In the third episode of the STOCKS series, Raphael Castilho, partner at Ártica, and Matheus Rech, VP at Ártica, speak with Frederico Wagner, partner at Track&Field, and Fernando Tracanella, CEO of Track&Field. Track&Field has established itself as one of the leading sports retail brands in Brazil, promoting an active, healthy, and well-being-connected lifestyle. The conversation explores the pillars of building a solid brand with a long-term vision, the expansion of TFSports as a sports ecosystem, and the advancement of collective awareness about health and wellness in the country. Also discussed are the franchise model, strategic criteria for selecting new points of sale, and how the IPO boosted the professionalization of management and the company's sustainable growth.
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