In recent years, the Brazilian banking market has undergone significant transformations, driven mainly by the combination of technological advances, with favorable changes in the country's regulatory framework, such as Pix and the business model of digital banks, such as Nubank and C6.
This new context of rapid changes and intense competition put pressure on incumbent banks to accelerate their modernization plans, whether adapting their interfaces for instant payments (Pix) or reducing bureaucracy in the account opening process.
The horizon of this market is undergoing constant changes, and the rapid growth in Nubank's market capitalization is an example of this new scenario in the banking sector.
