{"id":4231,"date":"2025-06-11T11:07:04","date_gmt":"2025-06-11T14:07:04","guid":{"rendered":"https:\/\/artica.capital\/asset-videos\/stocks-3-frederico-wagner-socio-da-track-field-e-fernando-tracanella-ceo-da-track-field\/"},"modified":"2025-08-21T09:43:41","modified_gmt":"2025-08-21T12:43:41","slug":"stocks-3-frederico-wagner-socio-da-track-field-e-fernando-tracanella-ceo-da-track-field","status":"publish","type":"aam-videos","link":"https:\/\/artica.capital\/en\/asset-videos\/stocks-3-frederico-wagner-socio-da-track-field-e-fernando-tracanella-ceo-da-track-field\/","title":{"rendered":"STOCKS #3 \u2013 Frederico Wagner, partner at Track&amp;Field, and Fernando Tracanella, CEO of Track&amp;Field"},"content":{"rendered":"<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-133fd709 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"STOCKS #3 - Frederico Wagner, partner at Track&amp;Field, and Fernando Tracanella, CEO of Track&amp;Field\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5GLt2aeS978?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In the third episode of the STOCKS series, Raphael Castilho, partner at \u00c1rtica, and Matheus Rech, VP at \u00c1rtica, speak with Frederico Wagner, partner at Track&amp;Field, and Fernando Tracanella, CEO of Track&amp;Field. Track&amp;Field has established itself as one of the leading sports retail brands in Brazil, promoting an active, healthy, and well-being-connected lifestyle. The conversation explores the pillars of building a solid brand with a long-term vision, the expansion of TFSports as a sports ecosystem, and the advancement of collective awareness about health and wellness in the country. Also discussed are the franchise model, strategic criteria for selecting new points of sale, and how the IPO boosted the professionalization of management and the company&#039;s sustainable growth.<\/p>\n\n\n\n<div class=\"wp-block-group has-pureza-background-color has-background is-layout-grid wp-container-core-group-is-layout-90834c91 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-d2a5859e wp-block-group-is-layout-flex\" style=\"padding-top:58px;padding-right:40px;padding-bottom:58px;padding-left:40px\">\n<h3 class=\"wp-block-heading\" style=\"font-size:24px;letter-spacing:-0.25px\">Watch more videos from \u00c1rtica<\/h3>\n\n\n<a href=\"https:\/\/www.youtube.com\/@articainvest?sub_confirmation=1\" style=\"font-size:16px;font-style:normal;font-weight:300;\" class=\"is-style-link wp-block-pycblocks-buttonpyc\" target=\"_blank\" rel=\"noopener\"><span style=\"text-wrap: nowrap; margin-right:8px;\">Go to Youtube<\/span><span style=\"display:inline-flex;align-items:center;justify-content:center;fill:#000000;color:#000000;width:14px;height:14px;max-height:14px;vertical-align:middle;flex-shrink:0;\"><svg width=\"20\" height=\"20\" viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect width=\"20\" height=\"20\" fill-opacity=\"0.01\" style=\"mix-blend-mode:multiply\"\/><path d=\"M11.25 3.75L10.3562 4.62063L15.0938 9.375H2.5V10.625H15.0938L10.3562 15.3581L11.25 16.25L17.5 10L11.25 3.75Z\"\/><\/svg><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-cover is-light wp-container-content-3a6eef98\" style=\"min-height:203px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" class=\"wp-block-cover__image-background wp-image-1042 size-large\" alt=\"-\" src=\"\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-1024x778.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-1024x778.jpg 1024w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-300x228.jpg 300w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-768x583.jpg 768w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-1536x1166.jpg 1536w, https:\/\/artica.capital\/wp-content\/uploads\/2025\/07\/perspectiva-da-pessoa-que-cria-conteudos-de-viagens-com-o-smartphone-2048x1555.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>No terceiro epis\u00f3dio da s\u00e9rie STOCKS, Raphael Castilho, s\u00f3cio do \u00c1rtica, e Matheus Rech, VP do \u00c1rtica, conversam com Frederico Wagner, s\u00f3cio da Track&#038;Field, e Fernando Tracanella, CEO da Track&#038;Field. A Track&#038;Field se consolidou como uma das principais marcas de varejo esportivo no Brasil, promovendo um estilo de vida ativo, saud\u00e1vel e conectado ao bem-estar. A conversa explora os pilares da constru\u00e7\u00e3o de uma marca s\u00f3lida com vis\u00e3o de longo prazo, a expans\u00e3o da TFSports como ecossistema esportivo e o avan\u00e7o da consci\u00eancia coletiva sobre sa\u00fade e bem-estar no pa\u00eds. Tamb\u00e9m s\u00e3o discutidos o modelo de franquias, os crit\u00e9rios estrat\u00e9gicos na escolha de novos pontos de venda e como a abertura de capital impulsionou a profissionaliza\u00e7\u00e3o da gest\u00e3o e o crescimento sustent\u00e1vel da empresa.<\/p>","protected":false},"author":1,"featured_media":4230,"template":"","meta":[],"class_list":["post-4231","aam-videos","type-aam-videos","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/aam-videos\/4231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/aam-videos"}],"about":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/types\/aam-videos"}],"author":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media\/4230"}],"wp:attachment":[{"href":"https:\/\/artica.capital\/en\/wp-json\/wp\/v2\/media?parent=4231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}