The delivery market in Brazil has seen accelerated growth of over 30% per year since 2019, with no signs of slowing down in the coming years. Projections indicate that the sector could reach a GMV of up to USD 28 billion by 2029, driven mainly by increased user penetration — that is, more people joining the apps and their services.
The market is currently largely dominated by iFood, which holds over 80% of market share, consolidating its position thanks to its pioneering spirit and strong strategy of exclusivity with restaurants. The strength of the brand and this competitive advantage have already led major players, such as Uber Eats, to close their operations in Brazil. However, a recent agreement between CADE, Brazil’s antitrust agency, and iFood will require the company to give up its main strategic advantage: exclusivity contracts. This change creates opportunities for new competitors to expand their market share.
In today's pill, we will present the size of the Brazilian delivery market, detail the positioning of the main players — such as iFood, Rappi and Aiqfome — and briefly explain the reasons that led Uber Eats to leave Brazil.
