/p><\/div><div class=\"t\" style=\"left:14.701%;top:77.517%;width:15.645%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.087;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#323232\">a demanda esperada<\/span><\/p><\/div><div class=\"t\" style=\"left:36.154%;top:19.079%;width:3.662%;min-height:5.111%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.609cqw;color:#ffffff;font-weight:700\">2<\/span><\/p><\/div><div class=\"t\" style=\"left:40.925%;top:19.079%;width:22.746%;min-height:5.111%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#111111;font-weight:700\">STARFACE<\/span><\/p><\/div><div class=\"t\" style=\"left:36.154%;top:25.54%;width:27.184%;min-height:2.893%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#e6a700;font-weight:700\">De tratamento a acess&#243;rio<\/span><\/p><\/div><div class=\"t\" style=\"left:36.154%;top:50.998%;width:27.184%;min-height:9.643%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.167;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#23201f\">Com creators e UGC, os adesivos para acne<\/span><br><span style=\"font-size:1.25cqw;color:#23201f\">viraram s&#237;mbolo de autoexpress&#227;o da Gen Z<\/span><\/p><\/div><div class=\"t\" style=\"left:37.375%;top:60.835%;width:10.596%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#e6a700;font-weight:700\">+93%<\/span><\/p><\/div><div class=\"t\" style=\"left:46.751%;top:60.835%;width:15.756%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.087;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#323232\">de crescimento nas vendas<\/span><br><span style=\"font-size:1.25cqw;color:#323232\">em 2023<\/span><\/p><\/div><div class=\"t\" style=\"left:37.375%;top:69.176%;width:10.596%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#e6a700;font-weight:700\">~200<\/span><\/p><\/div><div class=\"t\" style=\"left:46.751%;top:69.176%;width:15.756%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.087;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#323232\">packs vendidos por minuto<\/span><br><span style=\"font-size:1.25cqw;color:#323232\">em 2024<\/span><\/p><\/div><div class=\"t\" style=\"left:37.375%;top:77.517%;width:11.983%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#e6a700;font-weight:700\">~US$ 90 mi<\/span><\/p><\/div><div class=\"t\" style=\"left:48.138%;top:77.517%;width:14.369%;min-height:7.232%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.087;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#323232\">de receita projetada para<\/span><br><span style=\"font-size:1.25cqw;color:#323232\">2024<\/span><\/p><\/div><div class=\"t\" style=\"left:67.841%;top:17.866%;width:3.79%;min-height:5.291%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:center;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.667cqw;color:#ffffff;font-weight:700\">3<\/span><\/p><\/div><div class=\"t\" style=\"left:72.78%;top:17.866%;width:23.546%;min-height:5.291%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#111111;font-weight:700\">BOCA ROSA<\/span><\/p><\/div><div class=\"t\" style=\"left:67.841%;top:24.554%;width:28.141%;min-height:2.995%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#c2357a;font-weight:700\">Da audi&#234;ncia &#224; marca pr&#243;pria<\/span><\/p><\/div><div class=\"t\" style=\"left:67.841%;top:47.714%;width:28.141%;min-height:9.983%;justify-content:flex-start;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.208;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#23201f\">Bianca Andrade transformou seus milh&#245;es de<\/span><br><span style=\"font-size:1.25cqw;color:#23201f\">seguidores em uma marca de maquiagem,<\/span><br><span style=\"font-size:1.25cqw;color:#23201f\">lan&#231;ada com uma live de pr&#233;-venda<\/span><\/p><\/div><div class=\"t\" style=\"left:69.104%;top:61.091%;width:10.969%;min-height:7.487%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#c2357a;font-weight:700\">R$ 5 mi<\/span><\/p><\/div><div class=\"t\" style=\"left:78.81%;top:61.091%;width:16.31%;min-height:7.487%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.125;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#323232\">em vendas numa live com<\/span><br><span style=\"font-size:1.25cqw;color:#323232\">+1 mi de views<\/span><\/p><\/div><div class=\"t\" style=\"left:69.104%;top:69.726%;width:10.969%;min-height:7.487%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#c2357a;font-weight:700\">64 mil<\/span><\/p><\/div><div class=\"t\" style=\"left:78.81%;top:69.726%;width:16.31%;min-height:7.487%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.125;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#323232\">itens vendidos em uma<\/span><br><span style=\"font-size:1.25cqw;color:#323232\">&#250;nica live, antes da<\/span><br><span style=\"font-size:1.25cqw;color:#323232\">chegada &#224;s lojas<\/span><\/p><\/div><div class=\"t\" style=\"left:69.104%;top:78.361%;width:10.969%;min-height:7.487%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.17;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.875cqw;color:#c2357a;font-weight:700\">R$ 1 bi<\/span><\/p><\/div><div class=\"t\" style=\"left:78.81%;top:78.361%;width:16.31%;min-height:7.487%;justify-content:center;padding:0.0% 0.0% 0.0% 0.0%;\"><p style=\"text-align:left;line-height:1.125;margin:0cqw 0 0cqw 0\"><span style=\"font-size:1.25cqw;color:#323232\">de meta de faturamento at&#233;<\/span><br><span style=\"font-size:1.25cqw;color:#323232\">2030<\/span><\/p><\/div><div class=\"t\" style=\"left:1.953%;top:94.975%;width:94.783%;min-height:4.282%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:0.833cqw;color:#000000\">Fonte: Exame; Vogue; Forbes Brasil; TikTok; an&#225;lise &#193;rtica.<\/span><\/p><\/div><h2 class=\"t\" style=\"left:1.953%;top:3.515%;width:85.63%;min-height:7.596%;justify-content:flex-start;padding:0.375% 0.75% 0.375% 0.75%;\"><p style=\"text-align:left;line-height:1.053;margin:0.0cqw 0 0cqw 0\"><span style=\"font-size:2.396cqw;color:#2e3a4f;font-weight:700\">Na pr&#225;tica, marcas de beleza j&#225; convertem viraliza&#231;&#227;o, influ&#234;ncia e conte&#250;do em crescimento de vendas<\/span><\/p><\/h2><\/div><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As redes sociais deixaram de ser apenas espa\u00e7os de entretenimento e intera\u00e7\u00e3o para se tornarem protagonistas na jornada de consumo. Com a populariza\u00e7\u00e3o de v\u00eddeos curtos, influenciadores digitais e plataformas como TikTok e Instagram, a descoberta de produtos est\u00e1 cada vez mais conectada ao conte\u00fado consumido pelos brasileiros. Essa transforma\u00e7\u00e3o j\u00e1 se reflete no comportamento [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11008,"template":"","meta":[],"class_list":["post-11009","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/11009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/11008"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=11009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}