In today's competitive landscape, organizations are constantly looking for innovative ways to increase their brands' visibility and establish meaningful connections with their audiences. One powerful way to achieve this is through naming rights partnerships.
Naming rights refer to sponsorship agreements in which companies or individuals pay a fee to have their brands associated with a building, event or even a public space. Here in Brazil, this practice occurs mainly in the world of football, with the renaming of stadiums through million-dollar contracts that can last up to more than 15 years.
In today's pill, we will talk about what naming rights are, mention some facts about this practice in Brazil, bring positive and negative points and, finally, present the main examples of naming rights in the world of Brazilian football.
