The fitness market encompasses products and services related to a healthy lifestyle, such as gyms, fashion, food/supplements and beauty products.
This segment has seen some of the greatest growth in Brazil over the last decade, reaching revenues of R$12 billion in 2021, according to the 2023 Sector Overview, produced by Fitness Brasil. The specific subsegment that most highlights the growth of the fitness market is gyms and physical activity centers, which have practically tripled in recent years.
This growth is evidenced by the high M&A and equity activity of companies in the sector.
