{"id":8210,"date":"2026-06-16T13:02:53","date_gmt":"2026-06-16T16:02:53","guid":{"rendered":"https:\/\/artica.capital\/clairfield-videos\/artica-entrevista-29-bruno-semenzato-ceo-da-smzto\/"},"modified":"2026-06-16T13:02:53","modified_gmt":"2026-06-16T16:02:53","slug":"artica-entrevista-29-bruno-semenzato-ceo-da-smzto","status":"publish","type":"ac-videos","link":"https:\/\/artica.capital\/en\/clairfield-videos\/artica-entrevista-29-bruno-semenzato-ceo-da-smzto\/","title":{"rendered":"\u00c1rtica Entrevista #29 &#8211; Bruno Semenzato, CEO da SMZTO"},"content":{"rendered":"<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-133fd709 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00c1rtica Entrevista #29 - Bruno Semenzato, CEO da SMZTO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EkYS-W8QTZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>No 29\u00ba \u00c1rtica Entrevista, Luiz Penno, s\u00f3cio do \u00c1rtica, conversa com Bruno Semenzato, CEO da SMZTO, sobre sua trajet\u00f3ria no franchising, os aprendizados acumulados ao longo da carreira e os desafios de escalar neg\u00f3cios de forma sustent\u00e1vel.\n\nNa conversa, Bruno compartilha sua vis\u00e3o sobre franquias, private equity, expans\u00e3o, governan\u00e7a, relacionamento com franqueados e os cuidados que empreendedores devem ter ao buscar investidores ou s\u00f3cios.<\/p>\n\n\n\n<div class=\"wp-block-group has-pureza-background-color has-background is-layout-grid wp-container-core-group-is-layout-90834c91 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-d2a5859e wp-block-group-is-layout-flex\" style=\"padding-top:58px;padding-right:40px;padding-bottom:58px;padding-left:40px\">\n<h3 class=\"wp-block-heading\" style=\"font-size:24px;letter-spacing:-0.25px\">Watch more videos from \u00c1rtica<\/h3>\n\n\n<a href=\"https:\/\/www.youtube.com\/@ArticaCapital\" style=\"font-size:16px;font-style:normal;font-weight:300;\" class=\"is-style-link wp-block-pycblocks-buttonpyc\" target=\"_blank\" rel=\"noopener\"><span style=\"text-wrap: nowrap; margin-right:8px;\">Go to Youtube<\/span><span style=\"display:inline-flex;align-items:center;justify-content:center;fill:#000000;color:#000000;width:14px;height:14px;max-height:14px;vertical-align:middle;flex-shrink:0;\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect width=\"20\" height=\"20\" fill-opacity=\"0.01\" style=\"mix-blend-mode:multiply\"\/><path d=\"M11.25 3.75L10.3562 4.62063L15.0938 9.375H2.5V10.625H15.0938L10.3562 15.3581L11.25 16.25L17.5 10L11.25 3.75Z\"\/><\/svg><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-cover is-light wp-container-content-3a6eef98\" style=\"min-height:203px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" class=\"wp-block-cover__image-background wp-image-1042 size-large\" alt=\"-\" src=\"\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-1024x778.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-1024x778.jpg 1024w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-300x228.jpg 300w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-768x583.jpg 768w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-1536x1166.jpg 1536w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-2048x1555.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>No 29\u00ba \u00c1rtica Entrevista, Luiz Penno, s\u00f3cio do \u00c1rtica, conversa com Bruno Semenzato, CEO da SMZTO, sobre sua trajet\u00f3ria no franchising, os aprendizados acumulados ao longo da carreira e os desafios de escalar neg\u00f3cios de forma sustent\u00e1vel.<\/p>\n<p>Na conversa, Bruno compartilha sua vis\u00e3o sobre franquias, private equity, expans\u00e3o, governan\u00e7a, relacionamento com franqueados e os cuidados que empreendedores devem ter ao buscar investidores ou s\u00f3cios.<\/p>","protected":false},"author":6,"featured_media":8209,"template":"","meta":{"timestamp":"01:08:40"},"class_list":["post-8210","ac-videos","type-ac-videos","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/ac-videos\/8210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/ac-videos"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/ac-videos"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/8209"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=8210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}