The current scenario is marked by rising inflation and economic slowdown, making corporate growth increasingly challenging. World stock exchanges are reflecting this scenario, such as the S&P 500 – performance indicator for shares traded on the NASDAQ and NYSE – which fell by 11.58% in the last 12 months.
Despite this, looking more specifically at Brazil, one observes the recovery of the local economy. In 2021, the country had the opening of around 4 million companies, a growth of almost 20% compared to the previous year. In this sense, the private sector has been the main stimulus for Brazilian growth, both through household consumption and private investment. Given this, Brazil becomes more dependent on corporate performance.
But what will it take for corporate growth to be constant and persistent? McKinsey conducted research to understand growth patterns and described ten “rules” that can guide companies' growth through value creation.
